Palmer Blog

Adam J. Wiggins

Recent Posts

How to Attract the Coveted Millennials to Your Community Bank

Posted by Adam J. Wiggins on Tue, Oct 31, 2017 @ 03:49 PM

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other generational group, and attracting them to your community bank is vital to your success.

However, a recent FIS study found that 57% of customers of community banks are over 52 years old, while only 18% are millennials. Giant banks, on the other hand have 65% of their customers under the age of 52, including a whopping 42% who are millennials.

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How to Attract the Coveted Millennials to Your Credit Union

Posted by Adam J. Wiggins on Tue, Oct 24, 2017 @ 03:54 PM

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other generational group, and attracting them to your credit union is vital to your success.

However, a recent FIS study found that 46% of credit union members are over 52 years old, while 32% are millennials. Giant banks, on the other hand have 65% of their customers under the age of 52, including a whopping 42% who are millennials.

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