Palmer Blog

How to Measure Campaign ROI

Posted by Drew Palmer on Fri, May 12, 2017 @ 04:06 PM


Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are just a few. For starters, you may be measuring the wrong metrics. The campaign cycle could be too long and complicated. Or analytical tools aren't being used to their full benefit.

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Tags: measuring ROI, ROI, ad campaign ROI, tracking ROI

How to Track Ad Campaign ROI

Posted by Drew Palmer on Mon, Jan 19, 2015 @ 10:11 AM

Why can it be difficult to measure the effectiveness of your ad campaign? The reasons vary, but here are just a few. For starters, the underlying data is faulty. Your campaign cycle is long, complicated, and consists of multiple touch points. Analytical tools aren't properly utilized. Or your team is looking at the wrong metrics. (We could go on, but hopefully you get the point).

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Tags: measuring ROI, ROI, ad campaign ROI, tracking ROI