You’ve carefully picked out your brand colors, fonts, shapes and more. Maybe you’ve even had a logo designed to spec.
And at first, it’s easy to stand behind your brand. You like the choices you’ve made. You feel the elements you’ve selected accurately reflect your business and the market you’re looking to serve.
But something strange happens. After a while, you begin to feel bored with your...
Read MoreMost businesses make a common mistake of focusing too much on digital marketing strategies at the expense of t...
Whether you’re launching a new business, or seeking to breathe life into a brand that’s lost its momentum, the...
If you think that a brand exercise is an unnecessary effort, think again. That’s because a brand exercise is c...
There was as time not so long ago when most company could generate sufficient brand awareness through a simple...
For most companies, the never-ending battle of raising awareness about your company’s brand is a constant stru...
Sitting down to develop a marketing plan for your company can feel overwhelming. As marketers know, the business only gets more complex as time goes...
Despite the rapid evolution of search engines within the last few years, many solar companies continue with old-school SEO, overlooking that the game...
Palmer Ad Agency continues to earn its reputation as the go-to marketing agency for solar companies around the country. In the past few weeks, we’ve...
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