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What Should Your Solar Advertising Package Include?

DATE PUBLISHED: February 27, 2014
 

Choosing a solar advertising package can be quite tricky. You will have to consider cost and the tactics, which will best suit your current objectives and aid your long-term goals. Although many solar companies today opt to get individual marketing plans, it will be most beneficial for you to choose a comprehensive package from the get-go. 

The Importance of a Comprehensive Solar Advertising Package

There are three good reasons to get an advertising package that covers multiple tactics and platforms:

  • You can rapidly grow your online presence andScreen Shot 2014 02 26 at 3.42.40 PM increase brandawareness.
  • You can reach out to more targeted audiences, both online and offline.
  • You can better assess your solar business’ standing in comparison with your rivals, especially those located in your legion. 

4 Things to Look for in a Solar Advertising Package

Many advertising companies offer unique packages for solar businesses today. However, you should specifically choose one that offers the following features:

Landing Pages and Blog

Website landing pages and blogs are the two of the most important online domains your solar business can have. They are where you can provide detailed information regarding your line of products and services to your prospective customers. It’s also where you can present your unique proposition to your leads and capture their contact information for future communication. Furthermore, providing unique content continuously has a huge effect on your search engine rankings. 

Social Media 

Social media has become an integral part of many people’s lives, making social an indispensible solar marketing tool. When choosing a solar advertising package, you ought to make sure that the creation and maintenance of accounts in prominent social media channels such as Facebook, Twitter, YouTube and LinkedIn.

Email Marketing

Although social media is a great platform for interacting with prospective and existing customers, emails tend to create a more personal relationship between the customer and the company. For that very reason, you should consider hiring an agency that produces creative and effective email campaigns.

Direct Mail

Believe it or not, there are people who prefer traditional marketing methods over complex online advertising schemes. For these people who delight in seeing and getting their hands on beautiful printed ads, receiving direct mail from your solar company will be most appreciated. Choosing a company that offers this advertising option will allow you to connect with those otherwise hard-to-reach audiences and further help boost your bottom line.

The solar industry is still a child that’s continuously growing, and so is your business. Make sure you nurture and expose it to the right platforms by choosing the best solar advertising package.

Still unsure of how to pick the perfect advertising agency for your solar company? Then download and learn from our “How to Hire an Inbound Marketing Agency” eBook below.

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