Palmer Blog

Put your eBlasts to the test

Posted by Drew Palmer on Fri, May 05, 2017 @ 03:51 PM

Not happy with your eBlast conversion rates? Let A/B tests be your guide to finding out what's working and not working.

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Tags: email marketing, solar email marketing strategy, a/b testing

Email Marketing: How to A/B Test Your eBlasts

Posted by Drew Palmer on Mon, Feb 16, 2015 @ 09:00 AM

Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing recently?

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Tags: email marketing, solar email marketing strategy, a/b testing

The Importance of Up-to-Date Solar List Segmentation

Posted by Drew Palmer on Tue, Nov 18, 2014 @ 09:00 AM

There are three primary reasons why you should keep your solar list segmentation practices up to date. First, failure to do so will eventually become a time suck for your team. Two, updated lists and more targeted content lead to better results like increased open rates, greater retention, and more conversions. And third, intangibly speaking, delivering targeted eBlasts to leads and customers shows them that your team is professional and dialed into their needs.

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Tags: solar email marketing, solar best practices, solar marketing strategy, solar list segmentation, solar email marketing strategy