Creating a social media page for your dealership business is a must. That being said, growing that page into one of the most popular and trusted brands on a specific network requires witty marketing strategies and posts that pique and retain the attention of your target audiences.
If you have only recently created your social media profiles for you auto business and are looking to grow your audience, then you ought to focus on delivering the following types of posts:
Car Brands and Models
A series of text posts might be a good way to describe the car brands and models you sell and talk about their pros and cons. However, text posts tend to look dull and unappealing, especially when juxtaposed with professional and polished images. In fact, a study shows that 93% of the most engaging Facebook posts from a sample of 5000 pages are photos (Socialbakers). That’s why posting car photos is a must for auto dealers.
Tip: When choosing the car images to post, consider the most popular car makes and models in your dealership. If you can, add some important statistics and comments from your customer base. You can also post photos of cars you are showcasing in an upcoming event to create buzz and build anticipation.
Service and Product Lineup
An auto dealership doesn’t simply sell cars; it also offers maintenance and repair services as well as an array of parts and accessories to improve a car’s performance, regardless of the season. Posting the products and services you offer will not only keep your brand in your audience’s mind; it will also help you educate prospective customers about the importance of checkups and how to choose the car parts that will most satisfy their needs.
Tip: Always link to your website and add your contact information to speed up the communication process. Consider linking to your opt-in form to open a new and better communication line with prospective customers.
Happy Customers
“A satisfied customer is the best business strategy of all.” This is a quote from author and business consultant Michael Lebouf that dealerships, and all businesses for that matter, should always remember. Happy customers will do repeat business with your shop and even give you loads of leads and referrals. Recognizing these people through posts on your dealership social media pages will not only make them happier to transact with you again but also encourage those who are hesitating to make a purchase from you.
Tip: Always go the extra mile to get the approval of your customers. Use your social media pages to respond to the most common questions and get feedback for improving your service quality and, consequently, your conversion rate. Don’t forget to ask your customers for a quick picture or a simple comment after every successful transaction as well. These “proofs” and testimonials will come in handy for your different marketing strategies.
Some people think that a dealership social media page is just a platform for showing inventory. However, it’s actually a powerful tool for persuading audiences to drive greater distances to simply purchase a car (Digital Air Strike) and eventually become a loyal customer. Make sure to get and use this powerful tool by creating the ideal auto social media posts we shared with you today.
If you want to learn more about creating strong marketing strategies for your dealership, then download our Auto eBook below.
