Palmer Blog

The Perfect Blend of Outbound & Inbound Marketing for Your Solar Company

Posted by Drew Palmer on Fri, Feb 03, 2017 @ 12:03 PM

Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketing plan that includes SEO, social media and blogging.

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Tags: outbound marketing, solar, inbound marketing

Combining Inbound and Outbound Marketing in Your Advertising Strategy

Posted by Drew Palmer on Wed, Mar 18, 2015 @ 09:29 AM

To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many principles of outbound marketing—print television advertisements, billboards, and yes, even the dreaded cold call—can still prove valuable to certain business functions and industries.

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Tags: outbound marketing, marketing strategy, inbound marketing, combining inbound and outbound marketing

Creating A Healthy Balance of Outbound and Inbound Marketing

Posted by Drew Palmer on Wed, Nov 12, 2014 @ 09:44 AM

Despite what many excited marketing agencies may have you believe, inbound marketing will not do away with traditional outbound techniques. This is especially true in certain industries like automotive and solar where approaches like direct mail or attending trade shows still prove successful.  If it ain't broke, don't fix it. Instead, the challenge is to get inbound and outbound marketing techniques to exist in harmony across your organization.

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Tags: outbound marketing, best practices inbound marketing, marketing strategy, inbound marketing, best practices outbound marketing

Building Brand Awareness Radio Campaigns

Posted by Drew Palmer on Wed, Jul 31, 2013 @ 06:10 AM

When building brand awareness, radio may not be the first medium that comes to mind.  Radio has always played second fiddle to other, more popular, forms of advertising; television ads played a more central role in conventional marketing, while online ads have usurped even television’s power these days.  The idea that radio is no longer a relevant medium is, however, a misconception. 

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Tags: radio, outbound marketing, branding

The Perfect Blend of Outbound & Inbound Marketing for Your Solar Company

Posted by Drew Palmer on Wed, May 22, 2013 @ 08:32 AM

Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketing plan that includes SEO, social media and blogging.

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Tags: outbound marketing, solar, inbound marketing

Why Direct Mail for the Auto Industry is Still Effective

Posted by Drew Palmer on Fri, May 17, 2013 @ 08:28 AM

The automotive industry is certainly an industry that values good marketing and advertising.  Be it on billboards, television or YouTube, you probably see at least one car advertisement a day.  Just for fun, count for a week how many car advertisements you see. 

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Tags: direct mail, outbound marketing, automotive

Cold calling?

Posted by Drew Palmer on Fri, Apr 12, 2013 @ 07:50 AM

At Palmer we are big proponents of supplementing our inbound marketing plans, i.e. SEO, PPC and social media components, with some outbound techniques.  

One of the most effective and overlooked methods for generating productive leads is, believe it or not, cold calling, but not in the traditional sense of the word.  

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Tags: outbound marketing, inbound marketing

7 Lead Generation Tips

Posted by Drew Palmer on Fri, Jan 25, 2013 @ 09:44 AM

Here at Palmer, we know the one thing our clients and prospects are looking for is more leads. 

Almost any marketing technique will generate some leads, but in this day and age one of the most effective ways to produce fruitful leads is through leveraging your company’s thought leadership and reputation. If you can establish your company as an innovator and reliable partner to other businesses, lead generation becomes practically spontaneous.  

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Tags: outbound marketing, inbound marketing, lead generation

Combining Inbound and Outbound Marketing: 4 ways It Can Work

Posted by Drew Palmer on Fri, Jan 18, 2013 @ 10:20 AM

Since the advent of the Internet as a marketing tool, we have seen a new marketing dynamic come into play and start competing with the traditional advertising world that Don Draper (1960’s ad man from the hit show “Mad Men”) dominates so well. Inbound marketing is now a marketing strategy that heavily competes with traditional advertising and marketing practices. 

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Tags: outbound marketing, inbound marketing

Direct Mail: A Strong Marketing Tactic for Financial Institutions

Posted by Drew Palmer on Fri, Jan 04, 2013 @ 09:50 AM

 The marketing community may have directed the lion’s share of its attention to digital strategies, but any veteran marketing professional will tell you that a comprehensive marketing plan must include direct mail, especially for financial institutions. 

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Tags: direct mail, outbound marketing, Financial