Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are just a few. For starters, you may be measuring the wrong metrics. The campaign cycle could be too long and complicated. Or analytical tools aren't being used to their full benefit.
Why can it be difficult to measure the effectiveness of your ad campaign? The reasons vary, but here are just a few. For starters, the underlying data is faulty. Your campaign cycle is long, complicated, and consists of multiple touch points. Analytical tools aren't properly utilized. Or your team is looking at the wrong metrics. (We could go on, but hopefully you get the point).Read More
We recently created a New Year's resolution list full of important marketing to-dos in 2014. But we all know keeping resolutions is hard work: other priorities emerge, we run out of time or we simply lose interest.
These days no inbound marketing strategy is complete without a social media component, that’s a given. However, with the general acceptance of using social media as a marketing strategy, the why is no longer a question, but rather the “how?” With the “how” comes the importance of how to measure and track your social media marketing success.
The correct metric to gauge success isn’t always apparent. While there is some truth to the idea that social media remains too undefined to apply a comprehensive measuring stick, you can still employ a variety of techniques and tools to determine if your social media initiative is producing the results you need.