Palmer Blog

The Harsh Truths as to Why No One is Noticing You on Social Media

Posted by Adam J. Wiggins on Thu, Feb 22, 2018 @ 08:42 AM

Are your social media stats getting you down? Many marketers invest a significant amount of time into social media, so it can be disheartening when it seems like all that time and effort is going to waste.

If this is the predicament you’re in, it may be time to take a sobering look at why no one’s noticing you on social media.

Here are several harsh truths as to why no one’s noticing you on social media, and what to do about it.

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Palmer's Top 5 Favorite 2018 Super Bowl Commercials

Posted by Jenny Buffa on Mon, Feb 12, 2018 @ 09:38 AM

With over 100 million viewers tuning it, the Super Bowl is one of the largest sporting events in the world. It comes as no surprise that earning a highly coveted commercial spot comes with a staggering price tag of $4 million. Super Bowl commercials are a monolithic production with a great deal of pressure riding on them to stand out and make a statement; a cultural phenomenon.This year was no exception- we witnessed top-notch Super Bowl commercials from Tide, Amazon, and Tourism Australia staring celebrities such as Morgan Freeman, David Harbour, Keanu Reeves, and Cardi B. 

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GMB | An Essential Tool to Grow Your Local Business

Posted by Jenny Buffa on Fri, Feb 09, 2018 @ 12:03 PM

Google processes over 5 billion searches every day - that is 40,000 search queries every second. And if you're like most business owners, you've more than likely asked yourself - how can I turn a Google search into new leads? The answer is simple, easy to implement and best of all… free.

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Tags: SEM, search engine marketing

Palmer Ad Agency helps brand Haggin Museum’s Renovation

Posted by Palmer Ad Agency on Fri, Nov 03, 2017 @ 02:30 PM

Haggin Museum hires Palmer Ad Agency to usher in awareness for the museum’s latest renovations in Stockton.

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How to Attract the Coveted Millennials to Your Community Bank

Posted by Adam J. Wiggins on Tue, Oct 31, 2017 @ 03:49 PM

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other generational group, and attracting them to your community bank is vital to your success.

However, a recent FIS study found that 57% of customers of community banks are over 52 years old, while only 18% are millennials. Giant banks, on the other hand have 65% of their customers under the age of 52, including a whopping 42% who are millennials.

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Your Guide To Fine-Tuning A Digital Brand

Posted by Victoria Greene on Tue, Oct 31, 2017 @ 07:46 AM

Whether you’re launching a new business, or seeking to breathe life into a brand that’s lost its momentum, there are a few go-to strategies that can really help to bring your business up to date, and in line with today’s digital marketing strategies.

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How to Attract the Coveted Millennials to Your Credit Union

Posted by Adam J. Wiggins on Tue, Oct 24, 2017 @ 03:54 PM

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other generational group, and attracting them to your credit union is vital to your success.

However, a recent FIS study found that 46% of credit union members are over 52 years old, while 32% are millennials. Giant banks, on the other hand have 65% of their customers under the age of 52, including a whopping 42% who are millennials.

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What Minimalism Can Teach Us About Web Design

Posted by Victoria Greene on Fri, Sep 29, 2017 @ 07:52 AM

Nailing your web design can make a huge difference to your brand’s impact. First impressions count for a lot, especially where buyers are concerned, so it is vital to capture and hold their attention from the moment they land on your website.

There are several key features that can help you achieve this goal. However, implementing these techniques as part of a unique, coherent design can be a challenge.

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Tags: Website Design

How to Measure Campaign ROI

Posted by Drew Palmer on Fri, May 12, 2017 @ 04:06 PM


Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are just a few. For starters, you may be measuring the wrong metrics. The campaign cycle could be too long and complicated. Or analytical tools aren't being used to their full benefit.

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Tags: measuring ROI, ROI, ad campaign ROI, tracking ROI

Put your eBlasts to the test

Posted by Drew Palmer on Fri, May 05, 2017 @ 03:51 PM

Not happy with your eBlast conversion rates? Let A/B tests be your guide to finding out what's working and not working.

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Tags: email marketing, solar email marketing strategy, a/b testing