Palmer Blog

'Tis the Season to Use Marketing Automation

Posted by Drew Palmer on Fri, Dec 09, 2016 @ 03:49 PM

Like most business buzzwords, "marketing automation,” means different things to different people. If you're listening to a sales rep, marketing automation can solve all of your problems — all you have to do is install the software! Talk to other people, and their idea of marketing automation is more attuned to a specific tool that accomplishes a standalone task, like automatically sending out tweets.

Read More

Tags: marketing strategy, marketing automation, marketing

Combining Inbound and Outbound Marketing in Your Advertising Strategy

Posted by Drew Palmer on Wed, Mar 18, 2015 @ 09:29 AM

To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many principles of outbound marketing—print television advertisements, billboards, and yes, even the dreaded cold call—can still prove valuable to certain business functions and industries.

Read More

Tags: outbound marketing, marketing strategy, inbound marketing, combining inbound and outbound marketing

Marketing Automation for the Holiday Season

Posted by Drew Palmer on Mon, Dec 15, 2014 @ 09:30 AM

Like most business buzzwords, "marketing automation,” means different things to different people. If you're listening to a sales rep, marketing automation can solve all of your problems — all you have to do is install the software! Talk to other people, and their idea of marketing automation is more attuned to a specific tool that accomplishes a standalone task, like automatically sending out tweets.

Read More

Tags: marketing strategy, marketing automation, marketing

7 Ways to be a Hashtag Marketing Expert

Posted by Drew Palmer on Mon, Nov 17, 2014 @ 11:42 AM

As clichéd as it may sound, hashtag marketing is both an art and a science. It's an art because the hashtags you come up with need to be creative, engaging, and interface with other inbound marketing channels. It's also a science in that research has shown that excessively long hashtags or an excessive amount of hashtags in a single Tweet can sabotage your best intentions.

Read More

Tags: marketing strategy, marketing, marketing plan, marketing expert, hashtag marketing

Tips for Marketing in Big Cities

Posted by Drew Palmer on Thu, Nov 13, 2014 @ 10:42 AM

One of the most iconic billboards of San Francisco was courtesy of Yahoo!. You may have seen it, it's faced the northbound lane and it had this cool retro-Vegas hotel vibe.

Read More

Tags: marketing agency, marketing strategy, marketing, marketing plan, marketing in big cities

Creating A Healthy Balance of Outbound and Inbound Marketing

Posted by Drew Palmer on Wed, Nov 12, 2014 @ 09:44 AM

Despite what many excited marketing agencies may have you believe, inbound marketing will not do away with traditional outbound techniques. This is especially true in certain industries like automotive and solar where approaches like direct mail or attending trade shows still prove successful.  If it ain't broke, don't fix it. Instead, the challenge is to get inbound and outbound marketing techniques to exist in harmony across your organization.

Read More

Tags: outbound marketing, best practices inbound marketing, marketing strategy, inbound marketing, best practices outbound marketing

How to Utilize Your Solar Videos Through Paid Video Marketing

Posted by Drew Palmer on Mon, Nov 03, 2014 @ 02:55 PM

Google AdWords for video can be an affordable and highly effective online marketing channel for your solar firm. And while costs may vary — the average cost is six cents per view or click — the good news is that like traditional Google Adwords, you can set your own budget and easily measure your performance. Once your video is live, tools like Virool can help them "go viral" and reach even more people at minimal cost.

 

Read More

Tags: Google AdWords, marketing strategy, solar inbound marketing, Marketing channels, video marketing, solar video marketing, solar marketing strategy

10 Steps to Getting the Most Out of Your Marketing Agency

Posted by Drew Palmer on Wed, Oct 15, 2014 @ 11:01 AM

Like any outsourcing partner, you want to get the most out of your relationship with your marketing agency. The trick to doing so isn't exactly a secret. Both parties need to clearly articulate roles and responsibilities, keep the lines of communication open, and measure results. Of course, actually seeing these things play out in the real world is a different story altogether, which is why we'd like to present 10 tangible ways to get the most out of your relationship with your marketing agency:

Read More

Tags: marketing tactics, marketing agency, marketing strategy, marketing, marketing expert

Marketing Design: Embedding Custom Graphics in Social and Blogging Strategies

Posted by Drew Palmer on Mon, Oct 13, 2014 @ 11:13 AM

Intelligent placement of custom graphics can boost your blog's readership and expand your social media footprint. However, it takes more than simply pasting a graphic on your Facebook profile or in the header of your blog to engage your viewer. Don't get us wrong, those things help, but there are many other ways your design team can incorporate graphics in your social and blogging strategies.

Read More

Tags: marketing trends, design, marketing strategy, designs that convert, marketing, marketing plan, marketing design

Get a Head Start on Your Off-Season Solar Marketing Strategy

Posted by Drew Palmer on Mon, Aug 04, 2014 @ 04:32 PM

We don't want to rush things, but summer is a good time to start thinking about your off-season solar marketing strategy. After all, as hard as it is to imagine, summer will soon turn into the fall, and before you know it, your sales team will be ramping up for the big off-season push.

Read More

Tags: solar marketing, marketing strategy, off season solar marketing