When it comes to getting the word out about your business, email is an extremely easy and cost-effective method to extend your brand in the marketplace and drive new leads your way.
You can capture email addresses from inbound callers as well as from visitors to your website and other digital channels. Many companies get started by collecting addresses when they attend trade shows and...
Read MoreIn the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain an...
Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketi...
Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two ...
Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a class...
“I’ve heard the term 'demographics' used with respect to targeting my potential customers, but now I’m hearing...
By now it's pretty obvious that the internet has changed the way people make shopping decisions. Whether it's ...
How to Understand Your Email Marketing Campaign Report
In today’s digital landscape where trends come and go, one marketing strategy has stood the...
Why It's Worth Thinking about Thought Leadership
Today’s buyers are searching for solutions to their problems online, and they’ll buy from brands...
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