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3 Things to Look for in an Automotive Marketing Agency

DATE PUBLISHED: February 25, 2014

Making the decision to hire a marketing agency isn’t easy. However, it’s a step that must be taken for an auto dealer owner if they want to reach greater heights without sacrificingthe time that’sneeded to ensure products’ and services’ quality.

Screen Shot 2014 02 25 at 1.23.35 PMAlthough hiring an automotive marketing agency is generally perceived as beneficial, if you choose the wrong agency, it might lead you to failure instead. If what you are after is success, then you have to look for these three things:

Auto Industry Experience

New auto advertising agencies may have strong creative and marketing teams that can produce innovative materials for you. However, if they lack real experience with dealerships, then the processes of implementing chosen marketing strategies, producing the actual materials, communicating and solving commonly encountered problems, and the like might take longer. This may consequently lead to a longer wait for the same results and require a bigger budget. That’s why it’s a must for you to find an agency that has proven auto industry experience.

Practice What They Preach

There’s a huge difference between a company that promises to do great things for a client and a company that use its own business as an example of what it can do for you. Does your chosen marketing agency maintain anappealing website? Does it rank high for its chosen keywords? Are its social media pages populated by customers and fans who greatly value its advices and constantly interact with their posts? These are just some of the questions you should keep in mind as you analyze whether your potential agency walk the talk—if they can really help improve your, expand your customer base and boost your sales.

Unique Advertising Package

Every business is unique. Even if your chosen automotive marketing agency has worked with numerous dealerships before, it must understand that you will have unique needs and, therefore, require a unique advertising package. 

The advertising package must not just focus on the budget. It must also cover important concerns such as the following:

  • Creating a new or improved brand image for the company.
  • Choosing marketing strategies based on the dealership’s current standing (in terms of website or blog ranking in searches and social media presence).
  • Creating a marketing timeline and choosing communication platforms (for brainstorming, progress reports, etc.)

Choosing an auto marketing agency is like finding the best-tasting pizza in the world. There are too many choices, but you have too little time. That’s why carefully screening them by considering your location and audience as well as remembering the tips we shared with you above is paramount to your dealership’s success.

Looking for more tips for effectively marketing your dealership? Then grab our Auto eBook below.


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