3 Ways Local Auto Businesses Can Utilize Big Brand Marketing

Unlike the big car brands, local dealers usually have limited promotional funds. That’s one reason why many use social media to reach and connect with their prospective customers.

However, it’s important for us to note that not having millions in advertising money doesn’t equate to marketing failure. Especially when you can so easily take advantage of national brands’ social media for your dealership business!

How Can You Use National Social Media for Your Dealership?

There’s practically a thousand ways you can use content from verified brand social media pages for your own gain. Here are what we think are the easiest and most cost-effective methods:

1. Throwback Thursday and Flashback Friday

These are very hot trends in Facebook that many big brands capitalize on. By posting photos of previous car makes and models, they’re able to share the message that “We have come this far. We’re now offering awesome cars that will make your life better and cooler.”

You can easily use these photos from big brands’ social media for your local dealership. All you have to do is upload or repost the photos (don’t forget the credits!), add trivia about the displayed models, and let your viewers look with awe and nostalgia.

If you have more time and are feeling creative, you can take this a step further by producing “Then and Now” and “Timeline” images where you will list and compare some of the most notable models from a specific car manufacturer.

2. Talk about What’s New

To keep up with the changing demands of the market, national car brands continuously hire new designers, employ new executives, and release new models. While most car enthusiasts are updated when it comes to this sort of news, most common folks aren’t. That’s where you enter the scene.

You can aggregate the news you get from the brands you offer in your dealership and share the information to more people through your different social media pages. It’s simple, easy, and can even help you establish your dealership as a respectable figure in your industry. It’s a pretty nice deal, isn’t it?

3. The Million-Dollar Ads

Everyone knows international brands are more than willing to spend millions of dollars for a single ad, just to make sure they are able to reach and connect with as many prospective buyers as possible. Just look at how many car brands fight over Super Bowl ad slots and you will get a good idea of how tough the competition is.

Fortunately for your local auto business, that gives you a lot of good material to share, analyze, and use for growing your own social media pages and website. You can easily share individual brand videos or stitch them together to create a presentation or comparison video. You can then upload them to YouTube and share them on Facebook and Twitter. You can also embed them on your website and blog for greater reach.

Local dealers new to social media often meet poor results. This is not because they don’t have a plan or goals. Rather, it’s because they don’t take advantage of verified social media brand pages. Don’t make that mistake. Guarantee and further your success by using national social media for your dealership business.