Palmer Blog

The Perfect Blend of Outbound & Inbound Marketing for Your Solar Company

Posted by Drew Palmer on Fri, Feb 03, 2017 @ 12:03 PM

Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketing plan that includes SEO, social media and blogging.

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Tags: outbound marketing, solar, inbound marketing

AdWords Campaigns for Solar Companies

Posted by Drew Palmer on Fri, Dec 09, 2016 @ 03:59 PM

For an uninitiated solar company, setting up an AdWords campaign can seem slightly daunting. Once you master the basics, you'll find it's not so difficult after all. For today's purposes, we'll briefly look at the main components of setting up and effectively managing a solar AdWords campaign.

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Tags: solar, inbound marketing, Adwords

How to Integrate Video Marketing into Your Strategy

Posted by Drew Palmer on Thu, Apr 09, 2015 @ 09:00 AM

After a resisting the siren song of video marketing for years, your team is finally ready to take the plunge. Congratulations. Like many small businesses, you're intrigued by the inherent value of video marketing. You know that creating a video can be a relatively painless experience. And thanks to platforms like Google Adword for video, you're confident in your ability to measure your return on investment. All's that's left—beyond actually making the video—is the important task of integrating video marketing with your overall marketing strategy. Here's how to do it.

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Tags: inbound marketing, video marketing, video marketing strategy

Spring Clean Your Inbound Marketing Tactics

Posted by Drew Palmer on Mon, Mar 23, 2015 @ 09:48 AM

Spring is here, and that means spring cleaning, which gave us an idea. While you're emptying out the basement and hauling trash to the curb, why not spring clean your inbound marketing tactics? Better yet, we'll even make it easy for you. Here's a list of which inbound marketing tactics to revisit and how to make them shiny and as good as new.

Revisit Your Buyer Personas. Your buyer personas are the foundation of your inbound marketing strategy, so dust them off and take a closer look. What's changed? How is the improving economy affecting certain demographics? Which social media networks are becoming more popular with these demographics? What are your personas' biggest obstacles to conversion? 

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Tags: inbound marketing

Combining Inbound and Outbound Marketing in Your Advertising Strategy

Posted by Drew Palmer on Wed, Mar 18, 2015 @ 09:29 AM

To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many principles of outbound marketing—print television advertisements, billboards, and yes, even the dreaded cold call—can still prove valuable to certain business functions and industries.

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Tags: outbound marketing, marketing strategy, inbound marketing, combining inbound and outbound marketing

How to Design an Effective Inbound Funnel

Posted by Drew Palmer on Fri, Jan 09, 2015 @ 10:16 AM

We greet you today with good news. Designing an inbound marketing funnel, in and of itself, isn't entirely difficult. As we'll soon see, the model is readily available and can be easily adopted. The trick isn't designing it as much as feeding it with consistent and compelling content and tools for conversion that align to each stage of the funnel. But don't worry; we'll talk about that part as well.

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Tags: inbound marketing, inbound funnel, inbound funnel tips, inbound marketing funnel design, inbound marketing funnel

The 5 Best Tools to Grow Your Inbound Marketing

Posted by Drew Palmer on Wed, Dec 17, 2014 @ 09:30 AM

Students of inbound marketing understand the importance of creating a pipeline of compelling content that delights customers and moves leads through the purchasing funnel. Reality, however, can be a little more complicated.

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Tags: best practices inbound marketing, inbound marketing, inbound marketing strategy, inbound marketing tools

Blogging for Health Plans

Posted by Drew Palmer on Tue, Dec 16, 2014 @ 09:30 AM

With the roll out of the Affordable Care Act, many businesses have rolled out health plan blogs directed towards prospects, customers, and employees. We happen to think this is a good idea. For starters, while implementation of the ACA has stabilized since its disastrous roll out, individuals remain confused, overwhelmed, or simply ignorant about its implications. Furthermore, the Open Enrollment period for 2015 coverage is November 15, 2014 to February 15, 2015, meaning that as you read this, most policyholders now find themselves scrambling to either renew their plan or find a cheaper alternative.

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Tags: inbound marketing, blogging, marketing for health plans, blogging for health plans, inbound marketing for health plans, health plans

The Importance of Goal Setting with Your Inbound Agency

Posted by Drew Palmer on Fri, Nov 28, 2014 @ 09:07 AM

Goals are critical to any element of marketing, but goal setting is doubly important when viewed through the lens of inbound marketing. The reason is simple. The promise of inbound marketing threatens to eclipse many of the tried-and-true outbound marketing tactics that teams have employed for decades. It's a game-changer, especially when you hand over the marketing reigns to an someone else. Therefore, we'd like to further explore the importance of goal setting with your inbound agency.

 

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Tags: best practices inbound marketing, inbound marketing, inbound marketing strategy, inbound marketing agency

How to Fix a Broken Inbound Marketing Strategy

Posted by Drew Palmer on Wed, Nov 19, 2014 @ 10:04 AM

Inbound marketing is re-writing the rules of how businesses promote their brand, generate leads, and retain customers. But is this exciting new phenomenon passing your team by? Are things just not clicking? Are you just not seeing the return on your investment? If so, it may be time to repair your broken inbound marketing strategy. Here's how to do it.

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Tags: best practices inbound marketing, inbound marketing, marketing plan, inbound marketing strategy