Let's say you had a flower shop on a busy street and 8 out of 10 pedestrians stopped to check out your store's hours posted on the front door. However, only 2 out of 10 pedestrians actually came inside. That's depressing, right? Well the same compelling math applies to your blog titles. According to Copyblogger's "80/20 Rules of Headlines," 80% of viewers read a blog title, but only 20%...
Read MoreOf all of the reasons to not start a blog, an inability to find an intuitive, free, and simple platform isn't ...
Congratulations, you've created a great blog that exudes industry experience, professionalism, and trust. Now ...
We admit that comparing health plans or reading up on deductibles isn't exactly fun. But that doesn't mean you...
The jury is in. Blogging will continue to be of critical importance for brands in 2015. This, of course, isn't...
Sitting down to develop a marketing plan for your company can feel overwhelming. As marketers know, the business only gets more complex as time goes...
Despite the rapid evolution of search engines within the last few years, many solar companies continue with old-school SEO, overlooking that the game...
Palmer Ad Agency continues to earn its reputation as the go-to marketing agency for solar companies around the country. In the past few weeks, we’ve...
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