Be honest: even if you love Valentine's Day, do you really need more chocolate or some corny Hallmark greeting card? Probably not. In fact, we'd venture to guess that most of us, if given the choice, would happily take some more qualified leads instead!
Today we'd like to offer you that as a Valentine’s Day present: 14 lead generation tips in honor of the first 14 days of February.
These tips were pulled from an in-depth analysis of Hubspot's 4,000 customers. The study breaks out traffic and lead generation tips across four different inbound marketing factors: Blogging, Web Pages, Landing Pages, and Social Media (Facebook and Twitter).
So without further delay…
Blogging
1. Publish a blog just 16 to 20 times per month; you’ll get 3 times more leads than businesses that didn’t blog.
2. Blog at least 20 times a month. You'll net nearly 4 times more leads than those who didn't blog.
3. Aim to publish 200 total blog articles. Small businesses that reach this milestone get 3.5 times more leads than those with fewer than 30 posts.
Web Pages
4. Create a robust website. Businesses that have 401 to 1,000 web pages have six times more leads than those with 51 to 100.
5. Similarly, both B2B and B2C companies with over 1,000 web pages generated over 8 times more leads than those with only 51 to 100 web pages.
Landing Pages
6. Strive to publish 31 to 40 landing pages. Businesses who did this got 7 times more leads than those with only 1 to 5 landing pages.
7. Aim for over 40 landing pages. Those who did this got 12 times more leads than those with only 1 to 5 landing pages.
Social Media (Twitter)
8. Get more than 300 Twitter followers. Businesses with 301 to 1,000 Twitter followers had over 4 times more leads than those with 1 to 25 followers.
9. Furthermore, B2B and B2C businesses with 301 to 1,000 Twitter followers got over 4 times more leads than those with 1 to 25 fans.
10. While you’re at it, you might as well push for 1,000 followers. Those who exceeded that threshold had 5 times more leads than those with 1 to 25 followers.
11. Similarly, if you're a B2C business, definitely aim for 1,000 followers. Those who did so got 10 times more leads than those with 1 to 25 fans.
Social Media (Facebook)
12. Get at least 500 fans on Facebook. Businesses with 501 to 1,000 Facebook fans had 4 times more leads than those with 1 to 25 fans.
13. Aim for 1,000 Facebook fans. Businesses with over 1,000 Facebook fans had 12 times more leads.
14. If you're a B2C company, the payoff is even greater: B2C business with over 1,000 Facebook fans got 16 times more leads than those with 1 to 25 fans.
The numbers don't lie: companies that consistently blog, create a dynamic web experience, publish multiple landing pages, generate more leads and traffic than those who don't and are active on Facebook and Twitter. It takes some work and while it's not as romantic as getting a dozen white Valentine's day roses, we'd ask you to look at it from another perspective. In a few weeks the roses will have wilted, however, those leads will have blossomed into happy, loyal customers. And that's romantic in its’ own way (kind of).
Craving an additional 16 lead and traffic generating tips? Download the eBook.