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Our Blog

Our latest articles, all in one place.

PALMER’S SOLAR PORTFOLIO GROWING BY LEAPS AND BOUNDS

Palmer Ad Agency continues to earn its reputation as the go-to marketing agency for solar companies around the...

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Pros & Cons of Blockchain Marketing Strategies

Blockchain is one of the most important innovations hitting the world today, and it's having a profound effect...

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How to Build Pillar Pages to Improve Your Business' SEO

You’ve heard it time and time again: search engine optimization is changing. But keeping up to date with the m...

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How to Find the Best Inbound Marketing Agency (Even If It Isn't Ours)

While there is still a place for traditional outbound marketing tactics, inbound marketing is the most importa...

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Artificial Intelligence - A Marketer's Friend or Foe?

For many people, artificial intelligence conjures images from sci-fi movies and post-apocalyptic stories about...

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What Is A Schema Markup and Why Is It Important For SEO?

In 2011 Google, Bing and Yahoo got together and created schema markup, part of schema.org, which is simply a “...

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The Buyer’s Journey: A Lead Nurturing Story

Marketing professionals are often talking about the “buyer’s journey,” and this leaves many wondering what thi...

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6 Steps for Recovering from a Marketing Disaster

You know that awful feeling you get in the pit of your stomach when you screw up in your marketing ad? Yea, I ...

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Palmer Ad Agency & FCCU Receive 2018 Diamond Awards

FCCU Wins Best Complete Campaign and Point of Sale Display & Retail Merchandising Awards Thanks to the Palmer ...

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Why You Should Think of Branding Like a Marriage

You’ve carefully picked out your brand colors, fonts, shapes and more. Maybe you’ve even had a logo designed t...

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Lead Nurturing Strategies that Actually Work

Determining the right lead generation strategy for your business can take time. But once you figure it out, yo...

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Is Your Marketing Team Running Out of Time and Resources?

Are you trying to do more than you have time or resources for? Many small- to medium-sized businesses often co...

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Is Your Marketing Strategy Effective? Here’s Our Secret to Success

Whether you are starting a business, launching a new product, or developing a marketing plan, knowing the basi...

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7 Reasons A Digital Business Should Still Consider Traditional Marketing

Most businesses make a common mistake of focusing too much on digital marketing strategies at the expense of t...

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Palmer's Top 5 Favorite 2018 Super Bowl Commercials

With over 100 million viewers tuning it, the Super Bowl is one of the largest sporting events in the world. It...

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GMB | An Essential Tool to Grow Your Local Busines

Google processes over 5 billion searches every day - that is 40,000 search queries every second. And if you're...

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How to Attract the Coveted Millennials to Your Community Bank

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other ge...

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How to Attract Millennial Clients to Your Credit Union

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other ge...

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What Minimalism Can Teach Us About Web Design

Nailing your web design can make a huge difference to your brand’s impact. First impressions count for a lot, ...

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How to Measure Campaign ROI

Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are...

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Put Your Emails to the A/B Test

Not happy with your email conversion rates? Let A/B tests, also known as conversion rate optimization tests, b...

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Lead Nurturing for Beginners

Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be in...

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Competitive Content Analysis for Residential Solar Companies

Capturing and then maintaining market share in the residential solar market is a never-ending process. From th...

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Content Generation 101 for Solar Companies

Solar firms looking to create a stellar inbound marketing strategy are faced with the classic glass half full,...

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5 Tips for Creating eBlasts That Get Results

When it comes to getting the word out about your business, email is an extremely easy and cost-effective metho...

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Tips for Off-Season PPC Solar Campaigns

In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain an...

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Lead Scoring Explained

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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Inbound & Outbound Solar Marketing Strategies

Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketi...

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5 Solar Website Design Tips to Drive Leads

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and conta...

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'Tis the Season to Use Marketing Automation

Like most business buzzwords, "marketing automation,” means different things to different people. If you're li...

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Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...

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How to Build a Successful Solar Marketing Campaign

Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two ...

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Converting eBlast Recipients into Leads

How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...

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The Power of Infographic Marketing

Why are infographics powerful? The reason is simple. It allows brands to present interesting data in an effect...

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How to Create Landing Pages that Capture Solar Leads

The solar industry is poised to become one of the real leaders in the energy sector.  While the technology con...

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How to Keep Up with Content Creation for the Solar Industry

Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a class...

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Solar Lead Generation Tactics for 2016

If there's one thing that's on every solar company's 2016 wish list, it's leads — new, plentiful, high-quality...

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Branding Questionnaire

If you think that a brand exercise is an unnecessary effort, think again. That’s because a brand exercise is c...

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What Are Psychographics?

“I’ve heard the term 'demographics' used with respect to targeting my potential customers, but now I’m hearing...

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3 Technologies We Loved at InterSolar North America

We admit it. Most industry conferences can be a little underwhelming. You might have been promised a first loo...

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5 Reasons Why Inbound Marketing Is a Perfect Fit for B2B Solar

By now it's pretty obvious that the internet has changed the way people make shopping decisions. Whether it's ...

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10 Solar Marketing Strategies to Boost Sales

If you run a solar company, chances are you’re faced with a lot of competition — from large, well-financed nat...

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Tips for Writing Compelling Blog Titles

Let's say you had a flower shop on a busy street and 8 out of 10 pedestrians stopped to check out your store's...

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Palmer in Action: Financial Center Credit Union

 At Palmer, we know that if you were to list some of the most exciting things in life, banking probably isn't ...

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How To Create Statistics For Your Infographic Marketing Efforts

Behind every effective infographic is compelling data that speaks to the concerns of your buyer personas. And ...

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Marketing Automation 101: Setting Up Lead Scoring and Workflows

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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10 Financial Marketing Blogs We Love

So much to read and learn about, so little time! If you're a busy marketer at a bank or credit union, odds are...

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Email Marketing: The #1 Reason Your Emails Aren’t Getting Opened

What's the #1 reason why your emails aren't getting opened? For an answer we turn to the "dating" app Tinder. ...

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Season-Specific Financial Services Marketing: Tax Day

We talk quite a bit about holiday marketing here at Palmer, but more often than not, it involves holidays that...

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Three Reasons Your Content and Design Teams Are Failing

As you can guess from the title of this post, in a moment we'll look at three reasons why your content and des...

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How to Integrate Video Marketing into Your Strategy

After a resisting the siren song of video marketing for years, your team is finally ready to take the plunge. ...

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Blog Hosting Tools 101: Hubspot, Wordpress, Weebly, and More

Of all of the reasons to not start a blog, an inability to find an intuitive, free, and simple platform isn't ...

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Holiday Marketing Trends: The Easter Edition

When someone mentions Easter marketing, what do you think of? We think of those Cadbury Eggs candy commercials...

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How to Increase Your Health Plans Brand Awareness

There was as time not so long ago when most company could generate sufficient brand awareness through a simple...

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Four Important SEO Updates

By the time you finished reading this post, Google will (likely) have rolled out new SEO updates that can affe...

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Creating an SEO Strategy for Health Plans

If you (or your boss, for that matter) has any doubts about the value of search engine optimization (SEO), con...

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What Makes San Francisco an Advertising Mecca?

We recently stumbled across an article in the New York Times looking at why, despite all their efforts, no oth...

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Ensuring Your Solar Ad Agency Tracks ROI

If this were a perfect world, every client company that works with a solar ad agency will have established met...

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Spring Clean Your Inbound Marketing Tactics

Spring is here, and that means spring cleaning, which gave us an idea. While you're emptying out the basement ...

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Hiring an Inbound Agency (The Financial Services Edition)

Full disclosure. We here at Palmer are an end-to-end digital marketing agency, so not surprisingly, you'll fin...

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How to Create an Inbound & Outbound Marketing Strategy

To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many ...

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Going Green in Your Digital Marketing

Tomorrow is St. Patrick's Day and this year we here at Palmer figured that since we'll all be decked out in ou...

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How To Implement an Effective Process for Proofing Content

When you think of proofing content, you may picture a scene out of the film “All The President's Men,” which l...

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Financial Email Marketing: How Often Should You Send Out eBlasts?

One of the key challenges of any email marketing effort is navigating that fine line between too little and to...

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When to Outsource Your Solar Advertising

Outsourcing solar advertising can be a tremendously difficult decision. After all, you're handing off your fir...

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Three Reasons to Work for an Advertising Agency in San Francisco

As you read this, thousands — no, millions! — of professionals around the world are thinking of how they can l...

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Blogging for Health Plans: Six Tips to Boost Reader Engagement

We admit that comparing health plans or reading up on deductibles isn't exactly fun. But that doesn't mean you...

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How to Generate Leads for Solar

Solar marketers looking to generate high-quality leads have a steeper hill to climb than their non-solar count...

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Eye-Catching Headlines for Financial Marketing

Let's be honest. Financial content isn't exactly the most electrifying stuff in the world. At the same time, i...

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Health Plan Marketing: Which Outbound Techniques Still Work?

Loyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" techniques for certai...

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Email Marketing: How to A/B Test Your eBlasts

Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing recently?

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Valentine's Day Holiday Marketing: Hallmark Through the Years

 

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Financial Lead Nurturing: Knowing When to Say Goodbye

"Parting is such sweet sorrow," Shakespeare famously wrote, and nowhere is that sentiment more accurate than w...

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Networking for Marketers

We marketers are an interesting bunch. We like meeting people, but at the same time, networking can feel like ...

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Creating Solar Infographics

There are many excuses for not creating solar infographics. Some excuses are more legitimate than others.

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Five Ways to Increase Your Landing Page Conversion Rate

We're all familiar with the term, "It's an art, not a science."

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How to Write a Financial Press Release

The financial press release is a lot like the fax machine of the modern marketing world. In a hip, social medi...

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Increase Your Health Plan Conversion Rates

The rollout of the Affordable Care Act means thousands of Americans will now be shopping online for health ins...

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AdWords Marketing: Think Like a Google Search Power User

If you're familiar with the art of Googling, you'll know that if you type a specific phrase within quotation m...

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Google Adwords for Solar: Setting Up a Campaign

There are many valid excuses for not setting up a Google Adwords solar campaign. But the fact that doing so is...

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Building Your Health Plan Inbound Marketing Strategy

We like to remind certain industries about just how lucky they are when it comes to inbound marketing. That's ...

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How to Pick Your California Advertising Agency

Let's start off today's post with things that you already know. You know that your firm will likely benefit fr...

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Spice Up Your Financial Content

Is your financial content a bit, well, stale? Don't blame yourself. It's financial content, after all - not ex...

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How to Write a Blog Editorial Calendar

The jury is in. Blogging will continue to be of critical importance for brands in 2015. This, of course, isn't...

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How to Track Ad Campaign ROI

Why can it be difficult to measure the effectiveness of your ad campaign? The reasons vary, but here are just ...

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The Evolution of the Buyer's Journey (1900-2015)

Today we greet you with yet another fascinating infographic from our friends over at HubSpot. All too often ma...

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Content Marketing: Refreshing Old Material to Drive Engagement

This morning at the office, we sat down to a nice cup of coffee and some freshly made banana bread. What does ...

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What to Look For in a Financial Advertising Agency

Marketing managers at financial services firms are a busy and over-worked bunch. This is why the idea of worki...

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How to Track Your Solar Advertising Campaigns

Solar marketing managers know that not all solar advertising campaigns are the same, especially on social medi...

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How to Design an Effective Inbound Funnel

We greet you today with good news. Designing an inbound marketing funnel, in and of itself, isn't entirely dif...

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How to A/B Test for Landing Page Optimization

What's the secret to successful landing page optimization? Test, test, and test some more.

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How You’re Losing Qualified Financial Leads

What's worse than losing a lead? Losing a qualified lead, of course.

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Best Platforms for Solar Social Media Marketing

What are the best platforms for solar social media marketing? Well, as with most marketing-related questions, ...

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Optimize Your Marketing Spend with Retargeting

"Are we spending our marketing dollars wisely?"

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Tracking ROI for Solar Marketing

As any marketer knows, the longer and more complex a sales process, the more difficult it can be to track ROI....

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Professional and Personal Goal Setting for 2015

In case you were wondering, yes, we here at Palmer have set some 2015 goals around the office. One colleague, ...

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Email Marketing: Converting eBlast Recipients into Leads

How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...

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Rules for Social Media for Health Plans

More consumers are using social media to get health plan information, investigate treatment options, and share...

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Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...

Read More

Solar Lead Generation Tactics for 2015

If there's one thing that's on every solar company's 2015 wish list, it's leads — new, plentiful, high-quality...

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A Beginner’s Guide to Video Marketing

Marketing teams have plenty of excuses for not investing in video marketing: we don't have the time, the in-ho...

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Generating Leads for Financial Institutions Using Inbound Marketing

The secret to generating leads for financial institutions using inbound marketing isn't much of a secret. In f...

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The 5 Best Tools to Grow Your Inbound Marketing

Students of inbound marketing understand the importance of creating a pipeline of compelling content that deli...

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Blogging for Health Plans

With the roll out of the Affordable Care Act, many businesses have rolled out health plan blogs directed towar...

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Marketing Automation for the Holiday Season

Like most business buzzwords, "marketing automation,” means different things to different people. If you're li...

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Ten Best Business Blogging Widgets

We've said it before, and we'll say it again. The best blog post in the world is useless if no one reads it. T...

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Twitter Marketing: How to Organically Grow Your Following

If you're reading this article, you're probably a marketing manager who understands the inherent value of soci...

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Financial Content Offers for the Holiday Season

The holiday season provides many opportunities for banks to roll out end-of-the year financial content offers,...

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Solar Marketing Tips for Off-Season PPC

At the time of this writing, were here in San Francisco are receiving some much-needed rain. And while the rai...

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The Importance of Providing Continued Education for Employees

We take for granted that continued education for employees is good for everyone involved: the company, you the...

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Outbound Advertising for Solar: What Techniques Still Work?

A recent survey found that when asked what technology would be "very hard to give up," 17 percent of Americans...

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Working with an Agency to Create a Streamlined Approval Process

When client companies work with marketing agencies they don't hand over the proverbial keys, walk away, and sa...

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10 Signs You Should Invest in a Financial Inbound Agency

We'll go out on a limb and say that when you were taking your MBA courses, you didn't think that five years la...

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The Importance of Goal Setting with Your Inbound Agency

Goals are critical to any element of marketing, but goal setting is doubly important when viewed through the l...

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How to Engage in LinkedIn Communities for Financial Advisors

We all know that LinkedIn is the social network most attuned to the financial services sector. It's filled wit...

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The Ultimate Cheat Sheet for Solar Inbound Marketing

Your solar inbound marketing strategy contains many tools to generate leads, boost sales, and expand you socia...

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7 Life Hacks to Maintain a Good Work Life Balance

You can probably tell by the title of this post that we're about to dish some advice on how to maintain a heal...

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10 Things Your Competitors Can Teach You About Financial Marketing

We can always learn something from our competitors, and banks, of course, are no exception. Sometimes the less...

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How to Fix a Broken Inbound Marketing Strategy

Inbound marketing is re-writing the rules of how businesses promote their brand, generate leads, and retain cu...

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The Importance of Up-to-Date Solar List Segmentation

There are three primary reasons why you should keep your solar list segmentation practices up to date. First, ...

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7 Ways to be a Hashtag Marketing Expert

As clichéd as it may sound, hashtag marketing is both an art and a science. It's an art because the hashtags y...

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Tips for Marketing in Big Cities

One of the most iconic billboards of San Francisco was courtesy of Yahoo!. You may have seen it, it's faced th...

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Creating A Healthy Balance of Outbound and Inbound Marketing

Despite what many excited marketing agencies may have you believe, inbound marketing will not do away with tra...

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Really Bad Inbound Marketing Advice for Financial Services

Here at Palmer we frequently read up on what other marketing firms say about the state of inbound marketing, p...

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The Importance of SEO for Solar Lead Generation

What do marketing managers at solar firms dream of at night? Perhaps something like the following scenario.

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Marketing Trends for 2015 (And a Look Back at 2014)

It's always fun to make bold predictions about the future. It's not so fun when, thanks to the Internet, peopl...

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Social Media Marketing: How Much is Too Much?

William Blake once said, "The road of excess leads to the palace of wisdom.” We politely disagree, especially ...

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How to Create a Financial Referral Program

Financial referral programs are critical to your firm's short- and long-term bottom line. Unlike other industr...

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How to Utilize Your Solar Videos Through Paid Video Marketing

Google AdWords for video can be an affordable and highly effective online marketing channel for your solar fir...

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Best Practices of Landing Page Forms

Congratulations — a lead clicked on a call-to-action and ended up on a landing page form. That's an accomplish...

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Sales Time-Sucks for Solar (And How to Stop Them)

In a perfect world, your solar reps would spend most of their day selling what is a can't miss-product: afford...

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Is Google+ Marketing Still Useful For Your Social Media Strategy?

We'll ask it again: is Google+ still useful for your social media strategy?

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How to Drive Financial Client Retention

United Airlines recently changed the rules of their frequent flier programs. Starting in 2015, fliers will acc...

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Website Updates for When a Full Redesign Isn't an Option

We recently looked at an insightful Hubspot piece illustrating the things that marketing departments can cut f...

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Financial Inbound Marketing Across The Buyer's Journey

When it comes to your customer's purchasing journey, no two itineraries are the same. Each individual begins a...

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Facebook for Solar Social Media Marketing

Facebook remains a viable marketing channel for solar firms for many reasons. First, most solar firms' target ...

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Blogging by Lunchtime: How to Start a Blog From Scratch

By the time you finish reading this article, you could have set up your own blog from scratch – and posted you...

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How to Use Financial Testimonials to Promote Your Firm

When it comes to getting most out of your financial testimonials, context is everything. Testimonials by thems...

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10 Steps To Getting the Most Out of Your Marketing Agency

Like any outsourcing partner, you want to get the most out of your relationship with your marketing agency. Th...

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How Solar Blogging Generates Brand Awareness

Your solar blog is the "voice" of your brand. It tells the world what your company stands for, how you deliver...

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6 Creative Ways to Embed Custom Graphics into Your Social Posts

Intelligent placement of custom graphics can boost your blog's readership and expand your social media footpri...

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How Does Google+ Marketing Affect SEO?

Brands who balk at investing in Google+ do so for a variety of well-intentioned reasons. They feel that Facebo...

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What's Eroding Your Team's CRM Productivity?

Last Sunday we went over to a friend's house to watch some football. Our friend was in the kitchen preparing h...

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Etiquette Rules for Social Media for Financial Services

Many of the rules of social media don't really apply to financial services.

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It's Monday...Here's How to Maximize Your Marketing Productivity

Despite what you may think, Mondays actually aren't the least productive day of the week. Those would be Thurs...

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11 Twitter Marketing Mistakes Made by Solar Firms

Most solar firms use Twitter to help reach new followers, identify leads, and grow their brand. However, due t...

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Effective Sales Tactics for That Important Client Meeting

Walk into a book store or browse Amazon and you'll inevitably see hundreds of excitable-sounding books talking...

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How to Create Effective Financial CTAs

The CTA is an instrumental part in getting leads and customers to act. It is a tool that all companies can emp...

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What Solar Collateral Should You Include In Your Close-Out Binder?

The most difficult part of the "solar sell" can be the final stage where leads at the bottom of the solar sale...

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Integrating Memes for Social Media

While the word "meme" may not ring a bell, odds are you have already seen dozens of them. According to Social ...

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How to Create Solar Buyer Personas

It's no secret that marketing departments should create buyer personas to better market to leads and prospects...

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6 Signs It's Time to Pay for Social Media Advertising

Is the social media thrill gone? Are followers ignoring your photos? Are blog posts going unread? Are social m...

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What are the Secrets to Successful Financial Blogging?

Your brand's blog is the foundation of your inbound marketing strategy. It's your primary platform to convey e...

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3 Ways Twitter Updates Will Adversely Impact Your Business Page

Twitter recently rolled out a gradual but potentially disruptive change in its platform whereby users will see...

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Keyword Selection for Financial Marketing

Picking the right keywords will make-or-break your SEO and online marketing efforts. It dictates the kinds of ...

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What Does Your Solar Branding Say About Your Company?

What does your solar brand say about your company?

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Twitter Marketing Turns Followers into Customers

Twitter is great for finding out what George Clooney ate for lunch at the famous Beverly Hills bistro Bouchon,...

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Financial Email Marketing: How to Create a Drip System

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Is Your Sales Team Struggling?

If they are meeting or exceeding their goals, your answer is likely "No." But any effective sales manager also...

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Creating Solar Style Guides

The wild world of social media has altered many previously-held perceptions about content writing. Back in the...

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Drive Marketing Optimization By Cutting These Unnecessary Items

It's easy for marketing managers to become overwhelmed by all the buzzwords and trends vying for their attenti...

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Five Ways for Increasing eBlast CTRs

With so many marketing approaches vying for prospects' attention nowadays, eBlast recipients need to do more t...

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Best Practices in Pinterest Marketing

Pinterest is now the third most trafficked social site behind Facebook and Twitter. The network continues to h...

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Unify Your Solar Marketing Messages

Colleges offer semester-long classes on the difference between the "sales" and "marketing" functions within a ...

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LinkedIn for Financial Brands: Lead Generation

LinkedIn is the best social media network for generating leads, particularly for financial brands. There, we s...

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Making the Most Out of Marketing Conferences

Are marketing conferences worth the time, money, and effort to attend? Well, if you walk away from one with a ...

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The Business Case for Twitter Retargeting

Your inbound marketing strategy is only as successful as your ability to deliver relevant ads to unique audien...

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Best Practices in Online Event Marketing

It's every marketers nightmare: holding an event that no one attends. Of course, people will inevitably come t...

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Best Practices in Online Event Marketing

It's every marketers nightmare: holding an event that no one attends. Of course, people will inevitably come t...

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Let Your Busy Season Inform Your Off-Season Solar Marketing Efforts

In a previous post we looked at how solar firms can start planning now for marketing in the off-season. We loo...

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What Factors Influence Your Page's Google Ranking?

Few things are as mysterious as the Google ranking and search algorithm. It's like the Bigfoot or the Loch Nes...

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Is It Time for a Financial Branding Refresh?

In the wake of the recent financial crises, many financial brands have taken a severe beating. Fortunately, mu...

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Creating a Process for Nurturing Inbound Leads

Good news: your email inbox includes three new inbound leads. Bad news: now what? 

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Ten Great Conference Promotional Items

Conference season is upon us, and that can only mean one thing: swag (also known as promotional items.) We can...

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Looking Back on Your Summer Marketing Efforts

It's hard to believe, but we're halfway through the summer season. (It's even more hard to believe if you're s...

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Creating an Effective Solar Email Marketing Schedule

Your email marketing blasts — henceforth known as eBlasts — can be a double-edged sword for your business. On ...

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Do's and Don'ts of Facebook for Business

If you're reading this post, odds are you're a savvy marketing manager who is familiar with what constitutes "...

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Five Marketing Apps You Should Be Using

Marketers constantly tell us that while they understand the value of marketing apps, there are just too many o...

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Keep Your Social Media Marketing Fresh

Has your brand lost its social media mojo? Is the thrill gone? Has it become stale, monotonous and, well, bori...

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Marketing to College Grads for Financial Firms

When it comes to marketing to college grads, the goal isn't to simply introduce your financial brand to young ...

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Get a Head Start on Your Off-Season Solar Marketing Strategy

We don't want to rush things, but summer is a good time to start thinking about your off-season solar marketin...

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