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Our latest articles, all in one place.

HOW TO CREATE A SUCCESSFUL GO-TO-MARKET STRATEGY

10 elements of a successful go-to-market strategy

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How to Create an Inbound & Outbound Marketing Strategy

To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many ...

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Health Plan Marketing: Which Outbound Techniques Still Work?

Loyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" techniques for certai...

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5 Must-Haves of a Successful Automotive Email Campaign

Did you know that 44% of email recipients made a purchase in the last year based on a promotional email? Now i...

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