Palmer Blog

Content generation 101 for solar companies

Posted by Drew Palmer on Fri, Mar 24, 2017 @ 04:00 PM

Solar firms looking to create a stellar inbound marketing strategy are faced with the classic glass half full, glass half empty scenario. Starting with the good news: there's no shortage of great solar content to choose from. The bad part: there's no shortage of great solar content to choose from. This influx of content can be overwhelming, noisy and unfocused. Solar firms need to resist the urge to try and leverage it all.

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Tags: solar, solar marketing tips, solar content creation

Tips for Off-Season PPC Solar Campaigns

Posted by Drew Palmer on Fri, Mar 10, 2017 @ 09:48 AM


In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain and windy weather, and our neighbors to the Northeast are bracing themselves for record snowfall this weekend. It's safe to say that purchasing solar panels isn't top of mind for most people during the winter months or when the weather isn't particularly sunny, but, that doesn't mean you can't or shouldn't be driving leads during these off-season periods. 

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Tags: solar marketing, Adwords, PPC, solar marketing plan, solar marketing tips

How to Keep Up with Content Creation for the Solar Industry

Posted by Drew Palmer on Mon, Oct 17, 2016 @ 04:40 PM

Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a classic good news/bad news situation. The good news? There's no shortage of great solar content to choose from. The bad news? Well...there's no shortage of great solar content to choose from. This firehose of content can be overwhelming, and solar firms need to resist the urge to try and leverage it all. It's simply impossible.

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Tags: solar, solar marketing tips, solar content creation

How to Keep Up with Content Creation for the Solar Industry

Posted by Drew Palmer on Tue, Apr 07, 2015 @ 08:30 AM

Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a classic good news/bad news situation. The good news? There's no shortage of great solar content to choose from. The bad news? Well...there's no shortage of great solar content to choose from. This firehose of content can be overwhelming, and solar firms need to resist the urge to try and leverage it all. It's simply impossible.

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Tags: solar, solar marketing tips, solar content creation

Tracking ROI for Solar Marketing

Posted by Drew Palmer on Wed, Dec 31, 2014 @ 10:51 AM

As any marketer knows, the longer and more complex a sales process, the more difficult it can be to track ROI. This challenge is especially acute in the field of solar marketing. The typical solar sales process lasts three-to-six months, making it particularly challenging to measure ROI and identify failure points across the process.

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Tags: solar, solar marketing tips, roi for solar, roi for solar marketing

Solar Marketing Tips for Off-Season PPC

Posted by Drew Palmer on Mon, Dec 08, 2014 @ 02:41 PM

At the time of this writing, were here in San Francisco are receiving some much-needed rain. And while the rain is good news for drought-stricken Northern California, it runs the risk of putting a kink in your solar marketing plans.

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Tags: SouthFace Solar Electirc, solar marketing, solar marketing plan, solar marketing tips