Twitter has been in existence since 2006, during which time it has attracted almost 500 million registered users and generated almost 340 million tweets daily. 
This enormous share of the market makes it an ideal platform for brand enhancement campaigns, but it can be challenging to formulate a marketing message that catches the public’s interest. Including Twitter in your inbound marketing mix can be the catalyst for dynamic new growth in your company.
Like most social media platforms, Twitter is an application that rewards creativity, engagement, and humor, but unlike other sites, you must convey those qualities in tweets of 140 characters or less.
If you are interested in raising brand awareness on Twitter, you should consider the following:
- Promotions: Twitter is an ideal program for interaction with your target consumers. By offering a valuable prize or promotion to followers who tweet back to your promotional hashtag, you can inspire a huge surge in participation on Twitter. Needless to say, the more followers who join you on Twitter, the more likely your brand is reaching more of the market. With the right prize or competition, you can utilize your customer base to produce compelling tweets or images that can serve as inspiration for your marketing campaign.
- Be creative: A few years ago, Jeep offered their latest model to the Twitter follower who could decipher 12 clues in images posted by the company. This intriguing competition inspired thousands of people to search online and through the countryside for the hidden vehicle. This type of marketing campaign is ideal for Twitter, which is known for producing information in short, bite-sized portions.
- Engage: Twitter is designed to mimic the conversational tone of a face-to-face talk. The short tweets invite witty responses from followers and serve as a jumping-off point for discussion rather than a one-way monologue. Twitter followers respond positively to those users who can inspire intrigue, humor or excitement through a very limited medium. More importantly, users who respond with these human qualities to the tweets of others are likely to attract more followers and communicate their marketing message to a larger audience.
- Retain customers: Raising brand awareness on Twitter and retaining current customers may not seem like a logical pairing, but there is considerable overlap. Customers who have experienced your product and have positive reviews should be encouraged to tweet their satisfaction using encouragement or even promotional contests. On the flip side, if a customer has been less than happy with your product, you can use Twitter to delve into what the problem was, suggest possible solutions, or offer a new product. Those kinds of interactions, which start off negative and end positively, can breed enormous good will and buzz.
For many marketing professionals, limiting your “market speak” to 140 characters feels confining or, worse, a complete waste of time. If you can look past the limitations, however, you will see how powerful raising brand awareness on Twitter can be.
Interested in seeing just how powerful Twitter can be for your brand? Download our lead generation eBook with statistics from over 4,000 businesses:
