<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1628844417177726&amp;ev=PageView&amp;noscript=1">
FREE CONSULTATION
FREE CONSULTATION

Our Blog

Our latest articles, all in one place.

Content Topics
Choosing the Right Marketing Partner for Your Clean Energy Business: Key Tips and Considerations

As the clean energy sector continues to grow, it faces both tremendous opportunities and intense competition. ...

Read Details

Want to Increase Revenue? 4 Steps to Drive Brand Awareness and Leads

Are you struggling to build your brand, generate leads and grow your business?

Read Details

How to Develop a Successful Blog Strategy

Blogging is the core of a solid content marketing strategy and serves as a low-cost, effective inbound tactic ...

Read Details

Tips for Effective E-Book Marketing

Spurred by the advent of tablets and e-readers, e-books have become a popular content marketing tool over the ...

Read Details

Building an Effective Thought Leadership Strategy

Why It's Worth Thinking about Thought Leadership

Read Details

Why you need an SEO strategy in 2024

Today, most blog views, video watches, website visits and product purchases begin with an internet search. Thi...

Read Details

Inbound and outbound consumer marketing

Outbound and Inbound Considerations for Your Consumer Marketing Strategy

Read Details

HOW TO CREATE A SUCCESSFUL GO-TO-MARKET STRATEGY

10 elements of a successful go-to-market strategy

Read Details

How to see if your marketing campaign was effective

Two helpful tips for determining the success of your marketing campaigns

Read Details

Generating Leads Through Brand Differentiation

The importance of brand differentiation in lead generation Take a look at your brand; what makes it unique? St...

Read Details

HOW UNDERSTANDING THE MODERN BUYER’S JOURNEY CAN HELP YOU TURN LEADS INTO SALES

Understanding how prospects move from discovering your product or service to making a purchase is key to succe...

Read Details

9 tips to create an effective content marketing strategy

Businesses in all industries and of all sizes that leverage content marketing can find success in creating and...

Read Details

Introduction to Content Marketing

Understanding Content Marketing and the Importance of Strategy Customers buy from brands they know, like and t...

Read Details

10 Ways to Distinguish Inbound from Outbound Marketing

If you’ve landed on this blog post, chances are you’re looking for clarification on the distinction between in...

Read Details

From Brand to Conversions: How to Build a Marketing Plan in 8 Steps

Sitting down to develop a marketing plan for your company can feel overwhelming. As marketers know, the busine...

Read Details

5 Modern SEO Tips for Solar Installers

Despite the rapid evolution of search engines within the last few years, many solar companies continue with ol...

Read Details

PALMER’S SOLAR PORTFOLIO GROWING BY LEAPS AND BOUNDS

Palmer Ad Agency continues to earn its reputation as the go-to marketing agency for solar companies around the...

Read Details

Pros & Cons of Blockchain Marketing Strategies

Blockchain is one of the most important innovations hitting the world today, and it's having a profound effect...

Read Details

How to Build Pillar Pages to Improve Your Business' SEO

You’ve heard it time and time again: search engine optimization is changing. But keeping up to date with the m...

Read Details

How to Find the Best Inbound Marketing Agency (Even If It Isn't Ours)

While there is still a place for traditional outbound marketing tactics, inbound marketing is the most importa...

Read Details

Artificial Intelligence - A Marketer's Friend or Foe?

For many people, artificial intelligence conjures images from sci-fi movies and post-apocalyptic stories about...

Read Details

What Is A Schema Markup and Why Is It Important For SEO?

In 2011 Google, Bing and Yahoo got together and created schema markup, part of schema.org, which is simply a “...

Read Details

The Buyer’s Journey: A Lead Nurturing Story

Marketing professionals are often talking about the “buyer’s journey,” and this leaves many wondering what thi...

Read Details

6 Steps for Recovering from a Marketing Disaster

You know that awful feeling you get in the pit of your stomach when you screw up in your marketing ad? Yea, I ...

Read Details

Palmer Ad Agency & FCCU Receive 2018 Diamond Awards

FCCU Wins Best Complete Campaign and Point of Sale Display & Retail Merchandising Awards Thanks to the Pal...

Read Details

Why You Should Think of Branding Like a Marriage

You’ve carefully picked out your brand colors, fonts, shapes and more. Maybe you’ve even had a logo designed t...

Read Details

Lead Nurturing Strategies that Actually Work

Determining the right lead generation strategy for your business can take time. But once you figure it out, yo...

Read Details

Is Your Marketing Team Running Out of Time and Resources?

Are you trying to do more than you have time or resources for? Many small- to medium-sized businesses often co...

Read Details

Is Your Marketing Strategy Effective? Here’s Our Secret to Success

Whether you are starting a business, launching a new product, or developing a marketing plan, knowing the basi...

Read Details

7 Reasons A Digital Business Should Still Consider Traditional Marketing

Most businesses make a common mistake of focusing too much on digital marketing strategies at the expense of t...

Read Details

Palmer's Top 5 Favorite 2018 Super Bowl Commercials

With over 100 million viewers tuning it, the Super Bowl is one of the largest sporting events in the world. It...

Read Details

GMB | An Essential Tool to Grow Your Local Busines

Google processes over 5 billion searches every day - that is 40,000 search queries every second. And if you're...

Read Details

How to Attract the Coveted Millennials to Your Community Bank

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other ge...

Read Details

How to Attract Millennial Clients to Your Credit Union

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other ge...

Read Details

What Minimalism Can Teach Us About Web Design

Nailing your web design can make a huge difference to your brand’s impact. First impressions count for a lot, ...

Read Details

How to Measure Campaign ROI

Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are...

Read Details

Put Your Emails to the A/B Test

Not happy with your email conversion rates? Let A/B tests, also known as conversion rate optimization tests, b...

Read Details

Lead Nurturing for Beginners

Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be in...

Read Details

Competitive Content Analysis for Residential Solar Companies

Capturing and then maintaining market share in the residential solar market is a never-ending process. From th...

Read Details

Content Generation 101 for Solar Companies

Solar firms looking to create a stellar inbound marketing strategy are faced with the classic glass half full,...

Read Details

5 Tips for Creating eBlasts That Get Results

When it comes to getting the word out about your business, email is an extremely easy and cost-effective metho...

Read Details

Tips for Off-Season PPC Solar Campaigns

In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain an...

Read Details

Lead Scoring Explained

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

Read Details

Inbound & Outbound Solar Marketing Strategies

Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketi...

Read Details

5 Solar Website Design Tips to Drive Leads

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and conta...

Read Details

'Tis the Season to Use Marketing Automation

Like most business buzzwords, "marketing automation,” means different things to different people. If you're li...

Read Details

Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...

Read Details

How to Build a Successful Solar Marketing Campaign

Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two ...

Read Details

Converting eBlast Recipients into Leads

How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...

Read Details

The Power of Infographic Marketing

Why are infographics powerful? The reason is simple. It allows brands to present interesting data in an effect...

Read Details

How to Create Landing Pages that Capture Solar Leads

The solar industry is poised to become one of the real leaders in the energy sector. While the technology cont...

Read Details

How to Keep Up with Content Creation for the Solar Industry

Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a class...

Read Details

Solar Lead Generation Tactics for 2016

If there's one thing that's on every solar company's 2016 wish list, it's leads — new, plentiful, high-quality...

Read Details

Branding Questionnaire

If you think that a brand exercise is an unnecessary effort, think again. That’s because a brand exercise is c...

Read Details

What Are Psychographics?

“I’ve heard the term 'demographics' used with respect to targeting my potential customers, but now I’m hearing...

Read Details

3 Technologies We Loved at InterSolar North America

We admit it. Most industry conferences can be a little underwhelming. You might have been promised a first loo...

Read Details

5 Reasons Why Inbound Marketing Is a Perfect Fit for B2B Solar

By now it's pretty obvious that the internet has changed the way people make shopping decisions. Whether it's ...

Read Details

10 Solar Marketing Strategies to Boost Sales

If you run a solar company, chances are you’re faced with a lot of competition — from large, well-financed nat...

Read Details

Tips for Writing Compelling Blog Titles

Let's say you had a flower shop on a busy street and 8 out of 10 pedestrians stopped to check out your store's...

Read Details

Palmer in Action: Financial Center Credit Union

At Palmer, we know that if you were to list some of the most exciting things in life, banking probably isn't o...

Read Details

How To Create Statistics For Your Infographic Marketing Efforts

Behind every effective infographic is compelling data that speaks to the concerns of your buyer personas. And ...

Read Details

Marketing Automation 101: Setting Up Lead Scoring and Workflows

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

Read Details

10 Financial Marketing Blogs We Love

So much to read and learn about, so little time! If you're a busy marketer at a bank or credit union, odds are...

Read Details

Email Marketing: The #1 Reason Your Emails Aren’t Getting Opened

What's the #1 reason why your emails aren't getting opened? For an answer we turn to the "dating" app Tinder. ...

Read Details

Season-Specific Financial Services Marketing: Tax Day

We talk quite a bit about holiday marketing here at Palmer, but more often than not, it involves holidays that...

Read Details

Three Reasons Your Content and Design Teams Are Failing

As you can guess from the title of this post, in a moment we'll look at three reasons why your content and des...

Read Details

How to Integrate Video Marketing into Your Strategy

After a resisting the siren song of video marketing for years, your team is finally ready to take the plunge. ...

Read Details

Blog Hosting Tools 101: Hubspot, Wordpress, Weebly, and More

Of all of the reasons to not start a blog, an inability to find an intuitive, free, and simple platform isn't ...

Read Details

Holiday Marketing Trends: The Easter Edition

When someone mentions Easter marketing, what do you think of? We think of those Cadbury Eggs candy commercials...

Read Details

How to Increase Your Health Plans Brand Awareness

There was as time not so long ago when most company could generate sufficient brand awareness through a simple...

Read Details

Four Important SEO Updates

By the time you finished reading this post, Google will (likely) have rolled out new SEO updates that can affe...

Read Details

Creating an SEO Strategy for Health Plans

If you (or your boss, for that matter) has any doubts about the value of search engine optimization (SEO), con...

Read Details

What Makes San Francisco an Advertising Mecca?

We recently stumbled across an article in the New York Times looking at why, despite all their efforts, no oth...

Read Details

Ensuring Your Solar Ad Agency Tracks ROI

If this were a perfect world, every client company that works with a solar ad agency will have established met...

Read Details

Spring Clean Your Inbound Marketing Tactics

Spring is here, and that means spring cleaning, which gave us an idea. While you're emptying out the basement ...

Read Details

Hiring an Inbound Agency (The Financial Services Edition)

Full disclosure. We here at Palmer are an end-to-end digital marketing agency, so not surprisingly, you'll fin...

Read Details

How to Create an Inbound & Outbound Marketing Strategy

To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many ...

Read Details

Going Green in Your Digital Marketing

Tomorrow is St. Patrick's Day and this year we here at Palmer figured that since we'll all be decked out in ou...

Read Details

How To Implement an Effective Process for Proofing Content

When you think of proofing content, you may picture a scene out of the film “All The President's Men,” which l...

Read Details

Financial Email Marketing: How Often Should You Send Out eBlasts?

One of the key challenges of any email marketing effort is navigating that fine line between too little and to...

Read Details

When to Outsource Your Solar Advertising

Outsourcing solar advertising can be a tremendously difficult decision. After all, you're handing off your fir...

Read Details

Three Reasons to Work for an Advertising Agency in San Francisco

As you read this, thousands — no, millions! — of professionals around the world are thinking of how they can l...

Read Details

Blogging for Health Plans: Six Tips to Boost Reader Engagement

We admit that comparing health plans or reading up on deductibles isn't exactly fun. But that doesn't mean you...

Read Details

How to Generate Leads for Solar

Solar marketers looking to generate high-quality leads have a steeper hill to climb than their non-solar count...

Read Details

Eye-Catching Headlines for Financial Marketing

Let's be honest. Financial content isn't exactly the most electrifying stuff in the world. At the same time, i...

Read Details

Health Plan Marketing: Which Outbound Techniques Still Work?

Loyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" techniques for certai...

Read Details

Email Marketing: How to A/B Test Your eBlasts

Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing recently?

Read Details

Valentine's Day Holiday Marketing: Hallmark Through the Years

Read Details

Financial Lead Nurturing: Knowing When to Say Goodbye

"Parting is such sweet sorrow," Shakespeare famously wrote, and nowhere is that sentiment more accurate than w...

Read Details

Networking for Marketers

We marketers are an interesting bunch. We like meeting people, but at the same time, networking can feel like ...

Read Details

Creating Solar Infographics

There are many excuses for not creating solar infographics. Some excuses are more legitimate than others.

Read Details

Five Ways to Increase Your Landing Page Conversion Rate

We're all familiar with the term, "It's an art, not a science."

Read Details

How to Write a Financial Press Release

The financial press release is a lot like the fax machine of the modern marketing world. In a hip, social medi...

Read Details

Increase Your Health Plan Conversion Rates

The rollout of the Affordable Care Act means thousands of Americans will now be shopping online for health ins...

Read Details

AdWords Marketing: Think Like a Google Search Power User

If you're familiar with the art of Googling, you'll know that if you type a specific phrase within quotation m...

Read Details

Google Adwords for Solar: Setting Up a Campaign

There are many valid excuses for not setting up a Google Adwords solar campaign. But the fact that doing so is...

Read Details

Building Your Health Plan Inbound Marketing Strategy

We like to remind certain industries about just how lucky they are when it comes to inbound marketing. That's ...

Read Details

How to Pick Your California Advertising Agency

Let's start off today's post with things that you already know. You know that your firm will likely benefit fr...

Read Details

Spice Up Your Financial Content

Is your financial content a bit, well, stale? Don't blame yourself. It's financial content, after all - not ex...

Read Details

How to Write a Blog Editorial Calendar

The jury is in. Blogging will continue to be of critical importance for brands in 2015. This, of course, isn't...

Read Details

How to Track Ad Campaign ROI

Why can it be difficult to measure the effectiveness of your ad campaign? The reasons vary, but here are just ...

Read Details

The Evolution of the Buyer's Journey (1900-2015)

Today we greet you with yet another fascinating infographic from our friends over at HubSpot. All too often ma...

Read Details

Content Marketing: Refreshing Old Material to Drive Engagement

This morning at the office, we sat down to a nice cup of coffee and some freshly made banana bread. What does ...

Read Details

What to Look For in a Financial Advertising Agency

Marketing managers at financial services firms are a busy and over-worked bunch. This is why the idea of worki...

Read Details

How to Track Your Solar Advertising Campaigns

Solar marketing managers know that not all solar advertising campaigns are the same, especially on social medi...

Read Details

How to Design an Effective Inbound Funnel

We greet you today with good news. Designing an inbound marketing funnel, in and of itself, isn't entirely dif...

Read Details

How to A/B Test for Landing Page Optimization

What's the secret to successful landing page optimization? Test, test, and test some more.

Read Details

How You’re Losing Qualified Financial Leads

What's worse than losing a lead? Losing a qualified lead, of course.

Read Details

Best Platforms for Solar Social Media Marketing

What are the best platforms for solar social media marketing? Well, as with most marketing-related questions, ...

Read Details

Optimize Your Marketing Spend with Retargeting

"Are we spending our marketing dollars wisely?"

Read Details

Tracking ROI for Solar Marketing

As any marketer knows, the longer and more complex a sales process, the more difficult it can be to track ROI....

Read Details

Professional and Personal Goal Setting for 2015

In case you were wondering, yes, we here at Palmer have set some 2015 goals around the office. One colleague, ...

Read Details

Email Marketing: Converting eBlast Recipients into Leads

How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...

Read Details

Rules for Social Media for Health Plans

More consumers are using social media to get health plan information, investigate treatment options, and share...

Read Details

Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...

Read Details

Solar Lead Generation Tactics for 2015

If there's one thing that's on every solar company's 2015 wish list, it's leads — new, plentiful, high-quality...

Read Details

A Beginner’s Guide to Video Marketing

Marketing teams have plenty of excuses for not investing in video marketing: we don't have the time, the in-ho...

Read Details

Generating Leads for Financial Institutions Using Inbound Marketing

The secret to generating leads for financial institutions using inbound marketing isn't much of a secret. In f...

Read Details

The 5 Best Tools to Grow Your Inbound Marketing

Students of inbound marketing understand the importance of creating a pipeline of compelling content that deli...

Read Details

Blogging for Health Plans

With the roll out of the Affordable Care Act, many businesses have rolled out health plan blogs directed towar...

Read Details

Marketing Automation for the Holiday Season

Like most business buzzwords, "marketing automation,” means different things to different people. If you're li...

Read Details

Ten Best Business Blogging Widgets

We've said it before, and we'll say it again. The best blog post in the world is useless if no one reads it. T...

Read Details

Twitter Marketing: How to Organically Grow Your Following

If you're reading this article, you're probably a marketing manager who understands the inherent value of soci...

Read Details

Financial Content Offers for the Holiday Season

The holiday season provides many opportunities for banks to roll out end-of-the year financial content offers,...

Read Details

Solar Marketing Tips for Off-Season PPC

At the time of this writing, were here in San Francisco are receiving some much-needed rain. And while the rai...

Read Details

The Importance of Providing Continued Education for Employees

We take for granted that continued education for employees is good for everyone involved: the company, you the...

Read Details

Outbound Advertising for Solar: What Techniques Still Work?

A recent survey found that when asked what technology would be "very hard to give up," 17 percent of Americans...

Read Details

Working with an Agency to Create a Streamlined Approval Process

When client companies work with marketing agencies they don't hand over the proverbial keys, walk away, and sa...

Read Details

10 Signs You Should Invest in a Financial Inbound Agency

We'll go out on a limb and say that when you were taking your MBA courses, you didn't think that five years la...

Read Details

The Importance of Goal Setting with Your Inbound Agency

Goals are critical to any element of marketing, but goal setting is doubly important when viewed through the l...

Read Details

How to Engage in LinkedIn Communities for Financial Advisors

We all know that LinkedIn is the social network most attuned to the financial services sector. It's filled wit...

Read Details

The Ultimate Cheat Sheet for Solar Inbound Marketing

Your solar inbound marketing strategy contains many tools to generate leads, boost sales, and expand you socia...

Read Details

7 Life Hacks to Maintain a Good Work Life Balance

You can probably tell by the title of this post that we're about to dish some advice on how to maintain a heal...

Read Details

10 Things Your Competitors Can Teach You About Financial Marketing

We can always learn something from our competitors, and banks, of course, are no exception. Sometimes the less...

Read Details

How to Fix a Broken Inbound Marketing Strategy

Inbound marketing is re-writing the rules of how businesses promote their brand, generate leads, and retain cu...

Read Details

The Importance of Up-to-Date Solar List Segmentation

There are three primary reasons why you should keep your solar list segmentation practices up to date. First, ...

Read Details

7 Ways to be a Hashtag Marketing Expert

As clichéd as it may sound, hashtag marketing is both an art and a science. It's an art because the hashtags y...

Read Details

Tips for Marketing in Big Cities

One of the most iconic billboards of San Francisco was courtesy of Yahoo!. You may have seen it, it's faced th...

Read Details

Creating A Healthy Balance of Outbound and Inbound Marketing

Despite what many excited marketing agencies may have you believe, inbound marketing will not do away with tra...

Read Details

Really Bad Inbound Marketing Advice for Financial Services

Here at Palmer we frequently read up on what other marketing firms say about the state of inbound marketing, p...

Read Details

The Importance of SEO for Solar Lead Generation

What do marketing managers at solar firms dream of at night? Perhaps something like the following scenario.

Read Details

Marketing Trends for 2015 (And a Look Back at 2014)

It's always fun to make bold predictions about the future. It's not so fun when, thanks to the Internet, peopl...

Read Details

Social Media Marketing: How Much is Too Much?

William Blake once said, "The road of excess leads to the palace of wisdom.” We politely disagree, especially ...

Read Details

How to Create a Financial Referral Program

Financial referral programs are critical to your firm's short- and long-term bottom line. Unlike other industr...

Read Details

How to Utilize Your Solar Videos Through Paid Video Marketing

Google AdWords for video can be an affordable and highly effective online marketing channel for your solar fir...

Read Details

Best Practices of Landing Page Forms

Congratulations — a lead clicked on a call-to-action and ended up on a landing page form. That's an accomplish...

Read Details

Sales Time-Sucks for Solar (And How to Stop Them)

In a perfect world, your solar reps would spend most of their day selling what is a can't miss-product: afford...

Read Details

Is Google+ Marketing Still Useful For Your Social Media Strategy?

We'll ask it again: is Google+ still useful for your social media strategy?

Read Details

How to Drive Financial Client Retention

United Airlines recently changed the rules of their frequent flier programs. Starting in 2015, fliers will acc...

Read Details

Website Updates for When a Full Redesign Isn't an Option

We recently looked at an insightful Hubspot piece illustrating the things that marketing departments can cut f...

Read Details

Financial Inbound Marketing Across The Buyer's Journey

When it comes to your customer's purchasing journey, no two itineraries are the same. Each individual begins a...

Read Details

Facebook for Solar Social Media Marketing

Facebook remains a viable marketing channel for solar firms for many reasons. First, most solar firms' target ...

Read Details

Blogging by Lunchtime: How to Start a Blog From Scratch

By the time you finish reading this article, you could have set up your own blog from scratch – and posted you...

Read Details

How to Use Financial Testimonials to Promote Your Firm

When it comes to getting most out of your financial testimonials, context is everything. Testimonials by thems...

Read Details

10 Steps To Getting the Most Out of Your Marketing Agency

Like any outsourcing partner, you want to get the most out of your relationship with your marketing agency. Th...

Read Details

How Solar Blogging Generates Brand Awareness

Your solar blog is the "voice" of your brand. It tells the world what your company stands for, how you deliver...

Read Details

6 Creative Ways to Embed Custom Graphics into Your Social Posts

Intelligent placement of custom graphics can boost your blog's readership and expand your social media footpri...

Read Details

How Does Google+ Marketing Affect SEO?

Brands who balk at investing in Google+ do so for a variety of well-intentioned reasons. They feel that Facebo...

Read Details

What's Eroding Your Team's CRM Productivity?

Last Sunday we went over to a friend's house to watch some football. Our friend was in the kitchen preparing h...

Read Details

Etiquette Rules for Social Media for Financial Services

Many of the rules of social media don't really apply to financial services.

Read Details

It's Monday...Here's How to Maximize Your Marketing Productivity

Despite what you may think, Mondays actually aren't the least productive day of the week. Those would be Thurs...

Read Details

11 Twitter Marketing Mistakes Made by Solar Firms

Most solar firms use Twitter to help reach new followers, identify leads, and grow their brand. However, due t...

Read Details

Effective Sales Tactics for That Important Client Meeting

Walk into a book store or browse Amazon and you'll inevitably see hundreds of excitable-sounding books talking...

Read Details

How to Create Effective Financial CTAs

The CTA is an instrumental part in getting leads and customers to act. It is a tool that all companies can emp...

Read Details

What Solar Collateral Should You Include In Your Close-Out Binder?

The most difficult part of the "solar sell" can be the final stage where leads at the bottom of the solar sale...

Read Details

Integrating Memes for Social Media

While the word "meme" may not ring a bell, odds are you have already seen dozens of them. According to Social ...

Read Details

How to Create Solar Buyer Personas

It's no secret that marketing departments should create buyer personas to better market to leads and prospects...

Read Details

6 Signs It's Time to Pay for Social Media Advertising

Is the social media thrill gone? Are followers ignoring your photos? Are blog posts going unread? Are social m...

Read Details

What are the Secrets to Successful Financial Blogging?

Your brand's blog is the foundation of your inbound marketing strategy. It's your primary platform to convey e...

Read Details

3 Ways Twitter Updates Will Adversely Impact Your Business Page

Twitter recently rolled out a gradual but potentially disruptive change in its platform whereby users will see...

Read Details

Keyword Selection for Financial Marketing

Picking the right keywords will make-or-break your SEO and online marketing efforts. It dictates the kinds of ...

Read Details

What Does Your Solar Branding Say About Your Company?

What does your solar brand say about your company?

Read Details

Twitter Marketing Turns Followers into Customers

Twitter is great for finding out what George Clooney ate for lunch at the famous Beverly Hills bistro Bouchon,...

Read Details

Financial Email Marketing: How to Create a Drip System

Read Details

Is Your Sales Team Struggling?

If they are meeting or exceeding their goals, your answer is likely "No." But any effective sales manager also...

Read Details

Creating Solar Style Guides

The wild world of social media has altered many previously-held perceptions about content writing. Back in the...

Read Details

Drive Marketing Optimization By Cutting These Unnecessary Items

It's easy for marketing managers to become overwhelmed by all the buzzwords and trends vying for their attenti...

Read Details