Palmer Blog

Drew Palmer

Recent Posts

Content generation 101 for solar companies

Posted by Drew Palmer on Fri, Mar 24, 2017 @ 04:00 PM

Solar firms looking to create a stellar inbound marketing strategy are faced with the classic glass half full, glass half empty scenario. Starting with the good news: there's no shortage of great solar content to choose from. The bad part: there's no shortage of great solar content to choose from. This influx of content can be overwhelming, noisy and unfocused. Solar firms need to resist the urge to try and leverage it all.

Read More

Tags: solar, solar marketing tips, solar content creation

5 tips for creating eBlasts that get results

Posted by Drew Palmer on Thu, Mar 16, 2017 @ 04:12 PM

When it comes to getting the word out about your business, email is an extremely easy and cost-effective method to extend your brand in the marketplace and drive new leads your way. 

You can capture email addresses from inbound callers as well as from visitors to your website and other digital channels. Many companies get started by collecting addresses when they attend trade shows and conferences. If you’re starting from scratch, you can always purchase targeted addresses from an email list broker. 

Read More

Tips for Off-Season PPC Solar Campaigns

Posted by Drew Palmer on Fri, Mar 10, 2017 @ 09:48 AM

In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain and windy weather, and our neighbors to the Northeast are bracing themselves for record snowfall this weekend. It's safe to say that purchasing solar panels isn't top of mind for most people during the winter months or when the weather isn't particularly sunny, but, that doesn't mean you can't or shouldn't be driving leads during these off-season periods. 

Read More

Tags: solar marketing, Adwords, PPC, solar marketing plan, solar marketing tips

Lead Scoring Explained

Posted by Drew Palmer on Fri, Mar 03, 2017 @ 02:14 PM

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

Read More

Tags: workflows, marketing automation, lead generation

How to become an in demand employer with LinkedIn

Posted by Drew Palmer on Fri, Feb 10, 2017 @ 04:16 PM

When we consider using LinkedIn for business purposes, we immediately think networking and lead generation. But there's more to LinkedIn than meets the eye. With LinkedIn business and career pages, you can position your firm as an "employer of choice," that is, the kind of company that everyone wants to work for. We'll show you how to do it.

Every day millions of job-seekers use LinkedIn to find work. Some may simply reach out to as many employers as possible, while others may be more selective. Particularly skilled applicants may only contact employers if the firm's LinkedIn page looks professional, well-written and highly recommended. Who can blame them? The implication, therefore, is clear: a well-managed LinkedIn page can create a pipeline of highly qualified job applicants.

Read More

Tags: company profile, best practices, social media, LinkedIn

The Perfect Blend of Outbound & Inbound Marketing for Your Solar Company

Posted by Drew Palmer on Fri, Feb 03, 2017 @ 12:03 PM

Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketing plan that includes SEO, social media and blogging.

Read More

Tags: outbound marketing, solar, inbound marketing

5 Solar Website Design Tips to Drive Leads

Posted by Drew Palmer on Fri, Jan 27, 2017 @ 04:22 PM

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and contact your office. Any other elements of the site, such as informing visitors about the benefits of solar energy or various financing options, serve this greater goal. In other words, if a visitor turns into a qualified lead, you've succeeded. We'd like to look at some principles of solar website design that can help to make this goal a reality.

Simplify, simplify, simplify. The business of selling commercial or residential solar panels can be a deceptively complex one. After all, customers need to know about pricing and financing options, tax credits, "how solar works," and the list goes on. The temptation may be there to provide all this information on your site to help reflect your brand's expertise, but beware. You run the risk of only confusing visitors, which is especially problematic because visitors tend to arrive at solar sites without much information about how it all works. Our point: keep navigation as simple as possible and minimize any obstacles of "noise" that would prohibit a visitor from contacting you.

Read More

Tags: web, solar, web design, solar website design

AdWords Campaigns for Solar Companies

Posted by Drew Palmer on Fri, Dec 09, 2016 @ 03:59 PM

For an uninitiated solar company, setting up an AdWords campaign can seem slightly daunting. Once you master the basics, you'll find it's not so difficult after all. For today's purposes, we'll briefly look at the main components of setting up and effectively managing a solar AdWords campaign.

Read More

Tags: solar, inbound marketing, Adwords

'Tis the Season to Use Marketing Automation

Posted by Drew Palmer on Fri, Dec 09, 2016 @ 03:49 PM

Like most business buzzwords, "marketing automation,” means different things to different people. If you're listening to a sales rep, marketing automation can solve all of your problems — all you have to do is install the software! Talk to other people, and their idea of marketing automation is more attuned to a specific tool that accomplishes a standalone task, like automatically sending out tweets.

Read More

Tags: marketing strategy, marketing automation, marketing

Vintage Holiday Advertising

Posted by Drew Palmer on Wed, Nov 23, 2016 @ 01:40 PM

There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your television. You'll see Prohibition-era themed ads for beer, classic cars, and brands of all shapes and sizes trying to capitalize on the "Mad Men" aesthetic. In short, retro works. So why not embrace vintage images for your holiday advertising?

Read More

Tags: advertising, vintage advertising, vintage holiday advertising