In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with patients, grow their practice or plan, and establish trust. Whether you're looking to increase patient volume or stand out as a leader in health and wellness, partnering with the right healthcare marketing agency is critical. But how do you choose the best fit?
This guide explores what to look for in a digital healthcare marketing agency and how to leverage a team’s expertise to take your practice to the next level.
Why do healthcare providers need specialized marketing agencies?
The healthcare industry is unique, requiring an in-depth understanding of patient needs, compliance regulations, and market trends. A top healthcare marketing agency brings specialized expertise in creating tailored campaigns, managing patient acquisition, and leveraging innovative strategies. It knows how to deliver results while adhering to strict advertising guidelines. For example, an award-winning hospital marketing team understands how to create effective campaigns that resonate with diverse patient demographics while maintaining HIPAA compliance.
Key traits to look for in a healthcare marketing partner
Here are five qualities to identify when assessing healthcare marketing agencies.
- Industry expertise
Choose an agency with proven experience and a deep knowledge base of the healthcare market. These firms will have a good understanding of your main audience’s needs and be able to help you reach and engage with them. Agencies familiar with inbound and outbound marketing for healthcare and health insurance providers can help you design and implement targeted and successful campaigns without you having to spend a lot of time educating them about your market. - Creative and strategic thinking
A great partner will have innovative ideas around how to enhance engagement and offer service in a rapidly shifting landscape. Look for agencies that can provide thoughtful messaging in terms of graphics, text and out-of-the-box ideas. For example, Palmer came up with a clever campaign blending digital and traditional media to convey that ending COVID-19 was up to all of us. - Specialized services
An ideal healthcare marketing agency should also provide a strategic approach and a variety of services to offer the most effective marketing rather than selling by the limited services they offer. This can include everything from brand awareness to lead generation, messaging, social media management, graphic design, SEO and more. - Proven track record
Check for healthcare case studies that showcase the work a company has done in terms of addressing a challenge and providing a solution that met a goal. Testimonials from healthcare clients can also speak volumes about the agency’s ability to deliver successful results. - Data-driven decision making
The best digital marketing services providers rely on analytics to optimize performance and provide results. Not only will they provide proven strategies to drive engagement but also share actionable insights to deliver measurable ROI.
Questions to ask a potential healthcare marketing agency
Before committing to a healthcare advertising company or medical practice marketing company, ask the following:
- What experience do you have with healthcare companies?
- Can you provide examples of successful campaigns?
- How do you stay updated on healthcare marketing trends?
The answers to these inquiries will help provide more information you can use to make your decision on whether or not the agency has the expertise you desire and aligns with your needs.
Be aware of red flags to avoid
At the same time, healthcare providers should be cautious of agencies that lack specific healthcare experience or primarily work in unrelated industries. Another warning sign can be using one-size-fits-all strategies instead of custom medical marketing solutions or overpromising without showing data to back up their claims.
Results of working with the right healthcare marketing agency
A great healthcare marketing partner will help your practice thrive by meeting your goals, whether it’s increasing patient volume, enhancing patient engagement, boosting your online presence or achieving other targets that help grow your business. The right team becomes an extension of your practice, helping you achieve sustainable growth.
With nearly four decades of experience, including specialized work in healthcare, Palmer can help medical practitioners and insurance providers achieve their marketing and advertising goals. From reaching prospects to building trust to improving patient outcomes, our team of experts will implement the best strategies to take your business to the next level. Here are some examples:
- We helped California’s Health Plan of San Joaquin educate members about children’s oral health.
- Here’s how we provided organic and paid digital social media services to California’s Health Plan of San Mateo to increase likes and followers on Facebook and Instagram.
“We have greatly enjoyed working with the Palmer Ad Agency on launching our social media presence,” said David Hurst, Vice President of External Affairs at Health Plan of San Joaquin. “Health Plan of San Joaquin needed to have a presence on social media to connect with our members and future members. We had been following Palmer’s inbound marketing tactics as well as their social media accounts and determined that they had a high level of expertise in the online arena. They were definitely the agency to lead us into the social space.”
-David Hurst, Vice President of External Affairs, Health Plan of San Joaquin
Discover how Palmer’s specialized healthcare marketing agency can transform your business too. Contact us today to learn more.
