Palmer Blog

Lead Scoring Explained

Posted by Drew Palmer on Fri, Mar 03, 2017 @ 02:14 PM

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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Tags: workflows, marketing automation, lead generation

'Tis the Season to Use Marketing Automation

Posted by Drew Palmer on Fri, Dec 09, 2016 @ 03:49 PM

Like most business buzzwords, "marketing automation,” means different things to different people. If you're listening to a sales rep, marketing automation can solve all of your problems — all you have to do is install the software! Talk to other people, and their idea of marketing automation is more attuned to a specific tool that accomplishes a standalone task, like automatically sending out tweets.

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Tags: marketing strategy, marketing automation, marketing

Marketing Automation 101: Setting Up Lead Scoring and Workflows

Posted by Drew Palmer on Mon, May 11, 2015 @ 12:52 PM

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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Tags: workflows, marketing automation, lead generation

Marketing Automation for the Holiday Season

Posted by Drew Palmer on Mon, Dec 15, 2014 @ 09:30 AM

Like most business buzzwords, "marketing automation,” means different things to different people. If you're listening to a sales rep, marketing automation can solve all of your problems — all you have to do is install the software! Talk to other people, and their idea of marketing automation is more attuned to a specific tool that accomplishes a standalone task, like automatically sending out tweets.

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Tags: marketing strategy, marketing automation, marketing

Marketing Automation Can Keep Your Strategy On Track This Summer

Posted by Drew Palmer on Mon, Jun 30, 2014 @ 09:15 AM

Summer is finally here, and that can only mean two things. One, a much-needed vacation. And two, a much-needed vacation after your vacation. If you're one of the dwindling number of marketing managers who turns off their smart phone while relaxing on the beach, you'll come back to an e-mail inbox that will take another week to sift through. Worse yet, since other team members are also on vacation, you may come back to a marketing plan that's run off the rails. 

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Tags: marketing automation, social media, inbound marketing