Sure, Twitter is constantly in the news. You hear about how some celebrities have zillions of followers – and it’s a new celebrity leading the way every week. But how do you use Twitter effectively - if you’re not a celebrity – and imply want to increase your business?
Well, start with better customer service using Twitter. Your customers can follow you in real time. This is a huge advantage, because it gives you the opportunity to change tactics depending on how your customers react to what you’re saying. And here’s something else – you can actually search on Twitter for conversations that relate to your business – then react to what’s being said. It’s an innovative way to manage your customer service and keep your customers happy.
Use Twitter to communicate more effectively. Use Twitter to talk to people about your goals – and express your core values. Have a “chat” with your followers and let them know what you’re doing. Instead of coming at them as a “business,” come at them on a friendlier level. It’ll make all the difference in the world.
Another great way to use Twitter is to grab our customers’ attention with special offers or events. There are only 140 characters, so use Twitter to have people go to your store or your website to get more info. But don’t just offer a discount; make it into a fun, innovative incentive. Ask customers for feedback on your offer, or have them fill out a questionnaire for additional discounts or offers. You have their attention – use it!
You can also use Twitter to monitor what your competition is doing. Do a search and Twitter will provide links to websites of the competition. This can be local or national, and the information Twitter provides is current. You can even check to see what your competition is doing – and if it’s successful. If it’s working, well, you can use that as a springboard for your own ideas and promotions. If it isn’t working, you’ll know what to avoid.
Most importantly, use Twitter to connect with your local customers – and community. Start talking about local issues that are important to the community, and share information and solutions that you come up with. Support local events, and encourage others via Tweets to support them as well. Twitter is more than a new social media tool; it’s a way to communicate with customers, increase traffic and make your presence known.
Well, start with better customer service using Twitter. Your customers can follow you in real time. This is a huge advantage, because it gives you the opportunity to change tactics depending on how your customers react to what you’re saying. And here’s something else – you can actually search on Twitter for conversations that relate to your business – then react to what’s being said. It’s an innovative way to manage your customer service and keep your customers happy.
Use Twitter to communicate more effectively. Use Twitter to talk to people about your goals – and express your core values. Have a “chat” with your followers and let them know what you’re doing. Instead of coming at them as a “business,” come at them on a friendlier level. It’ll make all the difference in the world.
Another great way to use Twitter is to grab our customers’ attention with special offers or events. There are only 140 characters, so use Twitter to have people go to your store or your website to get more info. But don’t just offer a discount; make it into a fun, innovative incentive. Ask customers for feedback on your offer, or have them fill out a questionnaire for additional discounts or offers. You have their attention – use it!
You can also use Twitter to monitor what your competition is doing. Do a search and Twitter will provide links to websites of the competition. This can be local or national, and the information Twitter provides is current. You can even check to see what your competition is doing – and if it’s successful. If it’s working, well, you can use that as a springboard for your own ideas and promotions. If it isn’t working, you’ll know what to avoid.
Most importantly, use Twitter to connect with your local customers – and community. Start talking about local issues that are important to the community, and share information and solutions that you come up with. Support local events, and encourage others via Tweets to support them as well. Twitter is more than a new social media tool; it’s a way to communicate with customers, increase traffic and make your presence known.
