What is a Lead Nurturing Workflow and How Can You Benefit?
Summary:
- Lead nurturing delivers targeted, personalized content to guide prospects toward a purchase.
- A workflow is a structured sequence of actions—emails, follow-ups, and content—aligned to buyer behavior.
- A common 5-step workflow includes an introduction email, three gated content deliveries, and a closing email.
- Automation tools like HubSpot streamline execution, personalization, and lead...
