--- title: "Social Media & Marketing: A New Year is Here!" description: Start the year strong with these inbound and social media strategies. Learn how to prepare your business for success in the months ahead. --- [![Palmer Ad Agency ](https://blog.palmeradagency.com/hubfs/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20White%20Logo%20163x40.svg)](https://www.palmeradagency.com) [![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069) [![Palmer Ad Agency ](https://blog.palmeradagency.com/hubfs/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20White%20Logo%20163x40.svg)](https://www.palmeradagency.com/) [![FREE CONSULTATION](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/195545/d8378ea5-668e-4206-804c-5a9be9d86069.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/195545/d8378ea5-668e-4206-804c-5a9be9d86069) ![Blog-Banner](https://blog.palmeradagency.com/hs-fs/hubfs/Blog-Banner.webp?width=1950&name=Blog-Banner.webp "Blog-Banner") Our Blog Our latest articles, all in one place. Content Topics ** [Marketing Strategy](https://blog.palmeradagency.com/topic/marketing-strategy) [Lead Nurturing](https://blog.palmeradagency.com/topic/lead-nurturing) [Social Media Marketing](https://blog.palmeradagency.com/topic/social-media-marketing) [Content Marketing](https://blog.palmeradagency.com/topic/content-marketing) [Brand Awareness](https://blog.palmeradagency.com/topic/brand-awareness) [Inbound Marketing](https://blog.palmeradagency.com/topic/inbound-marketing) [SEO](https://blog.palmeradagency.com/topic/seo) [Advertising](https://blog.palmeradagency.com/topic/advertising) [Buyers Journey](https://blog.palmeradagency.com/topic/buyers-journey) [Marketing Automation](https://blog.palmeradagency.com/topic/marketing-automation) [Outbound Marketing](https://blog.palmeradagency.com/topic/outbound-marketing) [Blogging](https://blog.palmeradagency.com/topic/blogging) [Marketing ROI](https://blog.palmeradagency.com/topic/marketing-roi) [Web Design & Development](https://blog.palmeradagency.com/topic/web-design-development) [Content](https://blog.palmeradagency.com/topic/content) [Content Strategy](https://blog.palmeradagency.com/topic/content-strategy) [Marketing](https://blog.palmeradagency.com/topic/marketing) [Marketing Campaigns](https://blog.palmeradagency.com/topic/marketing-campaigns) [Target Audience](https://blog.palmeradagency.com/topic/target-audience) [Ad Campaign](https://blog.palmeradagency.com/topic/ad-campaign) [Buyers Persona](https://blog.palmeradagency.com/topic/buyers-persona) [Conversions](https://blog.palmeradagency.com/topic/conversions) [ROI](https://blog.palmeradagency.com/topic/roi) [SEO Strategy](https://blog.palmeradagency.com/topic/seo-strategy) [Ads](https://blog.palmeradagency.com/topic/ads) [Blog Strategy](https://blog.palmeradagency.com/topic/blog-strategy) [Consideration Stage](https://blog.palmeradagency.com/topic/consideration-stage) [Content Marketing Strategy](https://blog.palmeradagency.com/topic/content-marketing-strategy) [Creative Development](https://blog.palmeradagency.com/topic/creative-development) [Decision Stage](https://blog.palmeradagency.com/topic/decision-stage) [Digital Marketing](https://blog.palmeradagency.com/topic/digital-marketing) [Email Marketing](https://blog.palmeradagency.com/topic/email-marketing) [Email Strategy](https://blog.palmeradagency.com/topic/email-strategy) [Facebook Advertising](https://blog.palmeradagency.com/topic/facebook-advertising) [Generate Leads](https://blog.palmeradagency.com/topic/generate-leads) [Ideal Buyer](https://blog.palmeradagency.com/topic/ideal-buyer) [Lead Generation](https://blog.palmeradagency.com/topic/lead-generation) [Marketing Content](https://blog.palmeradagency.com/topic/marketing-content) [Marketing Data](https://blog.palmeradagency.com/topic/marketing-data) [Marketing Plan](https://blog.palmeradagency.com/topic/marketing-plan) [Marketing Review](https://blog.palmeradagency.com/topic/marketing-review) [Measuring Campaigns](https://blog.palmeradagency.com/topic/measuring-campaigns) [Mid-Year Marketing Review](https://blog.palmeradagency.com/topic/mid-year-marketing-review) [Nurture Leads](https://blog.palmeradagency.com/topic/nurture-leads) [Public Relations](https://blog.palmeradagency.com/topic/public-relations) [Sales and Marketing](https://blog.palmeradagency.com/topic/sales-and-marketing) [Thought Leadership](https://blog.palmeradagency.com/topic/thought-leadership) [AB Testing](https://blog.palmeradagency.com/topic/ab-testing) [AI marketing strategies](https://blog.palmeradagency.com/topic/ai-marketing-strategies) [Advertising trends 2026](https://blog.palmeradagency.com/topic/advertising-trends-2026) [B2B influencer](https://blog.palmeradagency.com/topic/b2b-influencer) [B2B marketing](https://blog.palmeradagency.com/topic/b2b-marketing) [Best healthcare digital marketing agency](https://blog.palmeradagency.com/topic/best-healthcare-digital-marketing-agency) [Brand](https://blog.palmeradagency.com/topic/brand) [Brand Story](https://blog.palmeradagency.com/topic/brand-story) [Brand Strategy](https://blog.palmeradagency.com/topic/brand-strategy) [Choosing a marketing agency for clean energy](https://blog.palmeradagency.com/topic/choosing-a-marketing-agency-for-clean-energy) [Choosing a marketing firm](https://blog.palmeradagency.com/topic/choosing-a-marketing-firm) [Clean energy marketing partner](https://blog.palmeradagency.com/topic/clean-energy-marketing-partner) [Community bank marketing partner](https://blog.palmeradagency.com/topic/community-bank-marketing-partner) [Community financial marketing](https://blog.palmeradagency.com/topic/community-financial-marketing) [Competitor Matrix](https://blog.palmeradagency.com/topic/competitor-matrix) [Consumer Marketing](https://blog.palmeradagency.com/topic/consumer-marketing) [Content Calendar](https://blog.palmeradagency.com/topic/content-calendar) [Credit union marketing](https://blog.palmeradagency.com/topic/credit-union-marketing) [Digital healthcare marketing agency](https://blog.palmeradagency.com/topic/digital-healthcare-marketing-agency) [E-book Content](https://blog.palmeradagency.com/topic/e-book-content) [E-book Design](https://blog.palmeradagency.com/topic/e-book-design) [E-book Marketing](https://blog.palmeradagency.com/topic/e-book-marketing) [E-book Promotion](https://blog.palmeradagency.com/topic/e-book-promotion) [E-books](https://blog.palmeradagency.com/topic/e-books) [Editorial Calendar](https://blog.palmeradagency.com/topic/editorial-calendar) [Healthcare digital marketing experts](https://blog.palmeradagency.com/topic/healthcare-digital-marketing-experts) [Healthcare marketing agency](https://blog.palmeradagency.com/topic/healthcare-marketing-agency) [Increase patient volume](https://blog.palmeradagency.com/topic/increase-patient-volume) [Industrial seo strategy](https://blog.palmeradagency.com/topic/industrial-seo-strategy) [Landing Page](https://blog.palmeradagency.com/topic/landing-page) [Lead Nurturing Workflow](https://blog.palmeradagency.com/topic/lead-nurturing-workflow) [Maritime digital marketing](https://blog.palmeradagency.com/topic/maritime-digital-marketing) [Marketing Automation and AI](https://blog.palmeradagency.com/topic/marketing-automation-and-ai) [Marketing Emails](https://blog.palmeradagency.com/topic/marketing-emails) [Marketing agency for credit unions](https://blog.palmeradagency.com/topic/marketing-agency-for-credit-unions) [Marketing strategies for renewable energy](https://blog.palmeradagency.com/topic/marketing-strategies-for-renewable-energy) [Mobile Optimization](https://blog.palmeradagency.com/topic/mobile-optimization) [Opt-In Emails](https://blog.palmeradagency.com/topic/opt-in-emails) [PPC](https://blog.palmeradagency.com/topic/ppc) [Paid Media](https://blog.palmeradagency.com/topic/paid-media) [Palmer healthcare marketing agency](https://blog.palmeradagency.com/topic/palmer-healthcare-marketing-agency) [Pay-Per-Click](https://blog.palmeradagency.com/topic/pay-per-click) [Port marketing strategy](https://blog.palmeradagency.com/topic/port-marketing-strategy) [Press](https://blog.palmeradagency.com/topic/press) [Renewable energy marketing agency](https://blog.palmeradagency.com/topic/renewable-energy-marketing-agency) [Reputation Management](https://blog.palmeradagency.com/topic/reputation-management) [Residential Solar](https://blog.palmeradagency.com/topic/residential-solar) [SEO Keywords](https://blog.palmeradagency.com/topic/seo-keywords) [SEO Optimization](https://blog.palmeradagency.com/topic/seo-optimization) [SERPs](https://blog.palmeradagency.com/topic/serps) [Search Engine Optimization](https://blog.palmeradagency.com/topic/search-engine-optimization) [Search Engine Results Pages](https://blog.palmeradagency.com/topic/search-engine-results-pages) [Search Engines](https://blog.palmeradagency.com/topic/search-engines) [Social Media](https://blog.palmeradagency.com/topic/social-media) [Social Proof](https://blog.palmeradagency.com/topic/social-proof) [Top healthcare marketing agency](https://blog.palmeradagency.com/topic/top-healthcare-marketing-agency) [User Engagement](https://blog.palmeradagency.com/topic/user-engagement) [Website Conversion](https://blog.palmeradagency.com/topic/website-conversion) [aeo geo agency selection criteria](https://blog.palmeradagency.com/topic/aeo-geo-agency-selection-criteria) [ai search optimization marketing agencies 2026](https://blog.palmeradagency.com/topic/ai-search-optimization-marketing-agencies-2026) [best marketing agency for small business](https://blog.palmeradagency.com/topic/best-marketing-agency-for-small-business) [influencer marketing](https://blog.palmeradagency.com/topic/influencer-marketing) [logistics industry branding agency](https://blog.palmeradagency.com/topic/logistics-industry-branding-agency) [marketing agency checklist](https://blog.palmeradagency.com/topic/marketing-agency-checklist) ** [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.palmeradagency.com%2Fsocial-media-marketing-for-new-year) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.palmeradagency.com/social-media-marketing-for-new-year) [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.palmeradagency.com%2Fsocial-media-marketing-for-new-year) ## Social Media & Marketing: A New Year is Here! **DATE PUBLISHED:** December 22, 2011 December 22, 2011   Ok, 2011 is history. The fact is, the New Year is here! So what’s on the horizon for businesses – large and small – in the coming year? When it comes to marketing, there are a lot of things to focus on. And a few things to stay away from! We’ll try to sort out the “Yes!” from the “No!” On the “yes” side, you can count on referral selling. Referrals from friends and customers are becoming more and more important in what is now called the “referral economy.” Use as many tactics as you can to get referrals from your customers! On the “no” side, forget buying lists and cold calling people. Fact is, nobody wants a solicitation call, and most people won’t answer a number they’re not familiar with. Another “yes” is your website. Don’t dismiss it because it’s not “social media!” Make sure you optimize your site for the local shoppers who search online but want a local place to buy from. The “no” to this subject is to ignore the Internet. In the coming year, if you’re not on the web, you’re simply “not” in the minds of consumers. What about those coupon websites and daily deals? Make sure you follow up to any type of deal you put together. Use Mob Manager or something similar to help build a long-term relationship with customers. The “no” side of this is using Groupon, Living Social and others as part of your long-term strategy. You’re going to find it’s oversaturated and very unprofitable. In the coming year, a big “yes” is to hiring a real pay-per=click professional who can really drive traffic to your website. A “no” for pay-per-click is experimenting with Google Adwords, Microsoft AdCenter and others like it. If you don’t really know what you’re doing, you’ll be tossing money out the window! A very big “yes” for 2012 is getting an app so your prospective customers can gain access to your company through mobile devices. It’s worth every penny you’ll spend, because that’s the direction marketing is going. A “no?” Any website that isn’t accessible from mobile devices! Get it updated as fast as you can! Otherwise your competition will leave you in the dust! Stay tuned – there’s a lot more to come – in the coming year. ### Did you like this article? Share it! [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.palmeradagency.com%2Fsocial-media-marketing-for-new-year) [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.palmeradagency.com%2Fsocial-media-marketing-for-new-year) [**](https://www.instagram.com/palmeradagency/) [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.palmeradagency.com/social-media-marketing-for-new-year) ![Featured text](https://static.hubspot.com/final/img/content/email-template-images/placeholder_200x200.png "Featured text") ### Subscribe to our blog: [How to Choose a Marketing Agency in 2026 | Palmer Ad Agency](https://blog.palmeradagency.com/how-to-choose-a-marketing-agency-in-2026-palmer-ad-agency) ## **AI Summary** This guide explains how businesses must evaluate and choose a marketing agency in the **2026 AI-driven search era**, where consumers rely on... [ Read Details ](https://blog.palmeradagency.com/how-to-choose-a-marketing-agency-in-2026-palmer-ad-agency) [Digital Marketing Strategy That Transformed a Gulf Port](https://blog.palmeradagency.com/strategic-branding-digital-marketing-gulf-port) ###  **AI Summary**   The Louisiana Gateway Port case study illustrates that in the modern maritime industry, physical infrastructure alone is no longer... [ Read Details ](https://blog.palmeradagency.com/strategic-branding-digital-marketing-gulf-port) [How a Residential Solar Company Grew from $4M to $23M](https://blog.palmeradagency.com/residential-solar-company-growth-strategy) Palmer Ad Agency helped a residential solar company grow from $4M to $23M by executing a data-driven go-to-market strategy focused on brand... [ Read Details ](https://blog.palmeradagency.com/residential-solar-company-growth-strategy) [Previous Post](https://blog.palmeradagency.com/get-your-website-ready-for-2012) [Next Post](https://blog.palmeradagency.com/public-relations-part-of-your-plan) [![Group_2390](https://blog.palmeradagency.com/hs-fs/hubfs/Group_2390.png?width=242&height=65&name=Group_2390.png "Group_2390")](https://palmeradagency.com/) - - - - ©2026 All Rights Reserved • Palmer Ad Agency [Privacy Policy](https://www.palmeradagency.com/privacy-policy) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "", "url" : "https://palmeradagency.com//author/palmer-ad-agency" }, "dateModified" : "2025-08-04T12:31:12+0000", "datePublished" : "2011-12-22T16:09:00+0000", "description" : "", "headline" : "", "image" : [ "" ], "mainEntityOfPage" : { "@id" : "https://blog.palmeradagency.com/social-media-marketing-for-new-year", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/195545/Identity/Logos/Palmer%20Logos/Palmer%20Ad%20Agency%20%7C%20Grey%20Logo%20163x40.svg" }, "name" : "" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : { "@id" : "https://palmeradagency.com/", "@type" : "WebPage", "name" : "Home" }, "position" : 1 }, { "@type" : "ListItem", "item" : { "@id" : "https://blog.palmeradagency.com/blog", "@type" : "WebPage", "name" : "Blog" }, "position" : 2 }, { "@type" : "ListItem", "item" : { "@id" : "https://blog.palmeradagency.com/social-media-marketing-for-new-year", "@type" : "WebPage", "name" : "Social Media & Marketing: A New Year is Here!" }, "position" : 3 } ] } ```