Palmer Blog

Lead Nurturing for Beginners

Posted by Drew Palmer on Fri, Apr 28, 2017 @ 02:57 PM

Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be incredibly challenging especially if the product or service requires a substantial amount of money or investment. Ultimately, the effectiveness of your team's lead nurturing workflows have a direct impact on your bottom line and marketing managers need to make sure these workflows are well-constructed, transparent and measurable. 

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Tags: workflows, marketing, lead generation

Lead Scoring Explained

Posted by Drew Palmer on Fri, Mar 03, 2017 @ 02:14 PM

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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Tags: workflows, marketing automation, lead generation

Marketing Automation 101: Setting Up Lead Scoring and Workflows

Posted by Drew Palmer on Mon, May 11, 2015 @ 12:52 PM

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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Tags: workflows, marketing automation, lead generation

Optimize Your Lead Nurturing Workflows

Posted by Drew Palmer on Mon, Jul 14, 2014 @ 07:34 AM

Lead nurturing is one of the most critical activities for any marketing department. After all, if a marketer intelligently leads a prospect down the funnel and gets a conversion, they're a hero. If they don't, questions are inevitably raised. Ultimately, the effectiveness of your team's lead nurturing workflows have a direct effect on your bottom line and marketing managers need to make sure these workflows are well-constructed, transparent and measurable. 

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Tags: workflows, marketing, lead generation