For most companies, the never-ending battle of raising awareness about your company’s brand is a constant struggle.
How do you raise brand awareness without spending a fortune? What works? What doesn’t?
Unfortunately, there is no set formula, because it’s different for every client.
First and foremost, of course, becoming comfortable and established with your brand is essential. You want your brand to represent the true core value of your company. If you think you may need to reevaluate whether or not your brand is working to the best of its ability in terms of representing your company, we can help.
Just click the link below to download our Brand Audit guide.
Once you have a solidified brand, you will know exactly who you are looking to target. This is key. Knowing your audience and where they can be reached is essential before starting any brand awareness campaign.
Depending on where your audience is, a combined inbound and outbound marketing strategy that utilizes the appropriate tactics and channels for reaching your target market is recommended.
At Palmer we generally combine several or all of the following tactics:
Social Media Advertising
Negotiating Added Value
There are many different ways to raise brand awareness for your company. Like any marketing strategy, make sure you set obtainable goals and know your target market.
From there, determine your budget. Once you’ve determined your budget and know where your target market is hanging out you’ll be good to set up your brand awareness campaign and begin your marketing efforts!
Updated: May 29, 2018