In today’s digital marketing world, people prefer to do their own research online and only contact a company to learn more after they are fairly ready to buy. That’s why it’s so important for marketers to produce targeted and personalized content that addresses the specific needs and concerns of leads and demonstrates how your company provides a product or service as a solution. This process of...
Outbound and Inbound Considerations for Your Consumer Marketing Strategy
10 elements of a successful go-to-market strategy
To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many ...
Loyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" techniques for certai...
Did you know that 44% of email recipients made a purchase in the last year based on a promotional email? Now i...
As the clean energy sector continues to grow, it faces both tremendous opportunities and intense competition. Businesses in renewable energy—whether...
Are you struggling to build your brand, generate leads and grow your business?
You’re not alone. Many companies struggle to find differentiation in...
Blogging is the core of a solid content marketing strategy and serves as a low-cost, effective inbound tactic to help further your sales, SEO and...
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