Palmer Blog

Content generation 101 for solar companies

Posted by Drew Palmer on Fri, Mar 24, 2017 @ 04:00 PM

Solar firms looking to create a stellar inbound marketing strategy are faced with the classic glass half full, glass half empty scenario. Starting with the good news: there's no shortage of great solar content to choose from. The bad part: there's no shortage of great solar content to choose from. This influx of content can be overwhelming, noisy and unfocused. Solar firms need to resist the urge to try and leverage it all.

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Tags: solar, solar marketing tips, solar content creation

The Perfect Blend of Outbound & Inbound Marketing for Your Solar Company

Posted by Drew Palmer on Fri, Feb 03, 2017 @ 12:03 PM

Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketing plan that includes SEO, social media and blogging.

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Tags: outbound marketing, solar, inbound marketing

5 Solar Website Design Tips to Drive Leads

Posted by Drew Palmer on Fri, Jan 27, 2017 @ 04:22 PM

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and contact your office. Any other elements of the site, such as informing visitors about the benefits of solar energy or various financing options, serve this greater goal. In other words, if a visitor turns into a qualified lead, you've succeeded. We'd like to look at some principles of solar website design that can help to make this goal a reality.

Simplify, simplify, simplify. The business of selling commercial or residential solar panels can be a deceptively complex one. After all, customers need to know about pricing and financing options, tax credits, "how solar works," and the list goes on. The temptation may be there to provide all this information on your site to help reflect your brand's expertise, but beware. You run the risk of only confusing visitors, which is especially problematic because visitors tend to arrive at solar sites without much information about how it all works. Our point: keep navigation as simple as possible and minimize any obstacles of "noise" that would prohibit a visitor from contacting you.

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Tags: web, solar, web design, solar website design

AdWords Campaigns for Solar Companies

Posted by Drew Palmer on Fri, Dec 09, 2016 @ 03:59 PM

For an uninitiated solar company, setting up an AdWords campaign can seem slightly daunting. Once you master the basics, you'll find it's not so difficult after all. For today's purposes, we'll briefly look at the main components of setting up and effectively managing a solar AdWords campaign.

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Tags: solar, inbound marketing, Adwords

How to build a successful marketing campaign for solar companies

Posted by Drew Palmer on Fri, Nov 18, 2016 @ 04:11 PM

Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two eyes, but for us to actually see clearly, both of them must be looking at the same direction. If your solar marketing and sales teams aren’t in agreement, blame fests might repetitively occur, leaving you with minimal sales. 

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Tags: Sales, marketing, solar

How to create landing pages that drive leads for solar companies

Posted by Drew Palmer on Fri, Oct 21, 2016 @ 02:44 PM

The solar industry is poised to become one of the real leaders in the energy sector. 

While the technology continues to mature and prices steadily decline, more consumers are eager to take advantage of clean solar energy.  This has not escaped the attention of the business community, who are just as eager to cash in on growing consumer interest. 

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Tags: landing pages, solar, lead generation

How to Keep Up with Content Creation for the Solar Industry

Posted by Drew Palmer on Mon, Oct 17, 2016 @ 04:40 PM

Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a classic good news/bad news situation. The good news? There's no shortage of great solar content to choose from. The bad news? Well...there's no shortage of great solar content to choose from. This firehose of content can be overwhelming, and solar firms need to resist the urge to try and leverage it all. It's simply impossible.

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Tags: solar, solar marketing tips, solar content creation

Solar Lead Generation Tactics for 2016

Posted by Drew Palmer on Fri, Oct 07, 2016 @ 04:06 PM

If there's one thing that's on every solar company's 2016 wish list, it's leads — new, plentiful, high-quality leads. So let's get right down to it. Here are some inbound marketing-inspired lead generation tactics particularly attuned to the solar industry.

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Tags: solar, solar lead generation, solar lead generation tactics

LinkedIn for Solar Lead Generation: Leveraging Your Personal Profile

Posted by Drew Palmer on Fri, Sep 23, 2016 @ 05:58 PM

LinkedIn remains the optimal social networking platform for lead generation for industries like solar. There, we said it. Intuitively, it just makes sense. After all, a majority of LinkedIn users are there to network and not look at photos of kittens. And the data backs up this assertion: HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times higher (277%) than both Twitter (.69%) and Facebook (.77%).

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Tags: solar, LinkedIn, leveraging linkedin for solar, linkedin for solar

10 Solar Marketing Strategies to Boost Sales

Posted by Drew Palmer on Mon, Aug 01, 2016 @ 11:42 AM

If you run a solar company, chances are you’ve got a lot of competition. From large, well-financed national firms to smaller start-ups. So how do you prepare your sales team to meet this challenge when selling home solar installations?

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Tags: solar, residential solar, selling solar