Palmer Blog

How to Measure Campaign ROI

Put your eBlasts to the test

Lead Nurturing for Beginners

Competitive content analysis for residential solar companies

Content generation 101 for solar companies

5 tips for creating eBlasts that get results

Tips for Off-Season PPC Solar Campaigns

Lead Scoring Explained

How to become an in demand employer with LinkedIn

The Perfect Blend of Outbound & Inbound Marketing for Your Solar Company

5 Solar Website Design Tips to Drive Leads

AdWords Campaigns for Solar Companies

'Tis the Season to Use Marketing Automation

Vintage Holiday Advertising

How to build a successful marketing campaign for solar companies

Converting eBlast Recipients into Leads

The Power of Infographic Marketing

How to create landing pages that drive leads for solar companies

How to Keep Up with Content Creation for the Solar Industry

Solar Lead Generation Tactics for 2016

LinkedIn for Solar Lead Generation: Leveraging Your Personal Profile

Palmer Ad Agency and FCCU Take the Gold at the Marketing Association of Credit Unions Awards

Branding Questionnaire

Instagram Marketing: Tips to Organically Grow Followers

What Are Psychographics?

3 Technologies We Loved At InterSolar North America

5 Reasons Why Inbound Marketing Is A Perfect Fit For B2B Solar

10 Solar Marketing Strategies to Boost Sales

Palmer Ad Agency and Financial Center Credit Union Make it Happen

Tips for Writing Compelling Blog Titles

Palmer in Action: Financial Center Credit Union

Maximize your Facebook Ads: How Often Should You Revamp?

Is Your Health Plan Social Media Doing Its Job?

Hashtag Marketing: How to Leverage Trending Topics

How To Create Statistics For Your Infographic Marketing Efforts

Marketing Automation 101: Setting Up Lead Scoring and Workflows

10 Financial Marketing Blogs We Love

Email Marketing: The #1 Reason Your Emails Aren’t Getting Opened.

Health Plan of San Joaquin: A Palmer Case Study

Season-Specific Financial Services Marketing: Tax Day

Three Reasons your Content and Design Teams are Failing (And What You Can Do About It)

How to Integrate Video Marketing into Your Strategy

How to Keep Up with Content Creation for the Solar Industry

Blog Hosting Tools. i.e. Hubspot, Wordpress, Weebly, etc.

Holiday Marketing Trends: The Easter Edition

How to Increase Your Health Plans Brand Awareness

Facebook Marketing: How Often Should You Revamp Your Ads?

Four Important SEO Updates

Creating an SEO Strategy for Health Plans

What Makes San Francisco an Advertising Mecca?

Ensuring Your Solar Ad Agency Tracks ROI

Spring Clean Your Inbound Marketing Tactics

Hiring an Inbound Agency (The Financial Services Edition)

Combining Inbound and Outbound Marketing in Your Advertising Strategy

Promote Your Health Plan With Pinterest Marketing

Going Green in Your Digital Marketing

How a San Francisco Advertising Agency Leverages Local Marketing

How To Implement an Effective Process for Proofing Content

Financial Email Marketing: How Often Should You Send Out eBlasts?

LinkedIn for Solar Lead Generation: Leveraging Your Personal Profile

Blogging and Social Media: What Networks Are The Most Effective?

When to Outsource Your Solar Advertising

Three Reasons to Work for an Advertising Agency in San Francisco

Blogging for Health Plans: Six Tips to Boost Reader Engagement

Social Media Marketing: Unlocking the Power of Google Alerts

How to Generate Leads for Solar

Instagram Marketing: Tips to Organically Grow Followers

Eye-Catching Headlines for Financial Marketing

Social Media Marketing: How to Start Social Media from Scratch

Health Plan Marketing: Which Outbound Techniques Still Work?

Email Marketing: How to A/B Test Your eBlasts

The Power of Infographic Marketing

Valentine's Day Holiday Marketing: Hallmark Through the Years

Financial Lead Nurturing: Knowing When to Say Goodbye

Generate Leads Using Social Media for Solar

Networking for Marketers

Creating Solar Infographics

Five Ways to Increase Your Landing Page Conversion Rate

How to Write a Financial Press Release

Increase Your Health Plan Conversion Rates

AdWords Marketing: Think Like a Google Search Power User

Google Adwords for Solar: Setting Up a Campaign

Building Your Health Plan Inbound Marketing Strategy

How to Pick Your California Advertising Agency

Spice Up Your Financial Content

How to Write a Blog Editorial Calendar

How to Track Ad Campaign ROI

The Evolution of the Buyer's Journey (1900-2015)

Content Marketing: Refreshing Old Material to Drive Engagement

What to Look For in a Financial Advertising Agency

How to Track Your Solar Advertising Campaigns

How to Design an Effective Inbound Funnel

How to A/B Test for Landing Page Optimization

How You’re Losing Qualified Financial Leads

Best Platforms for Solar Social Media Marketing

Optimize Your Marketing Spend with Retargeting

Tracking ROI for Solar Marketing

Professional and Personal Goal Setting for 2015

Email Marketing: Converting eBlast Recipients into Leads

Rules for Social Media for Health Plans

Vintage Holiday Advertising

Solar Lead Generation Tactics for 2015

A Beginner’s Guide to Video Marketing

Generating Leads for Financial Institutions Using Inbound Marketing

The 5 Best Tools to Grow Your Inbound Marketing

Blogging for Health Plans

Marketing Automation for the Holiday Season

Ten Best Business Blogging Widgets

Twitter Marketing: How to Organically Grow Your Following

Financial Content Offers for the Holiday Season

Solar Marketing Tips for Off-Season PPC

The Importance of Providing Continued Education for Employees

Outbound Advertising for Solar: What Techniques Still Work?

Working with an Agency to Create a Streamlined Approval Process

10 Signs You Should Invest in a Financial Inbound Agency

The Importance of Goal Setting with Your Inbound Agency

How to Engage in LinkedIn Communities for Financial Advisors

The Ultimate Cheat Sheet for Solar Inbound Marketing

7 Life Hacks to Maintain a Good Work Life Balance

10 Things Your Competitors Can Teach You About Financial Marketing

How to Fix a Broken Inbound Marketing Strategy

The Importance of Up-to-Date Solar List Segmentation

7 Ways to be a Hashtag Marketing Expert

Tips for Marketing in Big Cities

Creating A Healthy Balance of Outbound and Inbound Marketing

Really Bad Inbound Marketing Advice for Financial Services

The Importance of SEO for Solar Lead Generation

Marketing Trends for 2015 (And a Look Back at 2014)

Social Media Marketing: How Much is Too Much?

How to Create a Financial Referral Program

How to Utilize Your Solar Videos Through Paid Video Marketing

Best Practices of Landing Page Forms

Sales Time-Sucks for Solar (And How to Stop Them)

Is Google+ Marketing Still Useful For Your Social Media Strategy?

How to Drive Financial Client Retention

Website Updates for When a Full Redesign Isn't an Option

Financial Inbound Marketing Across The Buyer's Journey

Facebook for Solar Social Media Marketing

Blogging by Lunchtime: How to Start a Blog From Scratch

How to Use Financial Testimonials to Promote Your Firm

10 Steps to Getting the Most Out of Your Marketing Agency

How Solar Blogging Generates Brand Awareness

Marketing Design: Embedding Custom Graphics in Social and Blogging Strategies

How Does Google+ Marketing Affect SEO?

What's Eroding Your Team's CRM Productivity?

Etiquette Rules for Social Media for Financial Services

It's Monday...Here's How to Maximize Your Marketing Productivity

11 Twitter Marketing Mistakes Made by Solar Firms

Effective Sales Tactics for That Important Client Meeting

How to Create Effective Financial CTAs

What Solar Collateral Should You Include In Your Close-Out Binder?

Integrating Memes for Social Media

How to Create Solar Buyer Personas

Six Signs it May Be Time to Pay for Social Media Advertising

What are the Secrets to Successful Financial Blogging?

Twitter Marketing: How Does Its Platform Change Effect Your Business Page?

Keyword Selection for Financial Marketing

What Does Your Solar Branding Say About Your Company?

Twitter Marketing Turns Followers into Customers

Financial Email Marketing: How to Create a Drip System

Is Your Sales Team Struggling?

Creating Solar Style Guides

Drive Marketing Optimization By Cutting These Unnecessary Items

Five Ways for Increasing eBlast CTRs

Best Practices in Pinterest Marketing

Unify Your Solar Marketing Messages

LinkedIn for Financial Brands: Lead Generation

Making the Most Out of Marketing Conferences

The Business Case for Twitter Retargeting

Social Media Agency Roles and Responsibilities

Best Practices in Online Event Marketing

Best Practices in Online Event Marketing

Let Your Busy Season Inform Your Off-Season Solar Marketing Efforts

What Factors Influence Your Page's Google Ranking?

Is It Time for a Financial Branding Refresh?

Creating a Process for Nurturing Inbound Leads

Ten Great Conference Promotional Items

Looking Back on Your Summer Marketing Efforts

Creating an Effective Solar Email Marketing Schedule

Do's and Don'ts of Facebook for Business

Five Marketing Apps You Should Be Using

Keep Your Social Media Marketing Fresh

Marketing to College Grads for Financial Firms

Get a Head Start on Your Off-Season Solar Marketing Strategy

The (Not-So-Secret) Secret for Creating Content for SEO

Facebook Advertising for Automotive Dealerships

The Importance of Marketing Campaign Design Consistency

Nine Awesome Basic Blog Widgets

Transitioning Towards Financial Institution Inbound Marketing

Best Practices in Instagram Marketing

Facebook Mistakes To Avoid

The Importance of an Effective Solar Call to Action

How to Increase Daily Twitter Engagement

5 Awesome Free Graphic Design Tools

More Than Yelp: Broadening Your Dealership Reputation Efforts

Optimize Your Lead Nurturing Workflows

Keeping Up with Emerging Marketing Trends

How to Create a Comprehensive Inbound B2C Marketing Plan

Roll Out a Summer Financial Marketing Campaign

Best Practices in Flyer Design

Why Solar Inbound Marketing Makes Sense For Your Firm

How to Spark Social Media Engagement

Social Media Marketing Trends: Incorporating Global Events Into Your Strategy

Marketing Automation Can Keep Your Strategy On Track This Summer

Facebook Advertising for Auto Dealers

Designs That Convert Visitors

How to Write a Blog Editorial Calendar – and Why!

Social Media Rules for Financial Advisors

10 Things to Cut From Your Modern Marketing Strategy

Leverage "Big Market" Trends for Your Solar Marketing Strategy

Measuring Social Media ROI

Current Customers are Key to Your World of Mouth Marketing Efforts

Modern Automotive Marketing Techniques

Using Social Media for Your Festival or Event

Optimize Your Email Marketing with Improved Deliverability

Choosing the Right Language For Your Financial Blog

Effective Landing Page Design

Best Practices for Your Pinterest Page

Video Into Your Solar Marketing Strategy: What you need to know

How to Pick Social Media Platforms for Your Business

Dealership Public Relations 101: The Auto Press Release

How to Succeed at Social Selling

Is Facebook Still Relevant?

Social Media for Financial Firms: Ensuring Compliant Real-Time Engagement

Five Ways HubSpot Can Boost Your Marketing Efforts

10 Reasons Why Your Facebook Ads are Underperforming

Five Solar Website Design Tips to Help Generate Leads

Eight Apps to Boost Your Inbound Marketing Efforts

Eight Automotive Website Design Tips

How to Create Segmented Email Marketing Lists

Q&A with our Social Media Intern

The Lowdown on LinkedIn's New Showcase Pages

Six Signs You Need to Hire an Inbound Marketing Agency

Financial Brands that Get Social Media Right

Outsourcing Automotive Marketing Activities

Embrace the Power of Creative Marketing

Customize Your Solar Landing Page Content

Optimize Your Marketing Proofing Process

Write an Effective Solar Press Release

Create CTAs that Convert

Sourcing Images on a Budget

What You Need to Know About Facebook's Insights Update

Design Shortcuts for Marketers

Reach "Top of the Funnel" Customers With Financial Content Offers

Boost Marketing and Sales Cooperation

The Importance of Customized Landing Pages

Photos Drive Your Auto Facebook Strategy

The Power of Website Testimonials

What Makes a Good Infographic?

Solar Branding Questionnaire

Grow Your Dealership's Facebook Fan Base

How to Run a Social Media Contest

Handling Client Confidentiality on Social Media

Online Advertising Options to Raise Brand Awareness

Streamline Your Marketing With an Integrated Solution

Five Ways to Do Real-Time Social Media Engagement

How Your Social Media Strategy Impacts SEO

Staying Active on Google+ Communities and LinkedIn Groups

10 "Must-Haves" for Your Financial eBlast

Helpful Hashtags for Auto Dealerships

The Evolution of Marketing - and What it Means for You

Brainstorming Ideas for Creating eBooks

AdWords Campaigns for Solar Companies

Stay on Top of your Marketing Trends

Using LinkedIn to Become an Employer of Choice

Marketing Your Big Dealership Events Across Online Channels

Working With Your Agency to Meet Compliance Regulations

How to Get Your Solar Blogging Strategy On Track

The Importance of Analyzing Your Competition

How to Effectively Communicate with Your Marketing Agency

Top 3 Posts for Dealership Social Media Pages

How to Build a Memorable Instagram Presence

How to Generate Leads Using Pinterest

What Should Your Solar Advertising Package Include?

3 Things to Look for in an Automotive Marketing Agency

11 Tips for Good Email Marketing

The Importance of Claiming Your Bank Branch's Yelp Page

How to Successfully Newsjack Content

The Right Way to Ask for Solar Reviews

How to Make Employees Brand Advocates

14 Lead Generation Tips for Valentine's Day

How a Blog Enhances Your Social Media Strategy

The Importance of Social Media Retargeting

4 Steps to Promote Your Dealership Event via Facebook

What the Updated Facebook News Feed Means For Your Business

The Right Way to Create a Solar Advertising Campaign

How to Revamp Your Financial Website

How to Increase Engagement on Your Social Pages

3 Solar Referral Campaigns That Work Wonders

How to Succeed at Social Media Automation

What Content Should You Include on Your LinkedIn Profile

How to Choose Your Social Media Platforms

How to Write an Awesome Facebook Post

What Your Mobile App Should (and Shouldn’t) Include

Don’t Create a Solar Landing Page without Knowing This

7 Things Every Successful Auto Email Campaign Possess

Six Ways to Optimize Your Twitter Account

Using Mobile Banking Apps to Reach the Millennial Demographic

5 Tips to Optimize Your LinkedIn Company Page

Setting SMART Goals for Your 2014 Marketing Strategy

5 Facebook Posts for Automotive Dealers

Get the Best Marketing Agency for Your Solar Company

6 Steps for Creating Compelling Content

The Power of Notifications for your Financial Mobile App

Keep Your New Year's Resolution - Track Your Marketing Efforts

5 New Year's Marketing Resolutions for 2014

What to Track in Your End-of-Year Marketing Analysis

Holiday Cheat Sheet: Five 2014 Marketing Trends You Need to Know

Four Ways to Keep Your Holiday Marketing Efforts On Track

The Business Value of Social Media for Your Employees

The Importance of Effective Solar Content Creation

Guidelines for Successful Social Engagement

How You Can Harness the Power of Yelp for Your Dealership

Buyer Personas Drive Sales

6 Reasons Why Banks Need a Financial Mobile App

5 Companies Who Spice Up Social For the Holidays

Using Pinterest's New "Place Pins" for Local Marketing

3 Festive Holiday Car Ads to Learn From

6 Steps to Developing a Trusted Financial Brand

17 Innovations We As Marketers are Thankful For

How to Effectively Use Google Plus for Solar

13 Companies Excelling at Holiday Marketing

How to Legally Source Images

5 Off-Season Solar Marketing Strategies

Facebook Launches Call-to-Action Mobile Ads

Start a Business Blog in 5 Steps

7 Tips for Producing Effective Automotive Retargeting Ads

6 Reasons for Sales to Use Social Media

How to Analyze Your Web Site Design

How to Measure Your Solar Direct Mail Campaign

6 B2B Companies That Use Pinterest Effectively

9 Ways to Start Your Holiday Marketing

Agencies Who Handle Branding & Advertising

How "Branding as a Lifestyle" Can Help Grow Your Business

10 of the Scariest Things We've Seen on Social Media

Tips for Writing Compelling Blog Titles

The Key to a Successful Solar Campaign

When To Do A Social Media Promotion

Automotive Marketing: Segment Your Email List

6 Tips for Conquering Content Writer's Block

4 Steps to Developing a Memorable Brand (Infographic)

How to Maximize Your Press Release Reach

Benefits of Social Media Endorsements for Auto Dealers

Things that Matter for SEO (and Those That Don't)

Five Tactics for Aligning Your Sales Team with Your Ad Agency

DON'T Just Delete Negative Comments Online

3 Marketing Ideas That Leverage Solar Industry Benefits

Social Media Marketing Check-List for Special Events

How to Respond to Yelp Comments That Hurt Your Brand

3 Ways Local Auto Businesses Can Utilize Big Brand Marketing

Six Ways to Delight Your Followers (Warning: May Include Baked Goods)

Why Aligning Sales and Marketing is Critical

How to Reap Remarketing Benefits with Google

How To Lose a Social Media Follower in 10 Days

How to Use Hashtags on Social Media

10 Ways to Get More Personal

Why Branding Must Precede a Social Media Strategy

The Advantages of LinkedIn for Solar Companies

Social Media for Your CEO

Why Marketing Automation Isn’t Enough

The Advantages of Interactive Banner Ads

Raising Brand Awareness on Twitter

The Future of Marketing

How to Measure ROI of Solar Marketing

What Makes Successful Instagram Marketing?

How Pinterest Rich Pins Could Help Your Business

The Benefits of Using Facebook for Your Dealership

7 Important Inbound Marketing Blogs

How to Improve Your Solar Website SEO

Make More Effective Email Marketing Campaigns

How to Boost LinkedIn Lead Generation

Automotive Email Marketing

Inbound Marketing Alternatives to Print Media

Building Brand Awareness Radio Campaigns

Vine vs. Instagram for Marketing

Content Creation Tips for the Solar Industry

Social Media Success

Marketing An Event with Social Media

Psychographics Can Improve Your Marketing

Reasons to Use Print Advertisements

Closed Loop Analytics Can Improve Your Automotive Marketing

7 Tips for Creating Blog Content

How Social Media Affects SEO

4 Tips for Capitalizing on the Booming Solar Market

The 80/20 Rule Applied to Important Aspects of Marketing

Brand Awareness for Auto Dealerships

B2B Social Media Marketing- How to Choose the Right Platform

How to Create an Awesome Financial Blog

How to Create a Strong Solar Brand

How to Create an Effective Keyword Strategy

How to Improve SEO for Your Dealership

The Best Times to Post on Social Media

Hiring an Inbound Marketing Agency

Brand Awareness Campaigns in a Modern Marketing World

5 Reasons to use Google+

Increase Your Brand Exposure- Not Your Budget

The Perfect Blend of Outbound & Inbound Marketing for Your Solar Company

The Importance of Measuring Facebook Engagement

Why Direct Mail for the Auto Industry is Still Effective

Adding Video to your Marketing Efforts

Quick Solar Marketing Tip: Infographics

Measuring Your Dealership's Email Marketing

Marketing Tactics for the Medical Equipment Industry

The Importance of Closed Loop Analytics

Automotive Advertising Lessons from Volkswagen

The Inbound Marketing Solar Sales Funnel

Evaluating Qualified Leads

The Key to Successful Automotive Marketing

Cold calling?

Blog Topics for the Solar Industry

Measuring Social Media

Social Media Advertising

How to Use Twitter to Promote Your Dealership

Best Blogging Practices

How to Use LinkedIn as Part of Your Marketing Strategy

Track and Measure Your Solar Social Media Marketing Campaign

Using Pinterest for your Auto Dealership's Social Media Marketing

Components of an Effective Marketing Strategy

Create Buyer Personas for Your Financial Institution's Marketing

Create a Unique Landing Page for Your Solar Company

When To Use Google AdWords

The Best Ways to Market Your Fair or Festival

Use Social Media as Part of Your Solar Marketing Strategy

6 Lead Generation Tactics for the Auto Industry

14 Lead Generation Tactics for Your Financial Institution

Advertise Your Inbound Marketing

Palmer in Action: The Everett AquaSox

5 Social Media Platforms Your Dealership Should Be Using

Treating Search Engines Like Your Significant Other

Palmer Signs New Solar Client

How we apply the Palmer Process to your Financial Institution

How to Get Personal with Email Marketing

Billboard Advertising for the Automotive Industry

7 Lead Generation Tips

E-mail Marketing for your Financial Institution

Combining Inbound and Outbound Marketing: 4 ways It Can Work

Why SEO for your Car Dealership is Essential

4 B2B Social Media Marketing Tips

Palmer in Action: The Asparagus Festival

Direct Mail: A Strong Marketing Tactic for Financial Institutions

Marketing Projections for 2013

Pinterest for your Solar Company's Social Media

Keys to Re-Branding Your Auto Manufacturer

Is Freemium Marketing Right for Your Business?

Social Media Can Save $$ for Financial Institutions & Their Customers

The Most Cost Effective Marketing Techniques for Dealerships

How to Integrate Social Media with Content Marketing

Banking Bliss with Social Media and Customer Service

Five Ways to Find Leads on Twitter: for Automotive Dealers

Four Ways to Leverage Social Media

Q&A with Justin Krum, A Solar Power Brainiac

Were ads better in the 1960s?

Using Twitter Effectively

Facebook's Challenge - Making Money in Mobile World -

Newspaper Advertising- Succeeding or Depleting in a Digital World?

Keep E-mail Marketing Personal

Time to Face the new Facebook

To Coupon or Not

Breaking into Social Media

Confessions of a Channel Changer

YouTube? You Bet!

Where's the social media bandwagon?

Facing up to the New Facebook

Don't be a Twit! Best Twitter Marketing Practices

Business E-mail Makeovers

B2B Marketing Tactics

Social Media as a Marketing Channel

Social Media Flops

Social Media Trends

Planning a Social Media Budget

Honing up on Digital Marketing

Do Google Adwords really work?

Do you really still need a website?

More Alphabet Soup

Old Fashioned Advertising

Email Marketing Success

Pay per click?

Making Money

Social Media Trends for Small Business

Small Business Acting Big

Content is King

Marketing to Boomers

Mistakes Can Happen

Mobile Marketing

What’s New on Facebook?

Welcome to 2012

Make Public Relations Part of Your Plan

Social Media & Marketing: A New Year is Here!

Get Your Website Ready for 2012!

Social Media Trends to Look for in 2012

Hold That Event, Virtually!

Come out Swinging

2012 Is Almost Here

What’s The Difference?

Social Media Tools

Is Social Media Wonderful?

Advanced Facebook Strategies

Palmer Advertising is Looking to Hire!

Forget the "Help Wanted" Ads

Marketing is Spelled with a "P"

Goodbye Sunday Papers?

Using Google Adwords, or Not

Blogging Rights

Social Media Beckons

Palmer talks Advertising with the Central Valley Business Journal

Using Blogs

The Facebook vs. Google Saga Continues

Are You On Facebook?

How Tweet It Is

New Social Media Battle In Play

Time to Rethink Your Advertising

What Makes A Good Marketing Plan

How To Be A Great Advertiser

Time To Break Some Rules

Go Goo-Goo For Gaga!

Don't Even Think About It!

Ad Frequency

How do you grow your email list?

Mistakes New Advertisers Make

Are you getting what you paid for?

Mobile Marketing- join the Revolution!

How do I best utilize my ad agency?

How do you develop an advertising budget?

With advances in marketing, are businesses still using direct mail?

Should I be doing radio or television broadcast advertising?

How can I use email marketing to turn "lookers" into customers?

I'm not dating, so why bother with social media?

What's with all this branding stuff?

It's not about you

It's Advertising, not Accounting

When did advertising get so hard?

Verizon wants you to "Rule The Air"...which means what exactly?

There's gold in dem dar hills!

Maybe Prince is right

What if British Petroleum was your client?

Singing the same old song

Learning to love the spaces in between

To figure out marketing, go find a salesperson

The Tao of Technology Marketing

Brewing a Fluid Brand

Paul the Tire Guy

Ready, shoot, aim?

Is it integrated marketing, or parallel marketing?

Out with the old! And in with the old!

Has your brand impressed today?