Understanding how prospects move from discovering your product or service to making a purchase is key to succe...
Understanding how prospects move from discovering your product or service to making a purchase is key to succe...
Businesses in all industries and of all sizes that leverage content marketing can find success in creating and...
Understanding Content Marketing and the Importance of Strategy Customers buy from brands they know, like and t...
If you’ve landed on this blog post, chances are you’re looking for clarification on the distinction between in...
Sitting down to develop a marketing plan for your company can feel overwhelming. As marketers know, the busine...
Despite the rapid evolution of search engines within the last few years, many solar companies continue with ol...
Palmer Ad Agency continues to earn its reputation as the go-to marketing agency for solar companies around the...
With over 1.32 billion active users daily, Facebook is the most popular social platform out there, and it’s no...
Blockchain is one of the most important innovations hitting the world today, and it's having a profound effect...
You’ve heard it time and time again: search engine optimization is changing. But keeping up to date with the m...
Like all search engines and other social media sites, the Instagram algorithm is always being modified and upd...
While there is still a place for traditional outbound marketing tactics, inbound marketing is the most importa...
For many people, artificial intelligence conjures images from sci-fi movies and post-apocalyptic stories about...
In 2011 Google, Bing and Yahoo got together and created schema markup, part of schema.org, which is simply a “...
Marketing professionals are often talking about the “buyer’s journey,” and this leaves many wondering what thi...
Have you ever checked to see how many “likes” your latest Facebook or Instagram post received? Or how about ch...
You know that awful feeling you get in the pit of your stomach when you screw up in your marketing ad? Yea, I ...
FCCU Wins Best Complete Campaign and Point of Sale Display & Retail Merchandising Awards Thanks to the Pal...
You’ve carefully picked out your brand colors, fonts, shapes and more. Maybe you’ve even had a logo designed t...
Determining the right lead generation strategy for your business can take time. But once you figure it out, yo...
Are you trying to do more than you have time or resources for? Many small- to medium-sized businesses often co...
Whether you are starting a business, launching a new product, or developing a marketing plan, knowing the basi...
Most businesses make a common mistake of focusing too much on digital marketing strategies at the expense of t...
Are your social media stats getting you down? Many marketers invest a significant amount of time into social m...
With over 100 million viewers tuning it, the Super Bowl is one of the largest sporting events in the world. It...
Google processes over 5 billion searches every day - that is 40,000 search queries every second. And if you're...
Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other ge...
Whether you’re launching a new business, or seeking to breathe life into a brand that’s lost its momentum, the...
Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other ge...
Nailing your web design can make a huge difference to your brand’s impact. First impressions count for a lot, ...
Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are...
Not happy with your email conversion rates? Let A/B tests, also known as conversion rate optimization tests, b...
Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be in...
Capturing and then maintaining market share in the residential solar market is a never-ending process. From th...
Solar firms looking to create a stellar inbound marketing strategy are faced with the classic glass half full,...
When it comes to getting the word out about your business, email is an extremely easy and cost-effective metho...
In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain an...
What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.
When we consider using LinkedIn for business purposes, we immediately think networking and lead generation. Bu...
Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketi...
Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and conta...
Like most business buzzwords, "marketing automation,” means different things to different people. If you're li...
There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...
Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two ...
How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...
Why are infographics powerful? The reason is simple. It allows brands to present interesting data in an effect...
The solar industry is poised to become one of the real leaders in the energy sector. While the technology cont...
Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a class...
If there's one thing that's on every solar company's 2016 wish list, it's leads — new, plentiful, high-quality...
LinkedIn remains the optimal social networking platform for lead generation for industries like solar. There, ...
If you think that a brand exercise is an unnecessary effort, think again. That’s because a brand exercise is c...
Spoiler alert: While we wish we could say we had a secret trick to quadruple your Instagram followers overnigh...
“I’ve heard the term 'demographics' used with respect to targeting my potential customers, but now I’m hearing...
We admit it. Most industry conferences can be a little underwhelming. You might have been promised a first loo...
By now it's pretty obvious that the internet has changed the way people make shopping decisions. Whether it's ...
If you run a solar company, chances are you’re faced with a lot of competition — from large, well-financed nat...
Let's say you had a flower shop on a busy street and 8 out of 10 pedestrians stopped to check out your store's...
At Palmer, we know that if you were to list some of the most exciting things in life, banking probably isn't o...
Why is Facebook advertising attracting more advertisers than Google Ads? The answers provided in this piece in...
Picture it. It's Friday afternoon. You're just about to head home for the weekend when your boss calls you int...
If you're unconvinced about the business value of hashtag marketing, look no further than this cool infographi...
Behind every effective infographic is compelling data that speaks to the concerns of your buyer personas. And ...
What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.
So much to read and learn about, so little time! If you're a busy marketer at a bank or credit union, odds are...
What's the #1 reason why your emails aren't getting opened? For an answer we turn to the "dating" app Tinder. ...
We talk quite a bit about holiday marketing here at Palmer, but more often than not, it involves holidays that...
As you can guess from the title of this post, in a moment we'll look at three reasons why your content and des...
After a resisting the siren song of video marketing for years, your team is finally ready to take the plunge. ...
Of all of the reasons to not start a blog, an inability to find an intuitive, free, and simple platform isn't ...
When someone mentions Easter marketing, what do you think of? We think of those Cadbury Eggs candy commercials...
There was as time not so long ago when most company could generate sufficient brand awareness through a simple...
By the time you finished reading this post, Google will (likely) have rolled out new SEO updates that can affe...
If you (or your boss, for that matter) has any doubts about the value of search engine optimization (SEO), con...
We recently stumbled across an article in the New York Times looking at why, despite all their efforts, no oth...
If this were a perfect world, every client company that works with a solar ad agency will have established met...
Spring is here, and that means spring cleaning, which gave us an idea. While you're emptying out the basement ...
Full disclosure. We here at Palmer are an end-to-end digital marketing agency, so not surprisingly, you'll fin...
To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many ...
It's always fun to track the evolution of social networks. For example, back in the early days of Facebook, th...
Tomorrow is St. Patrick's Day and this year we here at Palmer figured that since we'll all be decked out in ou...
When you think of proofing content, you may picture a scene out of the film “All The President's Men,” which l...
One of the key challenges of any email marketing effort is navigating that fine line between too little and to...
LinkedIn remains the optimal social networking platform for lead generation for industries like solar. There, ...
Congratulations, you've created a great blog that exudes industry experience, professionalism, and trust. Now ...
Outsourcing solar advertising can be a tremendously difficult decision. After all, you're handing off your fir...
As you read this, thousands — no, millions! — of professionals around the world are thinking of how they can l...
We admit that comparing health plans or reading up on deductibles isn't exactly fun. But that doesn't mean you...
Despite their best efforts to turn Google+ into a viable competitor of Facebook, people rarely associate the M...
Solar marketers looking to generate high-quality leads have a steeper hill to climb than their non-solar count...
Let's be honest. Financial content isn't exactly the most electrifying stuff in the world. At the same time, i...
Facebook recently announced there are 30 million small businesses with active pages, up from 25 million last N...
Loyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" techniques for certai...
Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing recently?
"Parting is such sweet sorrow," Shakespeare famously wrote, and nowhere is that sentiment more accurate than w...
Social media remains one of the best channels for solar firms to generate high-quality leads. But don't be foo...
We marketers are an interesting bunch. We like meeting people, but at the same time, networking can feel like ...
There are many excuses for not creating solar infographics. Some excuses are more legitimate than others.
We're all familiar with the term, "It's an art, not a science."
The financial press release is a lot like the fax machine of the modern marketing world. In a hip, social medi...
The rollout of the Affordable Care Act means thousands of Americans will now be shopping online for health ins...
If you're familiar with the art of Googling, you'll know that if you type a specific phrase within quotation m...
There are many valid excuses for not setting up a Google Adwords solar campaign. But the fact that doing so is...
We like to remind certain industries about just how lucky they are when it comes to inbound marketing. That's ...
Let's start off today's post with things that you already know. You know that your firm will likely benefit fr...
Is your financial content a bit, well, stale? Don't blame yourself. It's financial content, after all - not ex...
The jury is in. Blogging will continue to be of critical importance for brands in 2015. This, of course, isn't...
Why can it be difficult to measure the effectiveness of your ad campaign? The reasons vary, but here are just ...
Today we greet you with yet another fascinating infographic from our friends over at HubSpot. All too often ma...
This morning at the office, we sat down to a nice cup of coffee and some freshly made banana bread. What does ...
Marketing managers at financial services firms are a busy and over-worked bunch. This is why the idea of worki...
Solar marketing managers know that not all solar advertising campaigns are the same, especially on social medi...
We greet you today with good news. Designing an inbound marketing funnel, in and of itself, isn't entirely dif...
What's the secret to successful landing page optimization? Test, test, and test some more.
What's worse than losing a lead? Losing a qualified lead, of course.
What are the best platforms for solar social media marketing? Well, as with most marketing-related questions, ...
"Are we spending our marketing dollars wisely?"
As any marketer knows, the longer and more complex a sales process, the more difficult it can be to track ROI....
In case you were wondering, yes, we here at Palmer have set some 2015 goals around the office. One colleague, ...
How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...
More consumers are using social media to get health plan information, investigate treatment options, and share...
There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...
If there's one thing that's on every solar company's 2015 wish list, it's leads — new, plentiful, high-quality...
Marketing teams have plenty of excuses for not investing in video marketing: we don't have the time, the in-ho...
The secret to generating leads for financial institutions using inbound marketing isn't much of a secret. In f...
Students of inbound marketing understand the importance of creating a pipeline of compelling content that deli...
With the roll out of the Affordable Care Act, many businesses have rolled out health plan blogs directed towar...
Like most business buzzwords, "marketing automation,” means different things to different people. If you're li...
We've said it before, and we'll say it again. The best blog post in the world is useless if no one reads it. T...
If you're reading this article, you're probably a marketing manager who understands the inherent value of soci...
The holiday season provides many opportunities for banks to roll out end-of-the year financial content offers,...
At the time of this writing, were here in San Francisco are receiving some much-needed rain. And while the rai...
We take for granted that continued education for employees is good for everyone involved: the company, you the...
A recent survey found that when asked what technology would be "very hard to give up," 17 percent of Americans...
When client companies work with marketing agencies they don't hand over the proverbial keys, walk away, and sa...
We'll go out on a limb and say that when you were taking your MBA courses, you didn't think that five years la...
Goals are critical to any element of marketing, but goal setting is doubly important when viewed through the l...
We all know that LinkedIn is the social network most attuned to the financial services sector. It's filled wit...
Your solar inbound marketing strategy contains many tools to generate leads, boost sales, and expand you socia...
You can probably tell by the title of this post that we're about to dish some advice on how to maintain a heal...
We can always learn something from our competitors, and banks, of course, are no exception. Sometimes the less...
Inbound marketing is re-writing the rules of how businesses promote their brand, generate leads, and retain cu...
There are three primary reasons why you should keep your solar list segmentation practices up to date. First, ...
As clichéd as it may sound, hashtag marketing is both an art and a science. It's an art because the hashtags y...
One of the most iconic billboards of San Francisco was courtesy of Yahoo!. You may have seen it, it's faced th...
Despite what many excited marketing agencies may have you believe, inbound marketing will not do away with tra...
Here at Palmer we frequently read up on what other marketing firms say about the state of inbound marketing, p...
What do marketing managers at solar firms dream of at night? Perhaps something like the following scenario.
It's always fun to make bold predictions about the future. It's not so fun when, thanks to the Internet, peopl...
William Blake once said, "The road of excess leads to the palace of wisdom.” We politely disagree, especially ...
Financial referral programs are critical to your firm's short- and long-term bottom line. Unlike other industr...
Google AdWords for video can be an affordable and highly effective online marketing channel for your solar fir...
Congratulations — a lead clicked on a call-to-action and ended up on a landing page form. That's an accomplish...
In a perfect world, your solar reps would spend most of their day selling what is a can't miss-product: afford...
We'll ask it again: is Google+ still useful for your social media strategy?
United Airlines recently changed the rules of their frequent flier programs. Starting in 2015, fliers will acc...
We recently looked at an insightful Hubspot piece illustrating the things that marketing departments can cut f...
When it comes to your customer's purchasing journey, no two itineraries are the same. Each individual begins a...
Facebook remains a viable marketing channel for solar firms for many reasons. First, most solar firms' target ...
By the time you finish reading this article, you could have set up your own blog from scratch – and posted you...
When it comes to getting most out of your financial testimonials, context is everything. Testimonials by thems...
Like any outsourcing partner, you want to get the most out of your relationship with your marketing agency. Th...
Your solar blog is the "voice" of your brand. It tells the world what your company stands for, how you deliver...
Intelligent placement of custom graphics can boost your blog's readership and expand your social media footpri...
Brands who balk at investing in Google+ do so for a variety of well-intentioned reasons. They feel that Facebo...
Last Sunday we went over to a friend's house to watch some football. Our friend was in the kitchen preparing h...
Many of the rules of social media don't really apply to financial services.
Despite what you may think, Mondays actually aren't the least productive day of the week. Those would be Thurs...
Most solar firms use Twitter to help reach new followers, identify leads, and grow their brand. However, due t...
Walk into a book store or browse Amazon and you'll inevitably see hundreds of excitable-sounding books talking...
The CTA is an instrumental part in getting leads and customers to act. It is a tool that all companies can emp...
The most difficult part of the "solar sell" can be the final stage where leads at the bottom of the solar sale...
While the word "meme" may not ring a bell, odds are you have already seen dozens of them. According to Social ...
It's no secret that marketing departments should create buyer personas to better market to leads and prospects...
Is the social media thrill gone? Are followers ignoring your photos? Are blog posts going unread? Are social m...
Your brand's blog is the foundation of your inbound marketing strategy. It's your primary platform to convey e...
Twitter recently rolled out a gradual but potentially disruptive change in its platform whereby users will see...
Picking the right keywords will make-or-break your SEO and online marketing efforts. It dictates the kinds of ...
What does your solar brand say about your company?
Twitter is great for finding out what George Clooney ate for lunch at the famous Beverly Hills bistro Bouchon,...
If they are meeting or exceeding their goals, your answer is likely "No." But any effective sales manager also...
The wild world of social media has altered many previously-held perceptions about content writing. Back in the...
It's easy for marketing managers to become overwhelmed by all the buzzwords and trends vying for their attenti...
With so many marketing approaches vying for prospects' attention nowadays, eBlast recipients need to do more t...
Pinterest is now the third most trafficked social site behind Facebook and Twitter. The network continues to h...
Colleges offer semester-long classes on the difference between the "sales" and "marketing" functions within a ...
LinkedIn is the best social media network for generating leads, particularly for financial brands. There, we s...
Are marketing conferences worth the time, money, and effort to attend? Well, if you walk away from one with a ...
Your inbound marketing strategy is only as successful as your ability to deliver relevant ads to unique audien...
When it comes to building out a social media strategy, firms have three choices. One, to go it alone. Two, to ...
It's every marketers nightmare: holding an event that no one attends. Of course, people will inevitably come t...
It's every marketers nightmare: holding an event that no one attends. Of course, people will inevitably come t...
In a previous post we looked at how solar firms can start planning now for marketing in the off-season. We loo...
Few things are as mysterious as the Google ranking and search algorithm. It's like the Bigfoot or the Loch Nes...
In the wake of the recent financial crises, many financial brands have taken a severe beating. Fortunately, mu...
Good news: your email inbox includes three new inbound leads. Bad news: now what?
Conference season is upon us, and that can only mean one thing: swag (also known as promotional items.) We can...
It's hard to believe, but we're halfway through the summer season. (It's even more hard to believe if you're s...
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