Palmer Blog

How to become an in demand employer with LinkedIn

Posted by Drew Palmer on Fri, Feb 10, 2017 @ 04:16 PM

When we consider using LinkedIn for business purposes, we immediately think networking and lead generation. But there's more to LinkedIn than meets the eye. With LinkedIn business and career pages, you can position your firm as an "employer of choice," that is, the kind of company that everyone wants to work for. We'll show you how to do it.

Every day millions of job-seekers use LinkedIn to find work. Some may simply reach out to as many employers as possible, while others may be more selective. Particularly skilled applicants may only contact employers if the firm's LinkedIn page looks professional, well-written and highly recommended. Who can blame them? The implication, therefore, is clear: a well-managed LinkedIn page can create a pipeline of highly qualified job applicants.

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Tags: company profile, best practices, social media, LinkedIn

LinkedIn for Solar Lead Generation: Leveraging Your Personal Profile

Posted by Drew Palmer on Fri, Sep 23, 2016 @ 05:58 PM

LinkedIn remains the optimal social networking platform for lead generation for industries like solar. There, we said it. Intuitively, it just makes sense. After all, a majority of LinkedIn users are there to network and not look at photos of kittens. And the data backs up this assertion: HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times higher (277%) than both Twitter (.69%) and Facebook (.77%).

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Tags: solar, LinkedIn, leveraging linkedin for solar, linkedin for solar

LinkedIn for Solar Lead Generation: Leveraging Your Personal Profile

Posted by Drew Palmer on Mon, Mar 09, 2015 @ 09:30 AM

LinkedIn remains the optimal social networking platform for lead generation for industries like solar. There, we said it. Intuitively, it just makes sense. After all, a majority of LinkedIn users are there to network and not look at photos of kittens. And the data backs up this assertion: HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times higher (277%) than both Twitter (.69%) and Facebook (.77%).

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Tags: solar, LinkedIn, leveraging linkedin for solar, linkedin for solar

How to Engage in LinkedIn Communities for Financial Advisors

Posted by Drew Palmer on Wed, Nov 26, 2014 @ 09:00 AM

We all know that LinkedIn is the social network most attuned to the financial services sector. It's filled with educated financial professionals who are there to network, and as a result, it can be a great place to generate leads or simply collaborate with other like-minded individuals. Of course, there's a right way and a wrong way to use LinkedIn for financial advisors.

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Tags: Financial, social media for financial advisors, LinkedIn, financial advisors, linkedin for financial advisors

LinkedIn for Financial Brands: Lead Generation

Posted by Drew Palmer on Tue, Sep 02, 2014 @ 01:00 PM

LinkedIn is the best social media network for generating leads, particularly for financial brands. There, we said it. Perhaps you intuitively agree with us; if not, consider the facts: HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

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Tags: finance, branding, LinkedIn, lead generation

The Lowdown on LinkedIn's New Showcase Pages

Posted by Drew Palmer on Mon, May 12, 2014 @ 01:20 PM

Creating and rolling out customized content is a huge part of your inbound marketing strategy. After all, companies have a diverse pool of prospects, each with their own interests and needs. Your traditional marketing plans acknowledge these differences and the need for customization, and so should your inbound marketing content.

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Tags: social media, LinkedIn, linkedin showcase pages

Staying Active on Google+ Communities and LinkedIn Groups

Posted by Drew Palmer on Thu, Mar 27, 2014 @ 12:37 PM

We remember, not too long ago, when marketing assistants had to, quite literally, thumb through the yellow pages to find leads. This step inevitably led to the dreaded cold call, many voicemail messages and a whole lot of frustration. This process sums up what's wrong with "outbound marketing." 

Times have changed, of course, and now social networks like Google+ and LinkedIn allow professionals to easily and openly engage customers and collaborate with like-minded peers. Today we'd like to look at perhaps the two best places for online networking and lead generation: Google+ communities and LinkedIn groups. 

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Tags: social media management, LinkedIn, inbound marketing, Google

Using LinkedIn to Become an Employer of Choice

Posted by Drew Palmer on Fri, Mar 14, 2014 @ 11:28 AM

When we consider using LinkedIn for business purposes, we immediately think networking and lead generation. But there's more to LinkedIn than meets the eye. Thanks to the new LinkedIn business and career pages, you can also use it to portray your firm as an "employer of choice," that is, the kind of company that everyone wants to work for. This post shows you how to do it.

Every day millions of job-seekers use LinkedIn to find work. Some may simply reach out to as many employers as possible, while others may be more selective. Particularly skilled applicants may only contact employers if the firm's LinkedIn page looks professional, well-written and highly recommended. Who can blame them? The implication, therefore, is clear: a well-managed LinkedIn page can create a pipeline of highly qualified job applicants.

Read More

Tags: company profile, best practices, social media, LinkedIn

What Content Should You Include on Your LinkedIn Profile

Posted by Drew Palmer on Tue, Jan 28, 2014 @ 12:31 PM

The new LinkedIn business profiles are forcing marketing managers to re-think how they use the platform.  Many professionals are on LinkedIn for personal reasons, namely networking, and this goal naturally requires a more personal voice and approach. 

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Tags: social media, LinkedIn, inbound marketing

5 Tips to Optimize Your LinkedIn Company Page

Posted by Drew Palmer on Tue, Jan 14, 2014 @ 05:02 PM

With all the fuss surrounding Facebook, Twitter and Pinterest, you can't help but feel a little bad for LinkedIn.  Where's the love?

Especially when LinkedIn’s business model is, and has been, strong. By focusing on a niche target of recruiters and job seekers who happily pay for its networking services, LinkedIn has a steady stream of revenue that consumer-facing sites like Facebook and Pinterest envy. 

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Tags: social media, LinkedIn