For an uninitiated solar company, setting up an AdWords campaign can seem slightly daunting. Once you master the basics, you'll find it's not so difficult after all. For today's purposes, we'll briefly look at the main components of setting up and effectively managing a solar AdWords campaign.
After a resisting the siren song of video marketing for years, your team is finally ready to take the plunge. Congratulations. Like many small businesses, you're intrigued by the inherent value of video marketing. You know that creating a video can be a relatively painless experience. And thanks to platforms like Google Adword for video, you're confident in your ability to measure your return on investment. All's that's left—beyond actually making the video—is the important task of integrating video marketing with your overall marketing strategy. Here's how to do it.Read More
Revisit Your Buyer Personas. Your buyer personas are the foundation of your inbound marketing strategy, so dust them off and take a closer look. What's changed? How is the improving economy affecting certain demographics? Which social media networks are becoming more popular with these demographics? What are your personas' biggest obstacles to conversion?Read More
Tags: inbound marketing
To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many principles of outbound marketing—print television advertisements, billboards, and yes, even the dreaded cold call—can still prove valuable to certain business functions and industries.Read More
We greet you today with good news. Designing an inbound marketing funnel, in and of itself, isn't entirely difficult. As we'll soon see, the model is readily available and can be easily adopted. The trick isn't designing it as much as feeding it with consistent and compelling content and tools for conversion that align to each stage of the funnel. But don't worry; we'll talk about that part as well.Read More
Students of inbound marketing understand the importance of creating a pipeline of compelling content that delights customers and moves leads through the purchasing funnel. Reality, however, can be a little more complicated.Read More
With the roll out of the Affordable Care Act, many businesses have rolled out health plan blogs directed towards prospects, customers, and employees. We happen to think this is a good idea. For starters, while implementation of the ACA has stabilized since its disastrous roll out, individuals remain confused, overwhelmed, or simply ignorant about its implications. Furthermore, the Open Enrollment period for 2015 coverage is November 15, 2014 to February 15, 2015, meaning that as you read this, most policyholders now find themselves scrambling to either renew their plan or find a cheaper alternative.Read More
Goals are critical to any element of marketing, but goal setting is doubly important when viewed through the lens of inbound marketing. The reason is simple. The promise of inbound marketing threatens to eclipse many of the tried-and-true outbound marketing tactics that teams have employed for decades. It's a game-changer, especially when you hand over the marketing reigns to an someone else. Therefore, we'd like to further explore the importance of goal setting with your inbound agency.
Inbound marketing is re-writing the rules of how businesses promote their brand, generate leads, and retain customers. But is this exciting new phenomenon passing your team by? Are things just not clicking? Are you just not seeing the return on your investment? If so, it may be time to repair your broken inbound marketing strategy. Here's how to do it.Read More