Palmer Blog

Lead Nurturing for Beginners

Posted by Drew Palmer on Fri, Apr 28, 2017 @ 02:57 PM

Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be incredibly challenging especially if the product or service requires a substantial amount of money or investment. Ultimately, the effectiveness of your team's lead nurturing workflows have a direct impact on your bottom line and marketing managers need to make sure these workflows are well-constructed, transparent and measurable. 

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Tags: workflows, marketing, lead generation

Lead Scoring Explained

Posted by Drew Palmer on Fri, Mar 03, 2017 @ 02:14 PM

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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Tags: workflows, marketing automation, lead generation

Converting eBlast Recipients into Leads

Posted by Drew Palmer on Mon, Nov 07, 2016 @ 05:03 PM

How can marketers transform passive email recipients into active leads? It's one of the most challenging questions in the world of marketing and also one of the most important. And that's because, despite all the advances in marketing technologies, email marketing still delivers the most bang for the buck. Research from Experian found that $1 invested in email marketing could yield a $44.25 return. Not to shabby.

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Tags: email marketing, lead generation, email marketing lead generation, lead conversion, convert leads through email marketing

How to create landing pages that drive leads for solar companies

Posted by Drew Palmer on Fri, Oct 21, 2016 @ 02:44 PM

The solar industry is poised to become one of the real leaders in the energy sector. 

While the technology continues to mature and prices steadily decline, more consumers are eager to take advantage of clean solar energy.  This has not escaped the attention of the business community, who are just as eager to cash in on growing consumer interest. 

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Tags: landing pages, solar, lead generation

Marketing Automation 101: Setting Up Lead Scoring and Workflows

Posted by Drew Palmer on Mon, May 11, 2015 @ 12:52 PM

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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Tags: workflows, marketing automation, lead generation

Four Important SEO Updates

Posted by Drew Palmer on Mon, Mar 30, 2015 @ 11:08 AM

By the time you finished reading this post, Google will (likely) have rolled out new SEO updates that can affect your digital marketing efforts. OK, that may be a bit of an exaggeration, but hopefully you get our point. Seemingly minor changes to Google's algorithm can have a significant effect on your digital marketing efforts in 2015 and beyond. Therefore, we took the time to identify some of the more eventful SEO updates across the past few months, and here are our findings.

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Tags: SEO, lead generation

Email Marketing: Converting eBlast Recipients into Leads

Posted by Drew Palmer on Mon, Dec 29, 2014 @ 10:14 AM

How can marketers transform passive email recipients into active leads? It's one of the most challenging questions in the world of marketing and also one of the most important. And that's because, despite all the advances in marketing technologies, email marketing still delivers the most bang for the buck. Research from Experian found that $1 invested in email marketing could yield a $44.25 return. Not to shabby.

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Tags: email marketing, lead generation, email marketing lead generation, lead conversion, convert leads through email marketing

Generating Leads for Financial Institutions Using Inbound Marketing

Posted by Drew Palmer on Thu, Dec 18, 2014 @ 09:35 AM

The secret to generating leads for financial institutions using inbound marketing isn't much of a secret. In fact, it can be best simplified by that age-old adage, "give the customers what they want." 

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Tags: Financial, Financial Marketing, lead generation, financial inbound marketing, financial lead generation, financial institutions

LinkedIn for Financial Brands: Lead Generation

Posted by Drew Palmer on Tue, Sep 02, 2014 @ 01:00 PM

LinkedIn is the best social media network for generating leads, particularly for financial brands. There, we said it. Perhaps you intuitively agree with us; if not, consider the facts: HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

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Tags: finance, branding, LinkedIn, lead generation

Optimize Your Lead Nurturing Workflows

Posted by Drew Palmer on Mon, Jul 14, 2014 @ 07:34 AM

Lead nurturing is one of the most critical activities for any marketing department. After all, if a marketer intelligently leads a prospect down the funnel and gets a conversion, they're a hero. If they don't, questions are inevitably raised. Ultimately, the effectiveness of your team's lead nurturing workflows have a direct effect on your bottom line and marketing managers need to make sure these workflows are well-constructed, transparent and measurable. 

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Tags: workflows, marketing, lead generation