Emails are one of the easiest ways to stay connected with customers, but what you might not know is that emails must have more than just compelling content for it to boost your auto business traffic, leads, and sales. Rather, they must be crafted to suit your recipients’ circumstances perfectly. How do you do that? By segmenting your automotive email marketing lists. 
Top 5 Reasons for Email Segmenting
Segmenting your automotive email marketing lists provides several benefits. Aside from improving your results, it allows you to do the following:
- Provide Better Content
Different customers have different needs and preferences. Some might be searching for the latest Ford model while others might be on the lookout for classic Volkswagen cars. When you segment your email lists, you will be able to offer information and promotions that your receivers will truly appreciate. What’s great about this is it also increases your emails’ chances of being shared, which in turn will result in your auto business getting more traffic and leads. - Avoid the Spam Folder
Since you are able to provide relevant content, it will reduce the risks of your email being sent to the spam folder. This will help you in getting your prospective customers’ full trust and improve your reputation among email providers. - Pinpoint Sales Cycle Location
Some of your email subscribers will be very new to your auto business. On the contrary, others might already be looking to buy a car from you, while some may already be customers. It’s very important that you know where they are exactly in the sales cycle, so you can better plan your marketing strategy and offer appropriate follow-up content and promotions. - Do Split Testing
As I have earlier mentioned, different people have different needs. That’s why it can be difficult to create the perfect email to suit all your subscribers’ specific needs. This is also the reason why creating variations of a single email is useful. In order to know which variation most of your customers respond to, doing split testing is necessary. This is done by creating two or more email segments (based on how many email variations you made and which of your subscribers you intend the email to be sent to) and sending them an email variation. You can then track the results later via your email marketing tool. - Track Results Easily
By segmenting your automotive email marketing lists, you can track results faster and easier. You can evaluate the type of content that really appeals to your audience, what discounts they love, which areas or countries you get most traffic and sales from, and a whole lot more.
Segmenting your automotive email marketing lists requires a bit of research. This is done to ensure you will get the best results out of them. Here are some things to consider when segmenting your automotive email lists:
- How you want to segment your subscribers. Do you want to segment them by location, age, or product preference?
- Purchase history. What types of products do your subscribers favor? Is there a specific brand, color, or price range they like?
- Interaction level. How frequent does a subscriber open your email and click your links?
Segmenting your auto email marketing lists is one of the best ways to develop a deep and lasting bond with your customers. So what are you waiting for? Start segmenting your email lists, and start capturing those alluring dollars!
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