Palmer Blog

Put your eBlasts to the test

Posted by Drew Palmer on Fri, May 05, 2017 @ 03:51 PM

Not happy with your eBlast conversion rates? Let A/B tests be your guide to finding out what's working and not working.

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Tags: email marketing, solar email marketing strategy, a/b testing

Converting eBlast Recipients into Leads

Posted by Drew Palmer on Mon, Nov 07, 2016 @ 05:03 PM

How can marketers transform passive email recipients into active leads? It's one of the most challenging questions in the world of marketing and also one of the most important. And that's because, despite all the advances in marketing technologies, email marketing still delivers the most bang for the buck. Research from Experian found that $1 invested in email marketing could yield a $44.25 return. Not to shabby.

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Tags: email marketing, lead generation, email marketing lead generation, lead conversion, convert leads through email marketing

Email Marketing: The #1 Reason Your Emails Aren’t Getting Opened.

Posted by Drew Palmer on Fri, Apr 17, 2015 @ 09:30 AM

What's the #1 reason why your emails aren't getting opened? For an answer we turn to the "dating" app Tinder. That's right. Tinder.

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Tags: email marketing, email subject lines

Email Marketing: How to A/B Test Your eBlasts

Posted by Drew Palmer on Mon, Feb 16, 2015 @ 09:00 AM

Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing recently?

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Tags: email marketing, solar email marketing strategy, a/b testing

Email Marketing: Converting eBlast Recipients into Leads

Posted by Drew Palmer on Mon, Dec 29, 2014 @ 10:14 AM

How can marketers transform passive email recipients into active leads? It's one of the most challenging questions in the world of marketing and also one of the most important. And that's because, despite all the advances in marketing technologies, email marketing still delivers the most bang for the buck. Research from Experian found that $1 invested in email marketing could yield a $44.25 return. Not to shabby.

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Tags: email marketing, lead generation, email marketing lead generation, lead conversion, convert leads through email marketing

Financial Email Marketing: How to Create a Drip System

Posted by Drew Palmer on Thu, Sep 11, 2014 @ 08:00 AM

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Tags: email marketing, Financial, how to, drip system

Five Ways for Increasing eBlast CTRs

Posted by Drew Palmer on Fri, Sep 05, 2014 @ 08:00 AM

With so many marketing approaches vying for prospects' attention nowadays, eBlast recipients need to do more than just open your message: they need to act. As a result, increasing eBlast CTRs remains a critical metric for tracking email marketing effectiveness. (Furthermore, it's the kind of metric even your boss can understand, so it's doubly important to get it right.)

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Tags: email marketing, email marketing list segmentation, eBlast, increasing CTR, email lists

Creating an Effective Solar Email Marketing Schedule

Posted by Drew Palmer on Tue, Aug 12, 2014 @ 07:54 AM

Your email marketing blasts — henceforth known as eBlasts — can be a double-edged sword for your business. On one hand, they can help you engage prospects and drive conversions. On the other hand, they can annoy leads and cost your team valuable time and money. Therefore, it's important your team gets email marketing right by optimizing your eBlast's frequency and timing, content and key components. 

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Tags: email marketing, solar marketing, solar email marketing, solar

Optimize Your Email Marketing with Improved Deliverability

Posted by Drew Palmer on Tue, Jun 10, 2014 @ 12:46 PM

When we think about email marketing, we inevitably think about things like email list segmentation, creating great content and having a strong CTA and landing page to collect prospect information. Of course, all of these aforementioned tasks will have been a waste if no one actually reads your messages. Furthermore, spam filters ensure that recipients may not even have the opportunity to see your emails in their inbox in the first place. 

The challenge for marketers is to ensure that messages get delivered to their intended audience which bring us to the concept of Sender Score. HubSpot recently published a video that talks about Sender Score, a metric that enables marketers to measure their email deliverability, and it's full of useful insights to help boost email deliverability. Check out the video or simply read on for a thorough summary below.

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Tags: email marketing, best practices, inbound marketing

11 Tips for Good Email Marketing

Posted by Richard Zarate on Mon, Feb 24, 2014 @ 12:06 PM

Have you ever attended an event or purchased a product online? Or receive information about a newsletter or product promotions?

A big part of many marketing strategies is the usage of email marketing. It has proved to be a very effective tool for keeping customers interested in your business and/or pushing them faster down the sales tunnel. Specifically, in 2013, email marketing had a return on investment (ROI) of 4,300%! It is also an effective communication tool as 91% of consumers check their email multiple times each day. 

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Tags: email marketing, engagement, inbound marketing