Every year at this time people make lists of what they’re going to accomplish or change in the coming year. It used to be that the top vote getter was losing weight, followed by living a healthier lifestyle.
Today, there’s a different New Year’s resolution: improve the performance of your website. And since the New Year is upon us, we might as well look at ways to do just that.
The key to a successful website is of course getting conversions. While landing pages are good for getting conversions they’re also very effective tools for search engine optimization (SEO). Here’s why: since your landing page should be filled with detailed information about your product or service, that information is also filled with the keywords that search engines love to wrap their digital algorithms around. And the higher up you rank in search engines, the better!
Another key is delivering a clear, concise message. Most web visitors are impatient, so you have to communicate your message as quickly and accurately as possible. You can do this by keeping your message simple. Use small blocks of text; and the less copy you use, the better. And if you really want to use an effective way to deliver your message, consider adding video to your website. Whatever you create could also be posted to YouTube, increasing the mileage you get out of your production. It’s also not as expensive to produce a video as you might think!
Here’s another key strategy: keep visitors coming back. How? Give them a good reason to return! I know, it’s not an easy thing to do, but if you give your web visitors some good reasons to come back, they will. How about some good “how to” advice about your specific industry; white papers and articles on how to use new technology? They all work! And they bring people back over and over again.
One strategy that comes as no surprise is getting down to business with social media. I’m not talking about sticking some LinkedIn, Twitter or Facebook icons on your website. Surprisingly, most visitors don’t click on them. The real trick is to integrate social media by having really engaging content on your website! For example, provide a very informative article, and watch people start spreading it using their own social media platforms. All of a sudden those visitors become your marketing department – and there’s nothing smarter than that.
Last but certainly not least, be sure to measure what you’re doing. Track your results – know what traffic you’re getting and where it’s coming from. Know your conversion rate and how much time visitors are spending on your site. Learn what they were reading before they clicked off – and maybe change the content. The more you know about your visitors, the more you can tweak, change and alter what you’re doing to bring them back and get more conversions. Now that’s how you improve the performance of your website!
Today, there’s a different New Year’s resolution: improve the performance of your website. And since the New Year is upon us, we might as well look at ways to do just that.
The key to a successful website is of course getting conversions. While landing pages are good for getting conversions they’re also very effective tools for search engine optimization (SEO). Here’s why: since your landing page should be filled with detailed information about your product or service, that information is also filled with the keywords that search engines love to wrap their digital algorithms around. And the higher up you rank in search engines, the better!
Another key is delivering a clear, concise message. Most web visitors are impatient, so you have to communicate your message as quickly and accurately as possible. You can do this by keeping your message simple. Use small blocks of text; and the less copy you use, the better. And if you really want to use an effective way to deliver your message, consider adding video to your website. Whatever you create could also be posted to YouTube, increasing the mileage you get out of your production. It’s also not as expensive to produce a video as you might think!
Here’s another key strategy: keep visitors coming back. How? Give them a good reason to return! I know, it’s not an easy thing to do, but if you give your web visitors some good reasons to come back, they will. How about some good “how to” advice about your specific industry; white papers and articles on how to use new technology? They all work! And they bring people back over and over again.
One strategy that comes as no surprise is getting down to business with social media. I’m not talking about sticking some LinkedIn, Twitter or Facebook icons on your website. Surprisingly, most visitors don’t click on them. The real trick is to integrate social media by having really engaging content on your website! For example, provide a very informative article, and watch people start spreading it using their own social media platforms. All of a sudden those visitors become your marketing department – and there’s nothing smarter than that.
Last but certainly not least, be sure to measure what you’re doing. Track your results – know what traffic you’re getting and where it’s coming from. Know your conversion rate and how much time visitors are spending on your site. Learn what they were reading before they clicked off – and maybe change the content. The more you know about your visitors, the more you can tweak, change and alter what you’re doing to bring them back and get more conversions. Now that’s how you improve the performance of your website!
