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Social Media Trends to Look for in 2012

DATE PUBLISHED: December 08, 2011
 
Normally people would be counting down how many days are left until Christmas. But I’m more excited about how many days are left until we can start putting 2012 on our checks….wait, we don’t write checks much anymore. Actually, we don’t “write” much of anything anymore. We text, type on a computer keyboard or swipe our QR scanner to watch a video. But write? Not much.

As I was saying, 2012 is almost here. And I’m excited because if the predictions for social media in 2012 come true, it’s going to be a very exciting year. Let’s look at what some social media gurus are predicting…

Can you say one billion? 1 billion Facebook users is the target for 2012. That’s an awful lot of likes, unfriends and friends. Of course, they’re adding countries like we add salt to soup, including Brazil – where the population is drooling at the chance to use it. But 1 billion folks will be using Facebook!

Right now, everyone wants REAL-TIME information. Where’s the best neighborhood restaurant? Where can I see a play that’s close to home? Watch for intelligent Push technologies to come on the scene in an awfully big way in 2012!

Forget about the media behemoths – people will be getting their news from social media like Open Graph (there’s Facebook again) and iPad’s Flipboard The Washington Post’s Social Reader gets it – hopefully, other huge media giants will get on board in 2012, too. Another thing to watch for - people will be emailing, texting and Tweeting you to read what they’re reading. Recommendations from friends are going to become EXTREMELY popular - and very important.

Here’s another word to learn for 2012: eCommerce. I’m talking about the NEW era of eCommerce where you can make purchases directly from your Facebook account. It gets a bit complicated, but to sum it up, you’ll be able to purchase items using Facebook credits based on recommendations from your friends. (There are those popular recommendations again!) It’s already here – the tools and platform are working. And the partnership between eBay and Facebook will only make it bigger.

All of those zillions of mobile apps will become more social and deeply embedded in social networks. I hate to say this yet AGAIN – but you’re going to be sharing with friends and trusted colleagues more than ever in 2012 – using their recommendations and suggestions for just about everything.

This list can go on and on, but I’ll give you some time to digest this material before leading you further down the 2012 path. No matter what you think of social media, there’s a lot to get excited about in 2012!