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Our latest articles, all in one place.

Pros & Cons of Blockchain Marketing Strategies

Blockchain is one of the most important innovations hitting the world today, and it's having a profound effect...

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How to Build Pillar Pages to Improve Your Business' SEO

You’ve heard it time and time again: search engine optimization is changing. But keeping up to date with the m...

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How to Find the Best Inbound Marketing Agency (Even If It Isn't Ours)

While there is still a place for traditional outbound marketing tactics, inbound marketing is the most importa...

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Artificial Intelligence - A Marketer's Friend or Foe?

For many people, artificial intelligence conjures images from sci-fi movies and post-apocalyptic stories about...

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What Is A Schema Markup and Why Is It Important For SEO?

In 2011 Google, Bing and Yahoo got together and created schema markup, part of schema.org, which is simply a “...

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The Buyer’s Journey: A Lead Nurturing Story

Marketing professionals are often talking about the “buyer’s journey,” and this leaves many wondering what thi...

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6 Steps for Recovering from a Marketing Disaster

You know that awful feeling you get in the pit of your stomach when you screw up in your marketing ad? Yea, I ...

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Palmer Ad Agency & FCCU Receive 2018 Diamond Awards

FCCU Wins Best Complete Campaign and Point of Sale Display & Retail Merchandising Awards Thanks to the Palmer ...

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Why You Should Think of Branding Like a Marriage

You’ve carefully picked out your brand colors, fonts, shapes and more. Maybe you’ve even had a logo designed t...

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Lead Nurturing Strategies that Actually Work

Determining the right lead generation strategy for your business can take time. But once you figure it out, yo...

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Is Your Marketing Team Running Out of Time and Resources?

Are you trying to do more than you have time or resources for? Many small- to medium-sized businesses often co...

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Is Your Marketing Strategy Effective? Here’s Our Secret to Success

Whether you are starting a business, launching a new product, or developing a marketing plan, knowing the basi...

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7 Reasons A Digital Business Should Still Consider Traditional Marketing

Most businesses make a common mistake of focusing too much on digital marketing strategies at the expense of t...

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Palmer's Top 5 Favorite 2018 Super Bowl Commercials

With over 100 million viewers tuning it, the Super Bowl is one of the largest sporting events in the world. It...

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GMB | An Essential Tool to Grow Your Local Busines

Google processes over 5 billion searches every day - that is 40,000 search queries every second. And if you're...

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How to Attract the Coveted Millennials to Your Community Bank

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other ge...

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How to Attract Millennial Clients to Your Credit Union

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, more than any other ge...

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What Minimalism Can Teach Us About Web Design

Nailing your web design can make a huge difference to your brand’s impact. First impressions count for a lot, ...

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How to Measure Campaign ROI

Why can it be difficult to measure the effectiveness of your ad campaign? There are many reasons, but here are...

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Put Your Emails to the A/B Test

Not happy with your email conversion rates? Let A/B tests, also known as conversion rate optimization tests, b...

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Lead Nurturing for Beginners

Lead nurturing is one of the most critical activities for any marketing department, and at times, it can be in...

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Competitive Content Analysis for Residential Solar Companies

Capturing and then maintaining market share in the residential solar market is a never-ending process. From th...

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Content Generation 101 for Solar Companies

Solar firms looking to create a stellar inbound marketing strategy are faced with the classic glass half full,...

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5 Tips for Creating eBlasts That Get Results

When it comes to getting the word out about your business, email is an extremely easy and cost-effective metho...

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Tips for Off-Season PPC Solar Campaigns

In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pretty intense rain an...

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Lead Scoring Explained

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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Inbound & Outbound Solar Marketing Strategies

Due to its high ROI and relatively low costs, your solar company probably already has a robust inbound marketi...

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5 Solar Website Design Tips to Drive Leads

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and conta...

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'Tis the Season to Use Marketing Automation

Like most business buzzwords, "marketing automation,” means different things to different people. If you're li...

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Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...

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How to Build a Successful Solar Marketing Campaign

Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two ...

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Converting eBlast Recipients into Leads

How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...

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The Power of Infographic Marketing

Why are infographics powerful? The reason is simple. It allows brands to present interesting data in an effect...

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How to Create Landing Pages that Capture Solar Leads

The solar industry is poised to become one of the real leaders in the energy sector.  While the technology con...

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How to Keep Up with Content Creation for the Solar Industry

Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a class...

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Solar Lead Generation Tactics for 2016

If there's one thing that's on every solar company's 2016 wish list, it's leads — new, plentiful, high-quality...

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Branding Questionnaire

If you think that a brand exercise is an unnecessary effort, think again. That’s because a brand exercise is c...

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What Are Psychographics?

“I’ve heard the term 'demographics' used with respect to targeting my potential customers, but now I’m hearing...

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3 Technologies We Loved at InterSolar North America

We admit it. Most industry conferences can be a little underwhelming. You might have been promised a first loo...

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5 Reasons Why Inbound Marketing Is a Perfect Fit for B2B Solar

By now it's pretty obvious that the internet has changed the way people make shopping decisions. Whether it's ...

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10 Solar Marketing Strategies to Boost Sales

If you run a solar company, chances are you’re faced with a lot of competition — from large, well-financed nat...

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Tips for Writing Compelling Blog Titles

Let's say you had a flower shop on a busy street and 8 out of 10 pedestrians stopped to check out your store's...

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Palmer in Action: Financial Center Credit Union

 At Palmer, we know that if you were to list some of the most exciting things in life, banking probably isn't ...

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How To Create Statistics For Your Infographic Marketing Efforts

Behind every effective infographic is compelling data that speaks to the concerns of your buyer personas. And ...

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Marketing Automation 101: Setting Up Lead Scoring and Workflows

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepared.

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10 Financial Marketing Blogs We Love

So much to read and learn about, so little time! If you're a busy marketer at a bank or credit union, odds are...

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Email Marketing: The #1 Reason Your Emails Aren’t Getting Opened

What's the #1 reason why your emails aren't getting opened? For an answer we turn to the "dating" app Tinder. ...

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Season-Specific Financial Services Marketing: Tax Day

We talk quite a bit about holiday marketing here at Palmer, but more often than not, it involves holidays that...

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Three Reasons Your Content and Design Teams Are Failing

As you can guess from the title of this post, in a moment we'll look at three reasons why your content and des...

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How to Integrate Video Marketing into Your Strategy

After a resisting the siren song of video marketing for years, your team is finally ready to take the plunge. ...

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Blog Hosting Tools 101: Hubspot, Wordpress, Weebly, and More

Of all of the reasons to not start a blog, an inability to find an intuitive, free, and simple platform isn't ...

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Holiday Marketing Trends: The Easter Edition

When someone mentions Easter marketing, what do you think of? We think of those Cadbury Eggs candy commercials...

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How to Increase Your Health Plans Brand Awareness

There was as time not so long ago when most company could generate sufficient brand awareness through a simple...

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Four Important SEO Updates

By the time you finished reading this post, Google will (likely) have rolled out new SEO updates that can affe...

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Creating an SEO Strategy for Health Plans

If you (or your boss, for that matter) has any doubts about the value of search engine optimization (SEO), con...

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What Makes San Francisco an Advertising Mecca?

We recently stumbled across an article in the New York Times looking at why, despite all their efforts, no oth...

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Ensuring Your Solar Ad Agency Tracks ROI

If this were a perfect world, every client company that works with a solar ad agency will have established met...

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Spring Clean Your Inbound Marketing Tactics

Spring is here, and that means spring cleaning, which gave us an idea. While you're emptying out the basement ...

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Hiring an Inbound Agency (The Financial Services Edition)

Full disclosure. We here at Palmer are an end-to-end digital marketing agency, so not surprisingly, you'll fin...

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How to Create an Inbound & Outbound Marketing Strategy

To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” That's because many ...

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Going Green in Your Digital Marketing

Tomorrow is St. Patrick's Day and this year we here at Palmer figured that since we'll all be decked out in ou...

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How To Implement an Effective Process for Proofing Content

When you think of proofing content, you may picture a scene out of the film “All The President's Men,” which l...

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Financial Email Marketing: How Often Should You Send Out eBlasts?

One of the key challenges of any email marketing effort is navigating that fine line between too little and to...

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When to Outsource Your Solar Advertising

Outsourcing solar advertising can be a tremendously difficult decision. After all, you're handing off your fir...

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Three Reasons to Work for an Advertising Agency in San Francisco

As you read this, thousands — no, millions! — of professionals around the world are thinking of how they can l...

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Blogging for Health Plans: Six Tips to Boost Reader Engagement

We admit that comparing health plans or reading up on deductibles isn't exactly fun. But that doesn't mean you...

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How to Generate Leads for Solar

Solar marketers looking to generate high-quality leads have a steeper hill to climb than their non-solar count...

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Eye-Catching Headlines for Financial Marketing

Let's be honest. Financial content isn't exactly the most electrifying stuff in the world. At the same time, i...

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Health Plan Marketing: Which Outbound Techniques Still Work?

Loyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" techniques for certai...

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Email Marketing: How to A/B Test Your eBlasts

Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing recently?

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Valentine's Day Holiday Marketing: Hallmark Through the Years

 

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Financial Lead Nurturing: Knowing When to Say Goodbye

"Parting is such sweet sorrow," Shakespeare famously wrote, and nowhere is that sentiment more accurate than w...

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Networking for Marketers

We marketers are an interesting bunch. We like meeting people, but at the same time, networking can feel like ...

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Creating Solar Infographics

There are many excuses for not creating solar infographics. Some excuses are more legitimate than others.

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Five Ways to Increase Your Landing Page Conversion Rate

We're all familiar with the term, "It's an art, not a science."

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How to Write a Financial Press Release

The financial press release is a lot like the fax machine of the modern marketing world. In a hip, social medi...

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Increase Your Health Plan Conversion Rates

The rollout of the Affordable Care Act means thousands of Americans will now be shopping online for health ins...

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AdWords Marketing: Think Like a Google Search Power User

If you're familiar with the art of Googling, you'll know that if you type a specific phrase within quotation m...

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Google Adwords for Solar: Setting Up a Campaign

There are many valid excuses for not setting up a Google Adwords solar campaign. But the fact that doing so is...

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Building Your Health Plan Inbound Marketing Strategy

We like to remind certain industries about just how lucky they are when it comes to inbound marketing. That's ...

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How to Pick Your California Advertising Agency

Let's start off today's post with things that you already know. You know that your firm will likely benefit fr...

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Spice Up Your Financial Content

Is your financial content a bit, well, stale? Don't blame yourself. It's financial content, after all - not ex...

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How to Write a Blog Editorial Calendar

The jury is in. Blogging will continue to be of critical importance for brands in 2015. This, of course, isn't...

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How to Track Ad Campaign ROI

Why can it be difficult to measure the effectiveness of your ad campaign? The reasons vary, but here are just ...

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The Evolution of the Buyer's Journey (1900-2015)

Today we greet you with yet another fascinating infographic from our friends over at HubSpot. All too often ma...

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Content Marketing: Refreshing Old Material to Drive Engagement

This morning at the office, we sat down to a nice cup of coffee and some freshly made banana bread. What does ...

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What to Look For in a Financial Advertising Agency

Marketing managers at financial services firms are a busy and over-worked bunch. This is why the idea of worki...

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How to Track Your Solar Advertising Campaigns

Solar marketing managers know that not all solar advertising campaigns are the same, especially on social medi...

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How to Design an Effective Inbound Funnel

We greet you today with good news. Designing an inbound marketing funnel, in and of itself, isn't entirely dif...

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How to A/B Test for Landing Page Optimization

What's the secret to successful landing page optimization? Test, test, and test some more.

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How You’re Losing Qualified Financial Leads

What's worse than losing a lead? Losing a qualified lead, of course.

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Best Platforms for Solar Social Media Marketing

What are the best platforms for solar social media marketing? Well, as with most marketing-related questions, ...

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Optimize Your Marketing Spend with Retargeting

"Are we spending our marketing dollars wisely?"

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Tracking ROI for Solar Marketing

As any marketer knows, the longer and more complex a sales process, the more difficult it can be to track ROI....

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Professional and Personal Goal Setting for 2015

In case you were wondering, yes, we here at Palmer have set some 2015 goals around the office. One colleague, ...

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Email Marketing: Converting eBlast Recipients into Leads

How can marketers transform passive email recipients into active leads? It's one of the most challenging quest...

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Rules for Social Media for Health Plans

More consumers are using social media to get health plan information, investigate treatment options, and share...

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Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your...

Read More

Solar Lead Generation Tactics for 2015

If there's one thing that's on every solar company's 2015 wish list, it's leads — new, plentiful, high-quality...

Read More

A Beginner’s Guide to Video Marketing

Marketing teams have plenty of excuses for not investing in video marketing: we don't have the time, the in-ho...

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Generating Leads for Financial Institutions Using Inbound Marketing

The secret to generating leads for financial institutions using inbound marketing isn't much of a secret. In f...

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The 5 Best Tools to Grow Your Inbound Marketing

Students of inbound marketing understand the importance of creating a pipeline of compelling content that deli...

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Blogging for Health Plans

With the roll out of the Affordable Care Act, many businesses have rolled out health plan blogs directed towar...

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Marketing Automation for the Holiday Season

Like most business buzzwords, "marketing automation,” means different things to different people. If you're li...

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Ten Best Business Blogging Widgets

We've said it before, and we'll say it again. The best blog post in the world is useless if no one reads it. T...

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Twitter Marketing: How to Organically Grow Your Following

If you're reading this article, you're probably a marketing manager who understands the inherent value of soci...

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Financial Content Offers for the Holiday Season

The holiday season provides many opportunities for banks to roll out end-of-the year financial content offers,...

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Solar Marketing Tips for Off-Season PPC

At the time of this writing, were here in San Francisco are receiving some much-needed rain. And while the rai...

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The Importance of Providing Continued Education for Employees

We take for granted that continued education for employees is good for everyone involved: the company, you the...

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Outbound Advertising for Solar: What Techniques Still Work?

A recent survey found that when asked what technology would be "very hard to give up," 17 percent of Americans...

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Working with an Agency to Create a Streamlined Approval Process

When client companies work with marketing agencies they don't hand over the proverbial keys, walk away, and sa...

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10 Signs You Should Invest in a Financial Inbound Agency

We'll go out on a limb and say that when you were taking your MBA courses, you didn't think that five years la...

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The Importance of Goal Setting with Your Inbound Agency

Goals are critical to any element of marketing, but goal setting is doubly important when viewed through the l...

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How to Engage in LinkedIn Communities for Financial Advisors

We all know that LinkedIn is the social network most attuned to the financial services sector. It's filled wit...

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The Ultimate Cheat Sheet for Solar Inbound Marketing

Your solar inbound marketing strategy contains many tools to generate leads, boost sales, and expand you socia...

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7 Life Hacks to Maintain a Good Work Life Balance

You can probably tell by the title of this post that we're about to dish some advice on how to maintain a heal...

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10 Things Your Competitors Can Teach You About Financial Marketing

We can always learn something from our competitors, and banks, of course, are no exception. Sometimes the less...

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How to Fix a Broken Inbound Marketing Strategy

Inbound marketing is re-writing the rules of how businesses promote their brand, generate leads, and retain cu...

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The Importance of Up-to-Date Solar List Segmentation

There are three primary reasons why you should keep your solar list segmentation practices up to date. First, ...

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7 Ways to be a Hashtag Marketing Expert

As clichéd as it may sound, hashtag marketing is both an art and a science. It's an art because the hashtags y...

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Tips for Marketing in Big Cities

One of the most iconic billboards of San Francisco was courtesy of Yahoo!. You may have seen it, it's faced th...

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Creating A Healthy Balance of Outbound and Inbound Marketing

Despite what many excited marketing agencies may have you believe, inbound marketing will not do away with tra...

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Really Bad Inbound Marketing Advice for Financial Services

Here at Palmer we frequently read up on what other marketing firms say about the state of inbound marketing, p...

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The Importance of SEO for Solar Lead Generation

What do marketing managers at solar firms dream of at night? Perhaps something like the following scenario.

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Marketing Trends for 2015 (And a Look Back at 2014)

It's always fun to make bold predictions about the future. It's not so fun when, thanks to the Internet, peopl...

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Social Media Marketing: How Much is Too Much?

William Blake once said, "The road of excess leads to the palace of wisdom.” We politely disagree, especially ...

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How to Create a Financial Referral Program

Financial referral programs are critical to your firm's short- and long-term bottom line. Unlike other industr...

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How to Utilize Your Solar Videos Through Paid Video Marketing

Google AdWords for video can be an affordable and highly effective online marketing channel for your solar fir...

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Best Practices of Landing Page Forms

Congratulations — a lead clicked on a call-to-action and ended up on a landing page form. That's an accomplish...

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Sales Time-Sucks for Solar (And How to Stop Them)

In a perfect world, your solar reps would spend most of their day selling what is a can't miss-product: afford...

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Is Google+ Marketing Still Useful For Your Social Media Strategy?

We'll ask it again: is Google+ still useful for your social media strategy?

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How to Drive Financial Client Retention

United Airlines recently changed the rules of their frequent flier programs. Starting in 2015, fliers will acc...

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Website Updates for When a Full Redesign Isn't an Option

We recently looked at an insightful Hubspot piece illustrating the things that marketing departments can cut f...

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Financial Inbound Marketing Across The Buyer's Journey

When it comes to your customer's purchasing journey, no two itineraries are the same. Each individual begins a...

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Facebook for Solar Social Media Marketing

Facebook remains a viable marketing channel for solar firms for many reasons. First, most solar firms' target ...

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Blogging by Lunchtime: How to Start a Blog From Scratch

By the time you finish reading this article, you could have set up your own blog from scratch – and posted you...

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How to Use Financial Testimonials to Promote Your Firm

When it comes to getting most out of your financial testimonials, context is everything. Testimonials by thems...

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10 Steps To Getting the Most Out of Your Marketing Agency

Like any outsourcing partner, you want to get the most out of your relationship with your marketing agency. Th...

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How Solar Blogging Generates Brand Awareness

Your solar blog is the "voice" of your brand. It tells the world what your company stands for, how you deliver...

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6 Creative Ways to Embed Custom Graphics into Your Social Posts

Intelligent placement of custom graphics can boost your blog's readership and expand your social media footpri...

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How Does Google+ Marketing Affect SEO?

Brands who balk at investing in Google+ do so for a variety of well-intentioned reasons. They feel that Facebo...

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What's Eroding Your Team's CRM Productivity?

Last Sunday we went over to a friend's house to watch some football. Our friend was in the kitchen preparing h...

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Etiquette Rules for Social Media for Financial Services

Many of the rules of social media don't really apply to financial services.

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It's Monday...Here's How to Maximize Your Marketing Productivity

Despite what you may think, Mondays actually aren't the least productive day of the week. Those would be Thurs...

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11 Twitter Marketing Mistakes Made by Solar Firms

Most solar firms use Twitter to help reach new followers, identify leads, and grow their brand. However, due t...

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Effective Sales Tactics for That Important Client Meeting

Walk into a book store or browse Amazon and you'll inevitably see hundreds of excitable-sounding books talking...

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How to Create Effective Financial CTAs

The CTA is an instrumental part in getting leads and customers to act. It is a tool that all companies can emp...

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What Solar Collateral Should You Include In Your Close-Out Binder?

The most difficult part of the "solar sell" can be the final stage where leads at the bottom of the solar sale...

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Integrating Memes for Social Media

While the word "meme" may not ring a bell, odds are you have already seen dozens of them. According to Social ...

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How to Create Solar Buyer Personas

It's no secret that marketing departments should create buyer personas to better market to leads and prospects...

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6 Signs It's Time to Pay for Social Media Advertising

Is the social media thrill gone? Are followers ignoring your photos? Are blog posts going unread? Are social m...

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What are the Secrets to Successful Financial Blogging?

Your brand's blog is the foundation of your inbound marketing strategy. It's your primary platform to convey e...

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3 Ways Twitter Updates Will Adversely Impact Your Business Page

Twitter recently rolled out a gradual but potentially disruptive change in its platform whereby users will see...

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Keyword Selection for Financial Marketing

Picking the right keywords will make-or-break your SEO and online marketing efforts. It dictates the kinds of ...

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What Does Your Solar Branding Say About Your Company?

What does your solar brand say about your company?

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Twitter Marketing Turns Followers into Customers

Twitter is great for finding out what George Clooney ate for lunch at the famous Beverly Hills bistro Bouchon,...

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Financial Email Marketing: How to Create a Drip System

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Is Your Sales Team Struggling?

If they are meeting or exceeding their goals, your answer is likely "No." But any effective sales manager also...

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Creating Solar Style Guides

The wild world of social media has altered many previously-held perceptions about content writing. Back in the...

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Drive Marketing Optimization By Cutting These Unnecessary Items

It's easy for marketing managers to become overwhelmed by all the buzzwords and trends vying for their attenti...

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Five Ways for Increasing eBlast CTRs

With so many marketing approaches vying for prospects' attention nowadays, eBlast recipients need to do more t...

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Best Practices in Pinterest Marketing

Pinterest is now the third most trafficked social site behind Facebook and Twitter. The network continues to h...

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Unify Your Solar Marketing Messages

Colleges offer semester-long classes on the difference between the "sales" and "marketing" functions within a ...

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LinkedIn for Financial Brands: Lead Generation

LinkedIn is the best social media network for generating leads, particularly for financial brands. There, we s...

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Making the Most Out of Marketing Conferences

Are marketing conferences worth the time, money, and effort to attend? Well, if you walk away from one with a ...

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The Business Case for Twitter Retargeting

Your inbound marketing strategy is only as successful as your ability to deliver relevant ads to unique audien...

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Best Practices in Online Event Marketing

It's every marketers nightmare: holding an event that no one attends. Of course, people will inevitably come t...

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Best Practices in Online Event Marketing

It's every marketers nightmare: holding an event that no one attends. Of course, people will inevitably come t...

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Let Your Busy Season Inform Your Off-Season Solar Marketing Efforts

In a previous post we looked at how solar firms can start planning now for marketing in the off-season. We loo...

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What Factors Influence Your Page's Google Ranking?

Few things are as mysterious as the Google ranking and search algorithm. It's like the Bigfoot or the Loch Nes...

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Is It Time for a Financial Branding Refresh?

In the wake of the recent financial crises, many financial brands have taken a severe beating. Fortunately, mu...

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Creating a Process for Nurturing Inbound Leads

Good news: your email inbox includes three new inbound leads. Bad news: now what? 

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Ten Great Conference Promotional Items

Conference season is upon us, and that can only mean one thing: swag (also known as promotional items.) We can...

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Looking Back on Your Summer Marketing Efforts

It's hard to believe, but we're halfway through the summer season. (It's even more hard to believe if you're s...

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Creating an Effective Solar Email Marketing Schedule

Your email marketing blasts — henceforth known as eBlasts — can be a double-edged sword for your business. On ...

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Do's and Don'ts of Facebook for Business

If you're reading this post, odds are you're a savvy marketing manager who is familiar with what constitutes "...

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Five Marketing Apps You Should Be Using

Marketers constantly tell us that while they understand the value of marketing apps, there are just too many o...

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Keep Your Social Media Marketing Fresh

Has your brand lost its social media mojo? Is the thrill gone? Has it become stale, monotonous and, well, bori...

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Marketing to College Grads for Financial Firms

When it comes to marketing to college grads, the goal isn't to simply introduce your financial brand to young ...

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Get a Head Start on Your Off-Season Solar Marketing Strategy

We don't want to rush things, but summer is a good time to start thinking about your off-season solar marketin...

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The (Not-So-Secret) Secret for Creating Content for SEO

We here at Palmer aren't inclined to fall back on corny one-liners, but when it comes to optimizing your SEO e...

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The Importance of Marketing Campaign Design Consistency

With so many moving parts in a marketing campaign, managers can be forgiven if there are instances of design i...

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Nine Awesome Basic Blog Widgets

As a marketing manager at a small business, you want as many people as possible reading your blog. You've crea...

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Transitioning Towards Financial Institution Inbound Marketing

If you're a loyal reader of this blog who happens to work at a financial institution, odds are you're familiar...

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Best Practices in Instagram Marketing

Small businesses are beginning to realize what the rest of us have known for years: we love to share photos. T...

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Facebook Mistakes To Avoid

There are Facebook mistakes and then there are Facebook mistakes. Posting an unflattering photo of yourself si...

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The Importance of an Effective Solar Call to Action

We all know marketing is hard work. But navigating a prospect through the classic purchasing funnel is particu...

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How to Increase Daily Twitter Engagement

The best way to expand your Twitter presence, reach new customers and strengthen your brand is to boost your d...

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5 Awesome Free Graphic Design Tools

Don't know the difference between Photoshop and Photo Booth? When you hear the word "crop" do you think of fie...

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More Than Yelp: Broadening Your Dealership Reputation Efforts

One of the biggest social media trends affecting marketing departments today is the increasing fragmentation o...

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Optimize Your Lead Nurturing Workflows

Lead nurturing is one of the most critical activities for any marketing department. After all, if a marketer i...

Read More

Keeping Up with Emerging Marketing Trends

If you feel that your marketing team may be slightly behind the curve in terms of emerging inbound marketing t...

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How to Create a Comprehensive Inbound B2C Marketing Plan

Most small businesses realize that creating and publishing compelling and unique content is the cornerstone of...

Read More

Roll Out a Summer Financial Marketing Campaign

With summer upon us, marketing managers at financial institutions should take a well-deserved break. We're thi...

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Best Practices in Flyer Design

One of the biggest misconceptions about things like social media and inbound marketing is that they will compl...

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Why Solar Inbound Marketing Makes Sense For Your Firm

The emergence of inbound marketing is good news for solar firms. These companies operate in an industry that r...

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How to Spark Social Media Engagement

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The Importance of Closed Loop Analytics

“Closing the loop” in business jargon refers to reporting clearly defined results to the CEO, the boss or whoe...

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Automotive Advertising Lessons from Volkswagen

In recent years, Volkswagen has produced some of the most memorable and appealing television commercials on th...

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The Inbound Marketing Solar Sales Funnel

The market for solar products is increasing daily, and companies that are most effective at guiding potential ...

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Evaluating Qualified Leads

Using a variety of inbound marketing mechanisms, marketing departments collect as many leads as possible and e...

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The Key to Successful Automotive Marketing

Whether your auto dealership is a newcomer or has been established locally for decades, it's important to cont...

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Cold calling?

At Palmer we are big proponents of supplementing our inbound marketing plans, i.e. SEO, PPC and social media c...

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Blog Topics for the Solar Industry

One of the fundamental components of any inbound marketing strategy for a solar company is an intriguing and i...

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Measuring Social Media

These days no inbound marketing strategy is complete without a social media component, that’s a given.  Howeve...

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Social Media Advertising

Some of the most common goals we see social media marketers set out to achieve is driving more traffic to your...

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How to Use Twitter to Promote Your Dealership

Drawing visitors to your dealership should start with creating a broad inbound marketing strategy.  The first ...

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Best Blogging Practices

Most of us know that blogging is good for business and we should be doing it, but why exactly?! Blogging is an...

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How to Use LinkedIn as Part of Your Marketing Strategy

LinkedIn is one of the most important platforms for B2B activities like lead generation, job searches and netw...

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Track and Measure Your Solar Social Media Marketing Campaign

Every comprehensive marketing strategy should include a social media component that includes the relevant soci...

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Using Pinterest for your Auto Dealership's Social Media Marketing

In a world where the Internet is at everyone’s fingertips and auto research can produce hundreds of results in...

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Components of an Effective Marketing Strategy

If you are struggling to manage your company’s marketing program, it may be wise to step back and evaluate the...

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Create Buyer Personas for Your Financial Institution's Marketing

Persona-based marketing is a natural fit for most inbound marketing techniques.  By isolating the ideal consum...

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Create a Unique Landing Page for Your Solar Company

The solar industry is poised to become one of the real leaders in the energy sector.  While the technology con...

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When To Use Google AdWords

With the variety of outbound and inbound marketing techniques that most consumers experience daily, it can be ...

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The Best Ways to Market Your Fair or Festival

Whether you are coordinating a large festival with celebrities and top-name acts from around the world or you ...

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Use Social Media as Part of Your Solar Marketing Strategy

The solar industry could be benefiting greatly from the public’s growing enthusiasm for becoming environmental...

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6 Lead Generation Tactics for the Auto Industry

The objective of every automotive dealer is to attract new buyers.  Creating the optimal marketing strategy to...

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14 Lead Generation Tactics for Your Financial Institution

Business growth begins with lead acquisition - it’s no secret that developing successful lead generation techn...

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Advertise Your Inbound Marketing

Nowadays, we see many agencies pushing for strictly inbound marketing practices.  Here at Palmer we believe in...

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5 Social Media Platforms Your Dealership Should Be Using

There are two key trends that auto dealers should be concerned about when formulating a marketing strategy.   ...

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Treating Search Engines Like Your Significant Other

On Valentine’s Day, how do you make your special someone happy and feel loved? There are tons of outlets willi...

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Palmer Signs New Solar Client

The Palmer Ad Agency signed new solar industry client, SouthFace Solar Electric, to help the Arizona-based sol...

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How we apply the Palmer Process to your Financial Institution

Whether you are developing a marketing strategy for a bank, credit union or some other financial institution,y...

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How to Get Personal with Email Marketing

In March of 2012, 59% of B2B marketers said email was the most effective channel in generating more revenue, a...

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Billboard Advertising for the Automotive Industry

If there is an industry that successfully utilizes billboard marketing, it is assuredly the automobile industr...

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7 Lead Generation Tips

Here at Palmer, we know the one thing our clients and prospects are looking for is more leads.  Almost any mar...

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Email Marketing for your Financial Institution

Email marketing has grown tremendously. In fact, here at Palmer we estimated that our email marketing campaign...

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Combining Inbound and Outbound Marketing: 4 ways It Can Work

Since the advent of the Internet as a marketing tool, we have seen a new marketing dynamic come into play and ...

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Why SEO for your Car Dealership is Essential

While there is no denying the importance of a search engine optimization (SEO) strategy for any company on the...

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4 B2B Social Media Marketing Tips

With 2013 underway, there is no doubt that social media is here to stay and needs to become a part of your mar...

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Palmer in Action: The Asparagus Festival

Who doesn't love their annual county fair or festival?  Here at Palmer we have been working with fairs and fes...

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Direct Mail: A Strong Marketing Tactic for Financial Institutions

 The marketing community may have directed the lion’s share of its attention to digital strategies, but any ve...

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Marketing Projections for 2013

As the year draws to a close, 2013 promises many new opportunities and challenges for marketing professionals....

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Pinterest for your Solar Company's Social Media

With a 4,000 percent jump in visitors in the past six months, there is little doubt that Pinterest is the hott...

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Keys to Re-Branding Your Auto Manufacturer

The life cycle of an auto manufacturer’s reputation is usually measured in years, if not decades.  Convincing ...

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Is Freemium Marketing Right for Your Business?

In the consumer marketplace, very few things can beat “free,” which is why the term shows up so much in advert...

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Social Media Can Save $$ for Financial Institutions & Their Customers

In today’s economy, the name of the game is adding value to every transaction. This is especially true for cus...

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The Most Cost Effective Marketing Techniques for Dealerships

In large part, the public has become desensitized to traditional marketing initiatives by car dealerships. Alt...

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How to Integrate Social Media with Content Marketing

Content is vital to leveraging your company’s popularity and reputation, while social media provides the ideal...

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Banking Bliss with Social Media and Customer Service

Engaging with customers to answer queries, address account issues and improve general relations presents quite...

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Five Ways to Find Leads on Twitter for Automotive Dealers

Twitter is more than just a great networking site; it can also be a powerful tool for your dealership… if you ...

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Four Ways to Leverage Social Media

There has been a lot of discussion about how social media networks like Facebook and Twitter can make piles of...

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Q&A with Justin Krum, A Solar Power Brainiac

I recently had the opportunity to talk solar with Justin Krum, President and CEO of 1st Light Energy, our part...

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Were ads better in the 1960s?

The ad breaks during the new series of Mad Men on Sky Atlantic featured commericals from the early 60s. So was...

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Using Twitter Effectively

Sure, Twitter is constantly in the news. You hear about how some celebrities have zillions of followers – and ...

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Facebook's Challenge - Making Money in Mobile World - NYTimes.com

"MENLO PARK, Calif. — At Facebook’s headquarters here, mobile devices are everywhere. The first thing visitors...

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Newspaper Advertising - Succeeding or Depleting in a Digital World?

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Keep E-mail Marketing Personal

More and more companies are using email campaigns to stay in touch with their customers – as well as their pro...

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Time to Face the new Facebook

If you’re a Facebook advertiser, you’ve probably noticed lots of changes to the Facebook format over the past ...

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To Coupon or Not

Last week I read a news story about a business in New York that was closing its doors. Unfortunately, that hap...

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Breaking into Social Media

Many companies are asking, “What is the easiest way into the social media marketing arena.” Truth is, there is...

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Confessions of a Channel Changer

Ok, I admit it. I’m a channel changer. No, this has absolutely nothing to do with television. For that, I have...

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YouTube? You Bet!

With all the attention that marketers are paying to Facebook, it’s almost as if YouTube has taken a back seat ...

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Where's the social media bandwagon?

If you run a business or are a marketing guru who advises businesses on how to spend their marketing dollars, ...

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Facing up to the New Facebook

Have you been on Facebook since the big change to “Timeline?” If you haven’t you should check out their new fo...

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Don't be a Twit! Best Twitter Marketing Practices

Want the “tweet” taste of success with Twitter? Of course you do – so when it comes to formalizing your Twitte...

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Business E-mail Makeovers

How many business emails do you get each day? Five? Ten? More? Chances are, you’re getting more and more email...

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B2B Marketing Tactics

In the past several years, many business owners have discovered a horrifying fact: that their traditional B2B ...

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Social Media as a Marketing Channel

Every now and then there are some new buzzwords that pop into the marketing lexicon. One of the ones I’m seein...

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Social Media Flops

If you’re thinking about starting a social media program for your company, here’s a news flash: not everyone w...

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Social Media Trends

Ok, it’s almost June – almost halfway through 2012! My how time flies! Last year we made all many observations...

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Planning a Social Media Budget

Everyone who utilizes social media thinks it has to be fluid – no long-term planning, just start using it and ...

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Honing up on Digital Marketing

Every business with a focus on growth and profitability is now embracing digital marketing. Even those busines...

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Do Google Adwords really work?

I hear it all the time – “I’ve been spending a lot of money on Google AdWords, and I think it’s a huge waste o...

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Do you really still need a website?

Many businesses are asking if they really need to maintain a website, since most people are heading toward Fac...

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More Alphabet Soup

If you’re puzzled by abbreviations that relate to marketing on the Internet, you’re not alone. Many businesses...

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Old Fashioned Advertising

With all the talk and chatter about Facebook, LinkedIn and Twitter, it’s amazing how some advertisers are stuc...

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Email Marketing Success

Most small businesses are committed to customer growth – and retention. And one of the best ways to go about b...

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Pay per click?

I get asked all the time if a “Pay-Per-Click” campaign is an effective way to market products and services. Th...

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Making Money

It’s hard to believe that it was just a few short years ago that social media came to be “the one.” Think abou...

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Social Media Trends for Small Business

I hear this all the time: “I’m supposed to be using social media, but I’m just a small business. Is it really ...

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Small Business Acting Big

So, you’ve been hearing about new marketing trends, social media predictions, what to watch for – and what to ...

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Content is King

While traditional media and social media are still going strong, the up-and-comer in the marketing world is co...

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Marketing to Boomers

Are you a business owner? Or are you running a company? Well, if the answer is “yes,” then it’s time to look a...

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Mistakes Can Happen

We’ve been telling you over the past weeks about how social media should play a bigger role in your marketing ...

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Mobile Marketing

If you’re an advertiser using social media, (and you should be!) here is some important information about targ...

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What’s New on Facebook?

So many businesses have jumped on the Facebook bandwagon that it’s hard to believe there are still companies o...

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Welcome to 2012

Well, 2011 is history and the results are in: it turned out to be a pretty merry Christmas for retailers after...

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Make Public Relations Part of Your Plan

With so much emphasis on social media and the Internet, many small businesses are forgetting one key tactic to...

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Social Media & Marketing: A New Year is Here!

Ok, 2011 is history. The fact is, the New Year is here! So what’s on the horizon for businesses – large and sm...

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Get Your Website Ready for 2012!

Every year at this time people make lists of what they’re going to accomplish or change in the coming year. It...

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Social Media Trends to Look for in 2012

Normally people would be counting down how many days are left until Christmas. But I’m more excited about how ...

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Hold That Event, Virtually!

Here’s some interesting news: about 42% of businesses are planning to hold their next big event – online. Not ...

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Come out Swinging

A statistic popped out of the Internet the other day (statistics have a way of doing that on the Internet) tha...

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2012 Is Almost Here

You can see it in the malls, in the stores, almost everywhere you look. Just as the final Halloween mask was p...

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What’s The Difference?

A colleague recently asked me, “What’s the difference between advertising and public relations?” Isn’t it one ...

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Social Media Tools

Surprisingly, about half of small business executives in a recent survey said they aren’t using social media t...

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Is Social Media Wonderful?

This has been a watershed year for social media and social media marketers. It’s the year the big guns (as in ...

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Advanced Facebook Strategies

With over 750 million users, it’s safe to assume that everyone has some knowledge of how to use Facebook. It’s...

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Palmer Advertising is Looking to Hire!

Palmer, LLC—a San Francisco boutique advertising agency—is looking for an experienced Front End Developer / eM...

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Forget the "Help Wanted" Ads

Let’s say you have a position open for a new marketing director. In the “old days,” you’d put an ad in the loc...

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Marketing is Spelled with a "P"

Do you know the four "P's" of tactical marketing? They're not the ones taught in Marketing classes - these wor...

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Goodbye Sunday Papers?

We all know that the newspaper industry is on life support, with a prognosis that at best gives papers as we k...

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Using Google Adwords, or Not

So many small businesses have been using Adwords to promote their business and increase sales. And for years, ...

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Blogging Rights

You’ve heard all about social media marketing for your business, right? And how if you’re not on the proverbia...

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Social Media Beckons

Still haven’t adopted a social media strategy yet? You’re not alone. See, lots of CEOs are saying, “sure, soci...

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Palmer Talks Advertising with the Central Valley Business Journal

This week we had the privilege of discussing our current role in the industry and how we have kept moving forw...

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Using Blogs

Ok, just in case you didn’t know it, you’re reading a blog. Thanks for reading! But here’s something to think ...

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The Facebook vs. Google Saga Continues

So, the biggest news for Facebook fans this week brings bad news for the new Google+. That news, of course, is...

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Are You On Facebook?

Everywhere you go, you see people glued to their iPads, smart phones and laptops. Do you think everyone is wor...

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How Tweet It Is

In just a few short years since Twitter came on the scene, the American lexicon has taken the simple word, “tw...

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New Social Media Battle In Play

The lines haven’t been drawn, yet. But the sketch lines are definitely in place: the new Google+ is taking on ...

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Time to Rethink Your Advertising

“For years, we’ve been pretty successful bringing in new customers using our radio and TV ads. But media price...

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What Makes A Good Marketing Plan

“A colleague recently asked me if I had my marketing plan in place, and I guess the look on my face gave him t...

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How To Be A Great Advertiser

"I heard that Ikea was recently named by Cannes Lions International Festival of Creativity as the 2011 “advert...

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Time To Break Some Rules

When developing ads and direct mail, aren’t there some specific rules to follow with regard to creativity? I h...

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Go Goo-Goo For Gaga!

When talking with a colleague recently about advertising, he made the comment, “when it comes to marketing, yo...

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Don't Even Think About It!

Our company is planning on doing some brochures, print ads and radio commercials. I recently found some photos...

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Ad Frequency

“Some colleagues tell me that I have to run an ad 3 times in order for it to produce results, while others mai...

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How do you grow your email list?

“People are always telling me to “grow my email list, so I can stay in touch with my customers. Are there some...

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Mistakes New Advertisers Make

I’m a relatively new advertiser, and most people are telling me to avoid making the “typical new advertiser” m...

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Are you getting what you paid for?

Someone mentioned that I should be measuring the effectiveness of my advertising. How do you go about doing th...

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Mobile Marketing - join the Revolution!

I recently received a text from a store I shop at – offering me a “special discount.” Does this type of market...

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How do I best utilize my ad agency?

That’s a great question, but unfortunately, there’s no simple answer. The best thing you can do to start the p...

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How do you develop an advertising budget?

Do you have a “deer in the headlights” look when you’re asked what your ad budget is for the year? If you do, ...

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With advances in marketing, are businesses still using direct mail?

You bet they are – and if done correctly, direct mail really works. But forget about sending out a coupon ever...

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Should I be doing radio or television broadcast advertising?

YES. And that’s not a trick answer either! The truth is, with the right budget and the right media plan, you c...

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How can I use email marketing to turn "lookers" into customers?

So, you want to start putting the Internet to work for your company? Good move! More and more people and busin...

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I'm not dating, so why bother with social media?

If you think “social media” is just about Facebook, dating and “tweeting” about your weekend escapades, think ...

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What's with all this branding stuff?

Do you remember what marketing was like before someone came along in the 70’s and dropped the “B” word? (That’...

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It's not about you

We do really work in a strange industry. Officially we work on behalf of our clients, but sometimes this seems...

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It's Advertising, not Accounting

The marketing world, it is a changing. We have been hearing this particular drumbeat for years, and recently i...

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When did advertising get so hard?

This week I spent time at the Online Market Summit in San Francisco. With all the new online channels availabl...

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Verizon wants you to "Rule The Air"...which means what exactly?

Ideation sites. They have been all the rage for years now in marketing. The reasoning behind them seems to be ...

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There's gold in dem dar hills!

One of the nice things about an advertising agency is the ability to track trends. And by that I do not mean c...

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Maybe Prince is right

If anything, you have to give the Purple One his due because he does know how to make splash. In an interview ...

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What if British Petroleum was your client?

Disasters can fun sport for us in advertising. Full blown nightmares are even better, the chance for all of us...

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Singing the same old song

Here in our world headquarters in downtown San Francisco, we are sometimes serenaded by the sounds of street s...

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Learning to love the spaces in between

For all the brilliant minds who are in advertising (and yes Dorothy, they do exist), we as an industry are ver...

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To figure out marketing, go find a salesperson

The meeting happened years ago, in one of those fabulous Silicon Valley office parks around Cupertino. We were...

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The Tao of Technology Marketing

Let's just come right out and say it: Consumer Packaged Goods (CPG) marketing is easy. No, seriously, bear wit...

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Brewing a Fluid Brand

We have spoken a lot on this blog about tactics in today’s marketing world. We have gone over the basic blocki...

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Paul the Tire Guy

You have had that day too, right? You walk out the door, take a look at your tires, and think to yourself, "ye...

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Ready, shoot, aim?

Remember the good old days of “ready, shoot, aim?” You don”t? Well, gather round kids as we regale you with a ...

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Is it integrated marketing, or parallel marketing?

Are you integrated? Of course you are. In fact, we are all integrated, full-service, multi-channel, media agno...

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Out with the old! And in with the old!

Hold on…wait for it. Just a little longer. Ok, there it is…I present the newest greatest idea that will revolu...

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Has your brand impressed today?

A funny thing happens when children are born. They see the face of their mother and do something that animals ...

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