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Posts by Drew Palmer

How to Measure Campaign ROI

Why can it be difficult to measure the effectiveness of your ad campaign? There are many r...

Put Your Emails to the A/B Test

Not happy with your email conversion rates? Let A/B tests, also known as conversion rate o...

Lead Nurturing for Beginners

Lead nurturing is one of the most critical activities for any marketing department, and at...

Content Generation 101 for Solar Companies

Solar firms looking to create a stellar inbound marketing strategy are faced with the clas...

5 Tips for Creating eBlasts That Get Results

When it comes to getting the word out about your business, email is an extremely easy and ...

Tips for Off-Season PPC Solar Campaigns

In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pr...

Lead Scoring Explained

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepa...

Inbound & Outbound Solar Marketing Strategies

Due to its high ROI and relatively low costs, your solar company probably already has a ro...

5 Solar Website Design Tips to Drive Leads

Your solar website's primary goal is simple: to generate enough visitor interest that they...

'Tis the Season to Use Marketing Automation

Like most business buzzwords, "marketing automation,” means different things to different ...

Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of the...

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