Palmer Blog

Content generation 101 for solar companies

Posted by Drew Palmer on Fri, Mar 24, 2017 @ 04:00 PM

Solar firms looking to create a stellar inbound marketing strategy are faced with the classic glass half full, glass half empty scenario. Starting with the good news: there's no shortage of great solar content to choose from. The bad part: there's no shortage of great solar content to choose from. This influx of content can be overwhelming, noisy and unfocused. Solar firms need to resist the urge to try and leverage it all.

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Tags: solar, solar marketing tips, solar content creation

How to Keep Up with Content Creation for the Solar Industry

Posted by Drew Palmer on Mon, Oct 17, 2016 @ 04:40 PM

Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a classic good news/bad news situation. The good news? There's no shortage of great solar content to choose from. The bad news? Well...there's no shortage of great solar content to choose from. This firehose of content can be overwhelming, and solar firms need to resist the urge to try and leverage it all. It's simply impossible.

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Tags: solar, solar marketing tips, solar content creation

How to Keep Up with Content Creation for the Solar Industry

Posted by Drew Palmer on Tue, Apr 07, 2015 @ 08:30 AM

Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a classic good news/bad news situation. The good news? There's no shortage of great solar content to choose from. The bad news? Well...there's no shortage of great solar content to choose from. This firehose of content can be overwhelming, and solar firms need to resist the urge to try and leverage it all. It's simply impossible.

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Tags: solar, solar marketing tips, solar content creation

Creating Solar Infographics

Posted by Drew Palmer on Wed, Feb 04, 2015 @ 09:15 AM

There are many excuses for not creating solar infographics. Some excuses are more legitimate than others.

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Tags: solar, solar content creation, solar infographics, solar content creation tips