SAN FRANCISCO BAY AREA, Calif., March. 3, 2022 — Palmer Ad Agency’s “Port of Possibilities” ad campaign for its client, the Port of Stockton, received an Award of Excellence – the highest possible achievement – in the American Association of Port Authorities (AAPA) 2021 Communications Awards competition. The Port of Stockton was one of only three ports to be recognized in the Advertisements category, as opposed to some categories in which six to nine recipients were recognized.
The “Port of Possibilities” campaign also received an Award of Excellence from the AAPA in the 2020 awards competition. And a different Palmer ad campaign earned the Port of Stockton an Award of Distinction in the 2019 awards competition.
“Helping our clients win awards is satisfying, but even more important is delivering results. The Port of Possibilities campaign was incredibly successful based on follow-up surveys of local residents and businesses, with respondents showing extremely high recall for the campaign’s key messages,” said Drew Palmer, Agency Principal of Palmer Ad Agency.
The campaign included eight ads that ran throughout the year in newspapers, magazines, and online news sites targeting California’s Stockton area and San Joaquin County.
In the 2020 Awards, judges commented on the campaign’s performance metrics, visually compelling ad designs and photography, and clear and direct ad copy.
The ads were created to convey the economic and environmental benefits delivered by the Port, which helps make the area a better place to live, work, and play.
About the AAPA
The AAPA represents more than 130 port authorities in the U.S., Canada, the Caribbean and Latin America. The organization’s annual awards program has recognized excellence in port communications since 1966. Entries are judged by an independent panel of communication professionals on a variety of factors.
About Palmer Ad Agency
Palmer Ad Agency provides clients in industries including solar, maritime, construction, finance, healthcare, government, manufacturing, and telecommunications with a full range of traditional and digital marketing services to build their brands and grow their businesses. Palmer is a HubSpot Gold Certified Agency Partner and has won numerous awards for creativity and execution over the years. Agency Principal Drew Palmer founded the company more than 35 years ago and remains active in account management and client services. Palmer Ad Agency is located in the San Francisco Bay Area.
For more information visit www.palmeradagency.com.
Contact: Drew Palmer
Palmer Ad Agency
415-734-1167
drew@palmeradagency.com
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