To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many principles of outbound marketing—print television advertisements, billboards, and yes, even the dreaded cold call—can still prove valuable to certain business functions and industries.Read More
Despite what many excited marketing agencies may have you believe, inbound marketing will not do away with traditional outbound techniques. This is especially true in certain industries like automotive and solar where approaches like direct mail or attending trade shows still prove successful. If it ain't broke, don't fix it. Instead, the challenge is to get inbound and outbound marketing techniques to exist in harmony across your organization.Read More
When building brand awareness, radio may not be the first medium that comes to mind. Radio has always played second fiddle to other, more popular, forms of advertising; television ads played a more central role in conventional marketing, while online ads have usurped even television’s power these days. The idea that radio is no longer a relevant medium is, however, a misconception.
Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketing plan that includes SEO, social media and blogging.
The automotive industry is certainly an industry that values good marketing and advertising. Be it on billboards, television or YouTube, you probably see at least one car advertisement a day. Just for fun, count for a week how many car advertisements you see.
At Palmer we are big proponents of supplementing our inbound marketing plans, i.e. SEO, PPC and social media components, with some outbound techniques.
One of the most effective and overlooked methods for generating productive leads is, believe it or not, cold calling, but not in the traditional sense of the word.
Here at Palmer, we know the one thing our clients and prospects are looking for is more leads.
Almost any marketing technique will generate some leads, but in this day and age one of the most effective ways to produce fruitful leads is through leveraging your company’s thought leadership and reputation. If you can establish your company as an innovator and reliable partner to other businesses, lead generation becomes practically spontaneous.