Palmer Blog

5 Solar Website Design Tips to Drive Leads

Posted by Drew Palmer on Fri, Jan 27, 2017 @ 04:22 PM

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and contact your office. Any other elements of the site, such as informing visitors about the benefits of solar energy or various financing options, serve this greater goal. In other words, if a visitor turns into a qualified lead, you've succeeded. We'd like to look at some principles of solar website design that can help to make this goal a reality.

Simplify, simplify, simplify. The business of selling commercial or residential solar panels can be a deceptively complex one. After all, customers need to know about pricing and financing options, tax credits, "how solar works," and the list goes on. The temptation may be there to provide all this information on your site to help reflect your brand's expertise, but beware. You run the risk of only confusing visitors, which is especially problematic because visitors tend to arrive at solar sites without much information about how it all works. Our point: keep navigation as simple as possible and minimize any obstacles of "noise" that would prohibit a visitor from contacting you.

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Tags: web, solar, web design, solar website design

Five Solar Website Design Tips to Help Generate Leads

Posted by Drew Palmer on Tue, May 20, 2014 @ 01:33 PM

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and contact your office. Any other elements of the site, like informing visitors about the benefits of solar energy or various financing options, serve this greater goal. In other words, if a visitor turns into a qualified lead, you've succeeded. We'd like to look at some principles of solar website design that can help to make this goal a reality.

Simplify, simplify, simplify. The business of selling commercial or residential solar panels can be a deceptively complex one. After all, customers need to know about pricing and financing options, tax credits, "how solar works," and the list goes on. The temptation may be there to provide all this information on your site to help reflect your brand's expertise, but beware. You run the risk of only confusing visitors, which is especially problematic because visitors tend to arrive at solar sites without much information about how it all works. Our point: keep navigation as simple as possible and minimize any obstacles of "noise" that would prohibit a visitor from contacting you.

Read More

Tags: web, solar, web design, solar website design

How to Revamp Your Financial Website

Posted by Drew Palmer on Wed, Feb 05, 2014 @ 01:14 PM

Given the proliferation of social media, small businesses oftentimes neglect some of the other important housekeeping items on their digital marketing agenda.  Take your website, for example.  For some folks, the company website is more of an afterthought nowadays given the importance of Facebook, Twitter, and other social media networks.  That being said, companies — particularly small banks and financial services institutions — who ignore their websites do so at their own peril.  

After all, your website remains the primary channel where customers will find you and the destination for most transaction-based activity. Furthermore, its often when people are led from social media.  Does your bank site need a tune up?  Here is a handy check-list to help you do just that:

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Tags: Financial, web, inbound marketing