Palmer Blog

How to become an in demand employer with LinkedIn

Posted by Drew Palmer on Fri, Feb 10, 2017 @ 04:16 PM

When we consider using LinkedIn for business purposes, we immediately think networking and lead generation. But there's more to LinkedIn than meets the eye. With LinkedIn business and career pages, you can position your firm as an "employer of choice," that is, the kind of company that everyone wants to work for. We'll show you how to do it.

Every day millions of job-seekers use LinkedIn to find work. Some may simply reach out to as many employers as possible, while others may be more selective. Particularly skilled applicants may only contact employers if the firm's LinkedIn page looks professional, well-written and highly recommended. Who can blame them? The implication, therefore, is clear: a well-managed LinkedIn page can create a pipeline of highly qualified job applicants.

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Tags: company profile, best practices, social media, LinkedIn

Social Media Marketing: Unlocking the Power of Google Alerts

Posted by Drew Palmer on Wed, Feb 25, 2015 @ 09:27 AM

Despite their best efforts to turn Google+ into a viable competitor of Facebook, people rarely associate the Mountain View search giant with the world of social media. That would be a mistake. Google's news aggregation tool, Google Alerts, is a social media marketing dream come true. Within a few seconds, you can create seemingly limitless pipeline of compelling content delivered to your inbox. Your days of searching the Web are over. Now the content comes to you.

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Tags: Social Media Marketing, social media, Google+ marketing, google for social media

Social Media Marketing: How to Start Social Media from Scratch

Posted by Drew Palmer on Wed, Feb 18, 2015 @ 09:02 AM

Facebook recently announced there are 30 million small businesses with active pages, up from 25 million last November. That's pretty impressive. Of course, there are still millions of small businesses who aren't on Facebook — and perhaps you're one of them.

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Tags: Social Media Marketing, social media, social media from scratch

Social Media Marketing: How Much is Too Much?

Posted by Drew Palmer on Thu, Nov 06, 2014 @ 03:58 PM

William Blake once said, "The road of excess leads to the palace of wisdom.” We politely disagree, especially within the context of your firm's social media efforts.

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Tags: Social Media Marketing, Social Media strategy, marketing, social media, social media marketing strategy

11 Twitter Marketing Mistakes Made by Solar Firms

Posted by Drew Palmer on Fri, Oct 03, 2014 @ 01:38 PM

Most solar firms use Twitter to help reach new followers, identify leads, and grow their brand. However, due to all the other marketing-related demands on their plate, many solar firms — just like many non-solar firms — fail to consistently and effectively leverage the network for these critical business purposes. Now, if you look at the title of this post, you'll see we used the word "mistakes." We admit that's a little harsh. Most of the "mistakes" solar brands currently make on Twitter are simply mistakes of omission, where solar brands — just like non-solar brands — neglect the platform in favor of other pressing concerns.

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Tags: Tweeting, twitter retargeting, twitter marketing, solar marketing, solar, social media, Twitter

Integrating Memes for Social Media

Posted by Drew Palmer on Thu, Sep 25, 2014 @ 09:03 AM

While the word "meme" may not ring a bell, odds are you have already seen dozens of them. According to Social Fresh, a meme is a "categorization of a cultural trend or truth, a unit for communicating and collectively sharing cultural ideas through words, symbols and pictures.”

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Tags: Social Media strategy, social media, memes

Six Signs it May Be Time to Pay for Social Media Advertising

Posted by Drew Palmer on Tue, Sep 23, 2014 @ 12:13 PM

Is the social media thrill gone? Are followers ignoring your photos? Are blog posts going unread? Are social media contests not generating the kind of buzz you'd like? Then perhaps it's time to consider paying for social media advertising. 

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Tags: engagement, social media paid advertising, paid advertising, social media

Drive Marketing Optimization By Cutting These Unnecessary Items

Posted by Drew Palmer on Mon, Sep 08, 2014 @ 08:00 AM

It's easy for marketing managers to become overwhelmed by all the buzzwords and trends vying for their attention nowadays. SEO, social media platforms, real-time analytics, paid advertising, mobile advertising — the list goes on. Some of these things should remain critical components of your marketing strategy; others, however, can get tossed in the proverbial trash. 

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Tags: marketing tactics, marketing optimization, social media, SEO, Media Plan, marketing plan

Keep Your Social Media Marketing Fresh

Posted by Drew Palmer on Thu, Aug 07, 2014 @ 10:53 AM

Has your brand lost its social media mojo? Is the thrill gone? Has it become stale, monotonous and, well, boring? If you answered "yes," don't feel bad. Social media, at the end of the day, is just another part — albeit a very important part — of your inbound marketing strategy. And when other pressing matters emerge, your social media marketing strategy gets pushed aside, rarely visited, much less optimized.

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Tags: Social Media Marketing, refresh social media, social media

Facebook Mistakes To Avoid

Posted by Drew Palmer on Wed, Jul 23, 2014 @ 08:55 AM

There are Facebook mistakes and then there are Facebook mistakes. Posting an unflattering photo of yourself singing "Don't Stop Believing" at karaoke on your personal page? Not a good idea, but at the same time, not particularly catastrophic. Spamming dozens of would-be customers from your brand's business account on a daily basis with your recent 2,000 word blog post that wasn't even particularly interesting? Now that's a mistake. It's a mistake because it annoys followers, belies a lack of professionalism, and ultimately alienates the very people you need to engage the most. 

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Tags: social engagement, social media, facebook