Palmer Blog

Lead Nurturing for Beginners

Posted by Drew Palmer on Fri, Apr 28, 2017 @ 02:57 PM

Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be incredibly challenging especially if the product or service requires a substantial amount of money or investment. Ultimately, the effectiveness of your team's lead nurturing workflows have a direct impact on your bottom line and marketing managers need to make sure these workflows are well-constructed, transparent and measurable. 

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Tags: workflows, marketing, lead generation

'Tis the Season to Use Marketing Automation

Posted by Drew Palmer on Fri, Dec 09, 2016 @ 03:49 PM

Like most business buzzwords, "marketing automation,” means different things to different people. If you're listening to a sales rep, marketing automation can solve all of your problems — all you have to do is install the software! Talk to other people, and their idea of marketing automation is more attuned to a specific tool that accomplishes a standalone task, like automatically sending out tweets.

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Tags: marketing strategy, marketing automation, marketing

How to build a successful marketing campaign for solar companies

Posted by Drew Palmer on Fri, Nov 18, 2016 @ 04:11 PM

Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two eyes, but for us to actually see clearly, both of them must be looking at the same direction. If your solar marketing and sales teams aren’t in agreement, blame fests might repetitively occur, leaving you with minimal sales. 

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Tags: Sales, marketing, solar

The Power of Infographic Marketing

Posted by Drew Palmer on Fri, Oct 28, 2016 @ 03:36 PM

Why are infographics powerful? The reason is simple. It allows brands to present interesting data in an effective manner to engage customers and leads.

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Tags: marketing, marketing tips, infographic marketing tips, infographic marketing, infographic tips

The Power of Infographic Marketing

Posted by Drew Palmer on Fri, Feb 13, 2015 @ 09:30 AM

Why are infographics powerful? The reason is simple. It allows brands to present interesting data in an effective manner to engage customers and leads.

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Tags: marketing, marketing tips, infographic marketing tips, infographic marketing, infographic tips

Marketing Automation for the Holiday Season

Posted by Drew Palmer on Mon, Dec 15, 2014 @ 09:30 AM

Like most business buzzwords, "marketing automation,” means different things to different people. If you're listening to a sales rep, marketing automation can solve all of your problems — all you have to do is install the software! Talk to other people, and their idea of marketing automation is more attuned to a specific tool that accomplishes a standalone task, like automatically sending out tweets.

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Tags: marketing strategy, marketing automation, marketing

Twitter Marketing: How to Organically Grow Your Following

Posted by Drew Palmer on Wed, Dec 10, 2014 @ 10:32 AM

If you're reading this article, you're probably a marketing manager who understands the inherent value of social media. At the same time, you're stuck in a kind of Catch 22-situation. On one hand, you realize that the best way to grow your following is by publishing quality content. On the other, this task isn't free. It requires an allocation of resources in a time where marketing managers must do more with less.

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Tags: twitter marketing, marketing, Twitter, twitter marketing plan

7 Ways to be a Hashtag Marketing Expert

Posted by Drew Palmer on Mon, Nov 17, 2014 @ 11:42 AM

As clichéd as it may sound, hashtag marketing is both an art and a science. It's an art because the hashtags you come up with need to be creative, engaging, and interface with other inbound marketing channels. It's also a science in that research has shown that excessively long hashtags or an excessive amount of hashtags in a single Tweet can sabotage your best intentions.

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Tags: marketing strategy, marketing, marketing plan, marketing expert, hashtag marketing

Tips for Marketing in Big Cities

Posted by Drew Palmer on Thu, Nov 13, 2014 @ 10:42 AM

One of the most iconic billboards of San Francisco was courtesy of Yahoo!. You may have seen it, it's faced the northbound lane and it had this cool retro-Vegas hotel vibe.

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Tags: marketing agency, marketing strategy, marketing, marketing plan, marketing in big cities

Social Media Marketing: How Much is Too Much?

Posted by Drew Palmer on Thu, Nov 06, 2014 @ 03:58 PM

William Blake once said, "The road of excess leads to the palace of wisdom.” We politely disagree, especially within the context of your firm's social media efforts.

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Tags: Social Media Marketing, Social Media strategy, marketing, social media, social media marketing strategy