Palmer Blog

5 Solar Website Design Tips to Drive Leads

Posted by Drew Palmer on Fri, Jan 27, 2017 @ 04:22 PM

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and contact your office. Any other elements of the site, such as informing visitors about the benefits of solar energy or various financing options, serve this greater goal. In other words, if a visitor turns into a qualified lead, you've succeeded. We'd like to look at some principles of solar website design that can help to make this goal a reality.

Simplify, simplify, simplify. The business of selling commercial or residential solar panels can be a deceptively complex one. After all, customers need to know about pricing and financing options, tax credits, "how solar works," and the list goes on. The temptation may be there to provide all this information on your site to help reflect your brand's expertise, but beware. You run the risk of only confusing visitors, which is especially problematic because visitors tend to arrive at solar sites without much information about how it all works. Our point: keep navigation as simple as possible and minimize any obstacles of "noise" that would prohibit a visitor from contacting you.

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Tags: web, solar, web design, solar website design

Five Solar Website Design Tips to Help Generate Leads

Posted by Drew Palmer on Tue, May 20, 2014 @ 01:33 PM

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and contact your office. Any other elements of the site, like informing visitors about the benefits of solar energy or various financing options, serve this greater goal. In other words, if a visitor turns into a qualified lead, you've succeeded. We'd like to look at some principles of solar website design that can help to make this goal a reality.

Simplify, simplify, simplify. The business of selling commercial or residential solar panels can be a deceptively complex one. After all, customers need to know about pricing and financing options, tax credits, "how solar works," and the list goes on. The temptation may be there to provide all this information on your site to help reflect your brand's expertise, but beware. You run the risk of only confusing visitors, which is especially problematic because visitors tend to arrive at solar sites without much information about how it all works. Our point: keep navigation as simple as possible and minimize any obstacles of "noise" that would prohibit a visitor from contacting you.

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Tags: web, solar, web design, solar website design

How to Analyze Your Web Site Design

Posted by Drew Palmer on Tue, Nov 12, 2013 @ 05:24 PM

Let's engage in a little thought exercise, shall we?  Imagine you have great cellphone reception — except in downtown San Francisco.  For some reason it never works there.  With this analogy in mind, now picture a customer visiting your Web site.  It's a smooth experience, but when they try to check it on their iPhone, it doesn't function as well. What do people do when a Web site doesn't load on their phone? Give up in frustration, almost immediately.

 The fact is while a majority of cell phones get reception in downtown San Francisco, most companies' Websites aren't mobile-friendly.  That's an alarming thing because mobile isn't the future, it's the now.  Don't believe us?  Ask struggling PC makers who are seeing their entire industry dissolve as users migrate towards mobile devices.  For example, first-quarter 2013 shipments of PCs were down 14% worldwide from the same period last year, according to International Data Corp. and Gartner Inc, accounting for an 11% decline.  Furthermore, mobile device sales are predicted to reach 200 million this year with mobile predicted to officially surpass PC usage by 2015 according to IDC.  (We'll pause while you call your broker and dump your shares of HP.)

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Tags: inbound marketing, web design