--- title: Tips for Off-Season PPC Solar Campaigns description: How to drive solar leads during off-peak seasons with PPC. image: https://blog.palmeradagency.com/hubfs/Photovoltaik-Tracker-Hittisau-03.jpg --- [![Palmer Ad Agency ](https://blog.palmeradagency.com/hubfs/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20White%20Logo%20163x40.svg)](https://www.palmeradagency.com) [![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069) [![Palmer Ad Agency ](https://blog.palmeradagency.com/hubfs/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20White%20Logo%20163x40.svg)](https://www.palmeradagency.com/) [![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069) ![Blog-Banner](https://blog.palmeradagency.com/hs-fs/hubfs/Blog-Banner.webp?width=1950&name=Blog-Banner.webp "Blog-Banner") Our Blog Our latest articles, all in one place. Content Topics ** [Marketing Strategy](https://blog.palmeradagency.com/topic/marketing-strategy) [Lead Nurturing](https://blog.palmeradagency.com/topic/lead-nurturing) [Social Media Marketing](https://blog.palmeradagency.com/topic/social-media-marketing) [Content Marketing](https://blog.palmeradagency.com/topic/content-marketing) [Brand Awareness](https://blog.palmeradagency.com/topic/brand-awareness) [Inbound Marketing](https://blog.palmeradagency.com/topic/inbound-marketing) [SEO](https://blog.palmeradagency.com/topic/seo) [Advertising](https://blog.palmeradagency.com/topic/advertising) [Buyers Journey](https://blog.palmeradagency.com/topic/buyers-journey) [Marketing Automation](https://blog.palmeradagency.com/topic/marketing-automation) [Outbound Marketing](https://blog.palmeradagency.com/topic/outbound-marketing) [Blogging](https://blog.palmeradagency.com/topic/blogging) [Marketing ROI](https://blog.palmeradagency.com/topic/marketing-roi) [Web Design & Development](https://blog.palmeradagency.com/topic/web-design-development) [Content](https://blog.palmeradagency.com/topic/content) [Content Strategy](https://blog.palmeradagency.com/topic/content-strategy) [Marketing](https://blog.palmeradagency.com/topic/marketing) [Marketing Campaigns](https://blog.palmeradagency.com/topic/marketing-campaigns) [Target Audience](https://blog.palmeradagency.com/topic/target-audience) [Ad Campaign](https://blog.palmeradagency.com/topic/ad-campaign) [Buyers Persona](https://blog.palmeradagency.com/topic/buyers-persona) [Conversions](https://blog.palmeradagency.com/topic/conversions) [ROI](https://blog.palmeradagency.com/topic/roi) [SEO Strategy](https://blog.palmeradagency.com/topic/seo-strategy) [Ads](https://blog.palmeradagency.com/topic/ads) [Blog Strategy](https://blog.palmeradagency.com/topic/blog-strategy) [Consideration Stage](https://blog.palmeradagency.com/topic/consideration-stage) [Content Marketing Strategy](https://blog.palmeradagency.com/topic/content-marketing-strategy) [Creative Development](https://blog.palmeradagency.com/topic/creative-development) [Decision Stage](https://blog.palmeradagency.com/topic/decision-stage) [Digital Marketing](https://blog.palmeradagency.com/topic/digital-marketing) [Email Marketing](https://blog.palmeradagency.com/topic/email-marketing) [Email Strategy](https://blog.palmeradagency.com/topic/email-strategy) [Facebook Advertising](https://blog.palmeradagency.com/topic/facebook-advertising) [Generate Leads](https://blog.palmeradagency.com/topic/generate-leads) [Ideal Buyer](https://blog.palmeradagency.com/topic/ideal-buyer) [Lead Generation](https://blog.palmeradagency.com/topic/lead-generation) [Marketing Content](https://blog.palmeradagency.com/topic/marketing-content) [Marketing Data](https://blog.palmeradagency.com/topic/marketing-data) [Marketing Plan](https://blog.palmeradagency.com/topic/marketing-plan) [Marketing Review](https://blog.palmeradagency.com/topic/marketing-review) [Measuring Campaigns](https://blog.palmeradagency.com/topic/measuring-campaigns) [Mid-Year Marketing Review](https://blog.palmeradagency.com/topic/mid-year-marketing-review) [Nurture Leads](https://blog.palmeradagency.com/topic/nurture-leads) [Public Relations](https://blog.palmeradagency.com/topic/public-relations) [Sales and Marketing](https://blog.palmeradagency.com/topic/sales-and-marketing) [Thought Leadership](https://blog.palmeradagency.com/topic/thought-leadership) [AB Testing](https://blog.palmeradagency.com/topic/ab-testing) [AI marketing strategies](https://blog.palmeradagency.com/topic/ai-marketing-strategies) [Advertising trends 2026](https://blog.palmeradagency.com/topic/advertising-trends-2026) [B2B influencer](https://blog.palmeradagency.com/topic/b2b-influencer) [B2B marketing](https://blog.palmeradagency.com/topic/b2b-marketing) [Best healthcare digital marketing agency](https://blog.palmeradagency.com/topic/best-healthcare-digital-marketing-agency) [Brand](https://blog.palmeradagency.com/topic/brand) [Brand Story](https://blog.palmeradagency.com/topic/brand-story) [Brand Strategy](https://blog.palmeradagency.com/topic/brand-strategy) [Choosing a marketing agency for clean energy](https://blog.palmeradagency.com/topic/choosing-a-marketing-agency-for-clean-energy) [Choosing a marketing firm](https://blog.palmeradagency.com/topic/choosing-a-marketing-firm) [Clean energy marketing partner](https://blog.palmeradagency.com/topic/clean-energy-marketing-partner) [Community bank marketing partner](https://blog.palmeradagency.com/topic/community-bank-marketing-partner) [Community financial marketing](https://blog.palmeradagency.com/topic/community-financial-marketing) [Competitor Matrix](https://blog.palmeradagency.com/topic/competitor-matrix) [Consumer Marketing](https://blog.palmeradagency.com/topic/consumer-marketing) [Content Calendar](https://blog.palmeradagency.com/topic/content-calendar) [Credit union marketing](https://blog.palmeradagency.com/topic/credit-union-marketing) [Digital healthcare marketing agency](https://blog.palmeradagency.com/topic/digital-healthcare-marketing-agency) [E-book Content](https://blog.palmeradagency.com/topic/e-book-content) [E-book Design](https://blog.palmeradagency.com/topic/e-book-design) [E-book Marketing](https://blog.palmeradagency.com/topic/e-book-marketing) [E-book Promotion](https://blog.palmeradagency.com/topic/e-book-promotion) [E-books](https://blog.palmeradagency.com/topic/e-books) [Editorial Calendar](https://blog.palmeradagency.com/topic/editorial-calendar) [Healthcare digital marketing experts](https://blog.palmeradagency.com/topic/healthcare-digital-marketing-experts) [Healthcare marketing agency](https://blog.palmeradagency.com/topic/healthcare-marketing-agency) [Increase patient volume](https://blog.palmeradagency.com/topic/increase-patient-volume) [Industrial seo strategy](https://blog.palmeradagency.com/topic/industrial-seo-strategy) [Landing Page](https://blog.palmeradagency.com/topic/landing-page) [Lead Nurturing Workflow](https://blog.palmeradagency.com/topic/lead-nurturing-workflow) [Maritime digital marketing](https://blog.palmeradagency.com/topic/maritime-digital-marketing) [Marketing Automation and AI](https://blog.palmeradagency.com/topic/marketing-automation-and-ai) [Marketing Emails](https://blog.palmeradagency.com/topic/marketing-emails) [Marketing agency for credit unions](https://blog.palmeradagency.com/topic/marketing-agency-for-credit-unions) [Marketing strategies for renewable energy](https://blog.palmeradagency.com/topic/marketing-strategies-for-renewable-energy) [Mobile Optimization](https://blog.palmeradagency.com/topic/mobile-optimization) [Opt-In Emails](https://blog.palmeradagency.com/topic/opt-in-emails) [PPC](https://blog.palmeradagency.com/topic/ppc) [Paid Media](https://blog.palmeradagency.com/topic/paid-media) [Palmer healthcare marketing agency](https://blog.palmeradagency.com/topic/palmer-healthcare-marketing-agency) [Pay-Per-Click](https://blog.palmeradagency.com/topic/pay-per-click) [Port marketing strategy](https://blog.palmeradagency.com/topic/port-marketing-strategy) [Press](https://blog.palmeradagency.com/topic/press) [Renewable energy marketing agency](https://blog.palmeradagency.com/topic/renewable-energy-marketing-agency) [Reputation Management](https://blog.palmeradagency.com/topic/reputation-management) [Residential Solar](https://blog.palmeradagency.com/topic/residential-solar) [SEO Keywords](https://blog.palmeradagency.com/topic/seo-keywords) [SEO Optimization](https://blog.palmeradagency.com/topic/seo-optimization) [SERPs](https://blog.palmeradagency.com/topic/serps) [Search Engine Optimization](https://blog.palmeradagency.com/topic/search-engine-optimization) [Search Engine Results Pages](https://blog.palmeradagency.com/topic/search-engine-results-pages) [Search Engines](https://blog.palmeradagency.com/topic/search-engines) [Social Media](https://blog.palmeradagency.com/topic/social-media) [Social Proof](https://blog.palmeradagency.com/topic/social-proof) [Top healthcare marketing agency](https://blog.palmeradagency.com/topic/top-healthcare-marketing-agency) [User Engagement](https://blog.palmeradagency.com/topic/user-engagement) [Website Conversion](https://blog.palmeradagency.com/topic/website-conversion) [aeo geo agency selection criteria](https://blog.palmeradagency.com/topic/aeo-geo-agency-selection-criteria) [ai search optimization marketing agencies 2026](https://blog.palmeradagency.com/topic/ai-search-optimization-marketing-agencies-2026) [best marketing agency for small business](https://blog.palmeradagency.com/topic/best-marketing-agency-for-small-business) [influencer marketing](https://blog.palmeradagency.com/topic/influencer-marketing) [logistics industry branding agency](https://blog.palmeradagency.com/topic/logistics-industry-branding-agency) [marketing agency checklist](https://blog.palmeradagency.com/topic/marketing-agency-checklist) ** ![Featured Post Image](https://blog.palmeradagency.com/hubfs/Photovoltaik-Tracker-Hittisau-03.jpg) [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.palmeradagency.com%2Fsolar-ppc-tips-for-off-season) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.palmeradagency.com/solar-ppc-tips-for-off-season) [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.palmeradagency.com%2Fsolar-ppc-tips-for-off-season) ## Tips for Off-Season PPC Solar Campaigns **DATE PUBLISHED:** March 10, 2017 March 10, 2017 **Category:** [Marketing Strategy](https://blog.palmeradagency.com/topic/marketing-strategy)   In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain and windy weather, and our neighbors to the Northeast are bracing themselves for record snowfall this weekend. It's safe to say that purchasing solar panels isn't top of mind for most people during the winter months or when the weather isn't particularly sunny but; that doesn't mean you can't or shouldn't be driving leads during these off-season periods.  Google AdWords is a great way to keep your brand in front of customers during the off-season for instance. Businesses can control their costs and only pay when viewers click the ad (aka Pay Per Click or PCC). The ad can drive traffic to your site or landing pages for off-season promotions. And by using Google's keyword and demographic targeting tools, you can be sure you're reaching the right customers. Here are a few useful solar marketing tips for creating your off-season PPC campaigns: **Know and target your audience.** As we just mentioned, AdWords allows you to target your ads to well-defined demographics. So when you create your ad, make sure you know as much as you can about your [solar buyer persona](https://app.hubspot.com/blog-beta/195545/analyze/post/1819508961/performance/views), including gender, location, and age. **Nail the keywords.** The success of your ad depends on your keywords, and Google provides some helpful advice along these lines [here](http://services.google.com/fh/files/blogs/keywords-to-the-wise-checklist.pdf). Make sure you think broadly about the different ways customers could reach you while aligning your keywords with specific business goals.** ** **Use Google's optimization tools.** AdWords provides many tools to help you make the most of your ads. For example, in your AdWords account you can view low search volume keywords. These are the keywords that aren't working, so delete them. **Optimize the text. **Your ad is meaningless unless viewers actually click it. Therefore, make sure the ad highlights what makes your solar firm unique — zero-down financing? Experience in the community? Google also advertises prices, promotions, and exclusives in the text, as viewers use Google search to make decisions. Also make sure the ad includes a keyword. **Include Calls-to-Action. **Your ad should encourage customers to take action. Employ strong words like "call today" or "get a free consultation."  **Match ad to landing page.** Congrats — the viewer clicked on your ad for a free residential solar quote. Now the real fun begins. Make sure the process from click to convert is as friction-less as possible. Take them to an intuitive and easy-to-navigate [landing page.](https://blog.palmeradagency.com/best-practices-landing-page-forms) **Explore non-keyword alternatives.** Take AdWords' Dynamic Search Ads. While standard text ads use keywords to determine when they show up on Google Search, Dynamic Search Ads differ in that they don't use keywords. Instead, Dynamic Search Ads automatically show your ad based on the content of your website. Interested in learning more about PPC? Check out these resources.  - [Google's Best Practices](https://support.google.com/adwords/answer/6154846?utm_source=best_practice&utm_medium=ha&utm_campaign=SKWS_Search_General) - [Money Saving PPC Tips](http://www.wordstream.com/blog/ws/2016/06/28/money-saving-ppc-tips) - [Combining Content Marketing with PPC](http://neilpatel.com/blog/how-to-combine-content-marketing-with-ppc-to-get-results-now/) Ready to launch a PPC campaign, we'd love to [get in touch](mailto:Drew@PalmerAdagency.com) and find out about your goals.    ### Did you like this article? Share it! [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.palmeradagency.com%2Fsolar-ppc-tips-for-off-season) [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.palmeradagency.com%2Fsolar-ppc-tips-for-off-season) [**](https://www.instagram.com/palmeradagency/) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.palmeradagency.com/solar-ppc-tips-for-off-season) ![Featured text](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "Featured text") ### Subscribe to our blog: [How to Choose a Marketing Agency in 2026 | Palmer Ad Agency](https://blog.palmeradagency.com/how-to-choose-a-marketing-agency-in-2026-palmer-ad-agency) ## **AI Summary** This guide explains how businesses must evaluate and choose a marketing agency in the **2026 AI-driven search era**, where consumers rely on... [ Read Details ](https://blog.palmeradagency.com/how-to-choose-a-marketing-agency-in-2026-palmer-ad-agency) [Digital Marketing Strategy That Transformed a Gulf Port](https://blog.palmeradagency.com/strategic-branding-digital-marketing-gulf-port) ###  **AI Summary**   The Louisiana Gateway Port case study illustrates that in the modern maritime industry, physical infrastructure alone is no longer... [ Read Details ](https://blog.palmeradagency.com/strategic-branding-digital-marketing-gulf-port) [How a Residential Solar Company Grew from $4M to $23M](https://blog.palmeradagency.com/residential-solar-company-growth-strategy) Palmer Ad Agency helped a residential solar company grow from $4M to $23M by executing a data-driven go-to-market strategy focused on brand... [ Read Details ](https://blog.palmeradagency.com/residential-solar-company-growth-strategy) [Previous Post](https://blog.palmeradagency.com/lead-scoring-explained) [Next Post](https://blog.palmeradagency.com/5-tips-for-creating-eblasts) [![Group_2390](https://blog.palmeradagency.com/hs-fs/hubfs/Group_2390.png?width=242&height=65&name=Group_2390.png "Group_2390")](https://palmeradagency.com/) - - - - ©2026 All Rights Reserved • Palmer Ad Agency [Privacy Policy](https://www.palmeradagency.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "", "url" : "https://palmeradagency.com//author/palmer-ad-agency" }, "dateModified" : "2019-04-12T20:47:15+0000", "datePublished" : "2017-03-10T17:48:06+0000", "description" : "", "headline" : "", "image" : [ "https://cdn2.hubspot.net/hubfs/195545/Photovoltaik-Tracker-Hittisau-03.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.palmeradagency.com/solar-ppc-tips-for-off-season", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/195545/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20Grey%20Logo%20163x40.svg" }, "name" : "" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : { "@id" : "https://palmeradagency.com/", "@type" : "WebPage", "name" : "Home" }, "position" : 1 }, { "@type" : "ListItem", "item" : { "@id" : "https://blog.palmeradagency.com/blog", "@type" : "WebPage", "name" : "Blog" }, "position" : 2 }, { "@type" : "ListItem", "item" : { "@id" : "https://blog.palmeradagency.com/solar-ppc-tips-for-off-season", "@type" : "WebPage", "name" : "Tips for Off-Season PPC Solar Campaigns" }, "position" : 3 } ] } ```