<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1628844417177726&amp;ev=PageView&amp;noscript=1">
FREE CONSULTATION

THE PALMER ADVANTAGE

Where marketers come to grow.

Latest Articles

Palmer Blog

Need Help? Get A Free Quote.
LEARN MORE

Featured Articles

Filter By Categories
How Blockchain Will Influence the World of Marketing

Blockchain is one of the most important innovations hitting the world today, and it's havi...

How to Build Pillar Pages to Improve Your Business' SEO

You’ve heard it time and time again: search engine optimization is changing. But keeping u...

How to Find the Best Inbound Marketing Agency (Even If It Isn't Ours)

While there is still a place for traditional outbound marketing tactics, inbound marketing...

Artificial Intelligence - A Marketer's Friend or Foe?

For many people, artificial intelligence conjures images from sci-fi movies and post-apoca...

What Is A Schema Markup and Why Is It Important for SEO?

In 2011 Google, Bing and Yahoo got together and created schema markup, part of schema.org,...

The Buyer’s Journey: A Lead Nurturing Story

Marketing professionals are often talking about the “buyer’s journey,” and this leaves man...

6 Steps for Recovering from a Marketing Disaster

You know that awful feeling you get in the pit of your stomach when you screw up in your m...

Why You Should Think of Branding Like a Marriage

You’ve carefully picked out your brand colors, fonts, shapes and more. Maybe you’ve even h...

Your Lead Generation Strategies Are Working… Now What?

Determining the right lead generation strategy for your business can take time. But once y...

Is Your Marketing Team Running out of Time and Resources?

Are you trying to do more than you have time or resources for? Many small- to medium-size...

Is Your Marketing Strategy Effective? Here’s Our Secret to Success

Whether you are starting a business, launching a new product, or developing a marketing pl...

7 Reasons A Digital Business Should Still Consider Traditional Marketing

Most businesses make a common mistake of focusing too much on digital marketing strategies...

Palmer's Top 5 Favorite 2018 Super Bowl Commercials

With over 100 million viewers tuning it, the Super Bowl is one of the largest sporting eve...

GMB | An Essential Tool to Grow Your Local Business

Google processes over 5 billion searches every day - that is 40,000 search queries every s...

How to Attract the Coveted Millennials to Your Community Bank

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, mo...

How to Attract the Coveted Millennials to Your Credit Union

Millennials – those between 18 and 36 years old – make up nearly 25% of the population, mo...

What Minimalism Can Teach Us About Web Design

Nailing your web design can make a huge difference to your brand’s impact. First impressio...

How to Measure Campaign ROI

Why can it be difficult to measure the effectiveness of your ad campaign? There are many r...

Put Your Emails to the A/B Test

Not happy with your email conversion rates? Let A/B tests, also known as conversion rate o...

Lead Nurturing for Beginners

Lead nurturing is one of the most critical activities for any marketing department, and at...

Competitive Content Analysis for Residential Solar Companies

Capturing and then maintaining market share in the residential solar market is a never-end...

Content Generation 101 for Solar Companies

Solar firms looking to create a stellar inbound marketing strategy are faced with the clas...

5 Tips for Creating eBlasts That Get Results

When it comes to getting the word out about your business, email is an extremely easy and ...

Tips for Off-Season PPC Solar Campaigns

In the past few weeks we here at Palmer HQ in San Francisco have been experiencing some pr...

Lead Scoring Explained

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepa...

The Perfect Blend of Outbound & Inbound Marketing for Your Solar Company

Due to its high ROI and relatively low costs, your solar company probably already has a ro...

5 Solar Website Design Tips to Drive Leads

Your solar website's primary goal is simple: to generate enough visitor interest that they...

'Tis the Season to Use Marketing Automation

Like most business buzzwords, "marketing automation,” means different things to different ...

Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of the...

How to Build a Successful Marketing Campaign for Solar Companies

Marketing and sales alignment is a must for businesses to succeed. Just think about it lik...

Converting eBlast Recipients into Leads

How can marketers transform passive email recipients into active leads? It's one of the mo...

The Power of Infographic Marketing

Why are infographics powerful? The reason is simple. It allows brands to present interesti...

How to Create Landing Pages That Drive Leads for Solar Companies

The solar industry is poised to become one of the real leaders in the energy sector.  Whil...

How to Keep Up with Content Creation for the Solar Industry

Solar firms looking to create an inbound marketing strategy built on compelling content ar...

Solar Lead Generation Tactics for 2016

If there's one thing that's on every solar company's 2016 wish list, it's leads — new, ple...

Branding Questionnaire

If you think that a brand exercise is an unnecessary effort, think again. That’s because a...

What Are Psychographics?

“I’ve heard the term 'demographics' used with respect to targeting my potential customers,...

3 Technologies We Loved at InterSolar North America

We admit it. Most industry conferences can be a little underwhelming. You might have been ...

5 Reasons Why Inbound Marketing Is a Perfect Fit for B2B Solar

By now it's pretty obvious that the internet has changed the way people make shopping deci...

10 Solar Marketing Strategies to Boost Sales

If you run a solar company, chances are you’re faced with a lot of competition — from larg...

Tips for Writing Compelling Blog Titles

Let's say you had a flower shop on a busy street and 8 out of 10 pedestrians stopped to ch...

Palmer in Action: Financial Center Credit Union

 At Palmer, we know that if you were to list some of the most exciting things in life, ban...

How To Create Statistics For Your Infographic Marketing Efforts

Behind every effective infographic is compelling data that speaks to the concerns of your ...

Marketing Automation 101: Setting Up Lead Scoring and Workflows

What do marketing automation and the boy scouts have in common? One simple adage: Be Prepa...

10 Financial Marketing Blogs We Love

So much to read and learn about, so little time! If you're a busy marketer at a bank or cr...

Email Marketing: The #1 Reason Your Emails Aren’t Getting Opened

What's the #1 reason why your emails aren't getting opened? For an answer we turn to the "...

Season-Specific Financial Services Marketing: Tax Day

We talk quite a bit about holiday marketing here at Palmer, but more often than not, it in...

Three Reasons your Content and Design Teams are Failing (And What You Can Do About It)

As you can guess from the title of this post, in a moment we'll look at three reasons why ...

How to Integrate Video Marketing into Your Strategy

After a resisting the siren song of video marketing for years, your team is finally ready ...

Blog Hosting Tools 101: Hubspot, Wordpress, Weebly, and More

Of all of the reasons to not start a blog, an inability to find an intuitive, free, and si...

Holiday Marketing Trends: The Easter Edition

When someone mentions Easter marketing, what do you think of? We think of those Cadbury Eg...

How to Increase Your Health Plans Brand Awareness

There was as time not so long ago when most company could generate sufficient brand awaren...

Four Important SEO Updates

By the time you finished reading this post, Google will (likely) have rolled out new SEO u...

Creating an SEO Strategy for Health Plans

If you (or your boss, for that matter) has any doubts about the value of search engine opt...

What Makes San Francisco an Advertising Mecca?

We recently stumbled across an article in the New York Times looking at why, despite all t...

Ensuring Your Solar Ad Agency Tracks ROI

If this were a perfect world, every client company that works with a solar ad agency will ...

Spring Clean Your Inbound Marketing Tactics

Spring is here, and that means spring cleaning, which gave us an idea. While you're emptyi...

Hiring an Inbound Agency (The Financial Services Edition)

Full disclosure. We here at Palmer are an end-to-end digital marketing agency, so not surp...

Combining Inbound and Outbound Marketing in Your Advertising Strategy

To paraphrase Mark Twain, “the death of outbound marketing has been greatly exaggerated.” ...

Going Green in Your Digital Marketing

Tomorrow is St. Patrick's Day and this year we here at Palmer figured that since we'll all...

How To Implement an Effective Process for Proofing Content

When you think of proofing content, you may picture a scene out of the film “All The Presi...

Financial Email Marketing: How Often Should You Send Out eBlasts?

One of the key challenges of any email marketing effort is navigating that fine line betwe...

When to Outsource Your Solar Advertising

Outsourcing solar advertising can be a tremendously difficult decision. After all, you're ...

Three Reasons to Work for an Advertising Agency in San Francisco

As you read this, thousands — no, millions! — of professionals around the world are thinki...

Blogging for Health Plans: Six Tips to Boost Reader Engagement

We admit that comparing health plans or reading up on deductibles isn't exactly fun. But t...

How to Generate Leads for Solar

Solar marketers looking to generate high-quality leads have a steeper hill to climb than t...

Eye-Catching Headlines for Financial Marketing

Let's be honest. Financial content isn't exactly the most electrifying stuff in the world....

Health Plan Marketing: Which Outbound Techniques Still Work?

Loyal readers to this blog know that we at Palmer remain bullish on "outbound marketing" t...

Email Marketing: How to A/B Test Your eBlasts

Not happy with your eBlast conversion rates? Well, have you conducted some A/B testing rec...

Valentine's Day Holiday Marketing: Hallmark Through the Years

 

Financial Lead Nurturing: Knowing When to Say Goodbye

"Parting is such sweet sorrow," Shakespeare famously wrote, and nowhere is that sentiment ...

Networking for Marketers

We marketers are an interesting bunch. We like meeting people, but at the same time, netwo...

Creating Solar Infographics

There are many excuses for not creating solar infographics. Some excuses are more legitima...

Five Ways to Increase Your Landing Page Conversion Rate

We're all familiar with the term, "It's an art, not a science."

How to Write a Financial Press Release

The financial press release is a lot like the fax machine of the modern marketing world. I...

Increase Your Health Plan Conversion Rates

The rollout of the Affordable Care Act means thousands of Americans will now be shopping o...

AdWords Marketing: Think Like a Google Search Power User

If you're familiar with the art of Googling, you'll know that if you type a specific phras...

Google Adwords for Solar: Setting Up a Campaign

There are many valid excuses for not setting up a Google Adwords solar campaign. But the f...

Building Your Health Plan Inbound Marketing Strategy

We like to remind certain industries about just how lucky they are when it comes to inboun...

How to Pick Your California Advertising Agency

Let's start off today's post with things that you already know. You know that your firm wi...

Spice Up Your Financial Content

Is your financial content a bit, well, stale? Don't blame yourself. It's financial content...

How to Write a Blog Editorial Calendar

The jury is in. Blogging will continue to be of critical importance for brands in 2015. Th...

How to Track Ad Campaign ROI

Why can it be difficult to measure the effectiveness of your ad campaign? The reasons vary...

The Evolution of the Buyer's Journey (1900-2015)

Today we greet you with yet another fascinating infographic from our friends over at HubSp...

Content Marketing: Refreshing Old Material to Drive Engagement

This morning at the office, we sat down to a nice cup of coffee and some freshly made bana...

What to Look For in a Financial Advertising Agency

Marketing managers at financial services firms are a busy and over-worked bunch. This is w...

How to Track Your Solar Advertising Campaigns

Solar marketing managers know that not all solar advertising campaigns are the same, espec...

How to Design an Effective Inbound Funnel

We greet you today with good news. Designing an inbound marketing funnel, in and of itself...

How to A/B Test for Landing Page Optimization

What's the secret to successful landing page optimization? Test, test, and test some more.

How You’re Losing Qualified Financial Leads

What's worse than losing a lead? Losing a qualified lead, of course.

Best Platforms for Solar Social Media Marketing

What are the best platforms for solar social media marketing? Well, as with most marketing...

Optimize Your Marketing Spend with Retargeting

"Are we spending our marketing dollars wisely?"

Tracking ROI for Solar Marketing

As any marketer knows, the longer and more complex a sales process, the more difficult it ...

Professional and Personal Goal Setting for 2015

In case you were wondering, yes, we here at Palmer have set some 2015 goals around the off...

Email Marketing: Converting eBlast Recipients into Leads

How can marketers transform passive email recipients into active leads? It's one of the mo...

Rules for Social Media for Health Plans

More consumers are using social media to get health plan information, investigate treatmen...

Vintage Holiday Advertising

There aren't many things that most customers can agree on, but vintage stuff is one of the...

Solar Lead Generation Tactics for 2015

If there's one thing that's on every solar company's 2015 wish list, it's leads — new, ple...

A Beginner’s Guide to Video Marketing

Marketing teams have plenty of excuses for not investing in video marketing: we don't have...

Generating Leads for Financial Institutions Using Inbound Marketing

The secret to generating leads for financial institutions using inbound marketing isn't mu...

The 5 Best Tools to Grow Your Inbound Marketing

Students of inbound marketing understand the importance of creating a pipeline of compelli...

Blogging for Health Plans

With the roll out of the Affordable Care Act, many businesses have rolled out health plan ...

Marketing Automation for the Holiday Season

Like most business buzzwords, "marketing automation,” means different things to different ...

Ten Best Business Blogging Widgets

We've said it before, and we'll say it again. The best blog post in the world is useless i...

Twitter Marketing: How to Organically Grow Your Following

If you're reading this article, you're probably a marketing manager who understands the in...

Financial Content Offers for the Holiday Season

The holiday season provides many opportunities for banks to roll out end-of-the year finan...

Solar Marketing Tips for Off-Season PPC

At the time of this writing, were here in San Francisco are receiving some much-needed rai...

The Importance of Providing Continued Education for Employees

We take for granted that continued education for employees is good for everyone involved: ...

Outbound Advertising for Solar: What Techniques Still Work?

A recent survey found that when asked what technology would be "very hard to give up," 17 ...

Working with an Agency to Create a Streamlined Approval Process

When client companies work with marketing agencies they don't hand over the proverbial key...

10 Signs You Should Invest in a Financial Inbound Agency

We'll go out on a limb and say that when you were taking your MBA courses, you didn't thin...

The Importance of Goal Setting with Your Inbound Agency

Goals are critical to any element of marketing, but goal setting is doubly important when ...

How to Engage in LinkedIn Communities for Financial Advisors

We all know that LinkedIn is the social network most attuned to the financial services sec...

The Ultimate Cheat Sheet for Solar Inbound Marketing

Your solar inbound marketing strategy contains many tools to generate leads, boost sales, ...

7 Life Hacks to Maintain a Good Work Life Balance

You can probably tell by the title of this post that we're about to dish some advice on ho...

10 Things Your Competitors Can Teach You About Financial Marketing

We can always learn something from our competitors, and banks, of course, are no exception...

How to Fix a Broken Inbound Marketing Strategy

Inbound marketing is re-writing the rules of how businesses promote their brand, generate ...

The Importance of Up-to-Date Solar List Segmentation

There are three primary reasons why you should keep your solar list segmentation practices...

7 Ways to be a Hashtag Marketing Expert

As clichéd as it may sound, hashtag marketing is both an art and a science. It's an art be...

Tips for Marketing in Big Cities

One of the most iconic billboards of San Francisco was courtesy of Yahoo!. You may have se...

Creating A Healthy Balance of Outbound and Inbound Marketing

Despite what many excited marketing agencies may have you believe, inbound marketing will ...

Really Bad Inbound Marketing Advice for Financial Services

Here at Palmer we frequently read up on what other marketing firms say about the state of ...

The Importance of SEO for Solar Lead Generation

What do marketing managers at solar firms dream of at night? Perhaps something like the fo...

Marketing Trends for 2015 (And a Look Back at 2014)

It's always fun to make bold predictions about the future. It's not so fun when, thanks to...

Social Media Marketing: How Much is Too Much?

William Blake once said, "The road of excess leads to the palace of wisdom.” We politely d...

How to Create a Financial Referral Program

Financial referral programs are critical to your firm's short- and long-term bottom line. ...

How to Utilize Your Solar Videos Through Paid Video Marketing

Google AdWords for video can be an affordable and highly effective online marketing channe...

Best Practices of Landing Page Forms

Congratulations — a lead clicked on a call-to-action and ended up on a landing page form. ...

Sales Time-Sucks for Solar (And How to Stop Them)

In a perfect world, your solar reps would spend most of their day selling what is a can't ...

Is Google+ Marketing Still Useful For Your Social Media Strategy?

We'll ask it again: is Google+ still useful for your social media strategy?

How to Drive Financial Client Retention

United Airlines recently changed the rules of their frequent flier programs. Starting in 2...

Website Updates for When a Full Redesign Isn't an Option

We recently looked at an insightful Hubspot piece illustrating the things that marketing d...

Financial Inbound Marketing Across The Buyer's Journey

When it comes to your customer's purchasing journey, no two itineraries are the same. Each...

Facebook for Solar Social Media Marketing

Facebook remains a viable marketing channel for solar firms for many reasons. First, most ...

Blogging by Lunchtime: How to Start a Blog From Scratch

By the time you finish reading this article, you could have set up your own blog from scra...

How to Use Financial Testimonials to Promote Your Firm

When it comes to getting most out of your financial testimonials, context is everything. T...

10 Steps to Getting the Most Out of Your Marketing Agency

Like any outsourcing partner, you want to get the most out of your relationship with your ...

How Solar Blogging Generates Brand Awareness

Your solar blog is the "voice" of your brand. It tells the world what your company stands ...

Marketing Design: Embedding Custom Graphics in Social and Blogging Strategies

Intelligent placement of custom graphics can boost your blog's readership and expand your ...

How Does Google+ Marketing Affect SEO?

Brands who balk at investing in Google+ do so for a variety of well-intentioned reasons. T...

What's Eroding Your Team's CRM Productivity?

Last Sunday we went over to a friend's house to watch some football. Our friend was in the...

Etiquette Rules for Social Media for Financial Services

Many of the rules of social media don't really apply to financial services.

It's Monday...Here's How to Maximize Your Marketing Productivity

Despite what you may think, Mondays actually aren't the least productive day of the week. ...

11 Twitter Marketing Mistakes Made by Solar Firms

Most solar firms use Twitter to help reach new followers, identify leads, and grow their b...

Effective Sales Tactics for That Important Client Meeting

Walk into a book store or browse Amazon and you'll inevitably see hundreds of excitable-so...

How to Create Effective Financial CTAs

The CTA is an instrumental part in getting leads and customers to act. It is a tool that a...

What Solar Collateral Should You Include In Your Close-Out Binder?

The most difficult part of the "solar sell" can be the final stage where leads at the bott...

Integrating Memes for Social Media

While the word "meme" may not ring a bell, odds are you have already seen dozens of them. ...

How to Create Solar Buyer Personas

It's no secret that marketing departments should create buyer personas to better market to...

Six Signs it May Be Time to Pay for Social Media Advertising

Is the social media thrill gone? Are followers ignoring your photos? Are blog posts going ...

What are the Secrets to Successful Financial Blogging?

Your brand's blog is the foundation of your inbound marketing strategy. It's your primary ...

Twitter Marketing: How Does Its Platform Change Effect Your Business Page?

Twitter recently rolled out a gradual but potentially disruptive change in its platform wh...

Keyword Selection for Financial Marketing

Picking the right keywords will make-or-break your SEO and online marketing efforts. It di...

What Does Your Solar Branding Say About Your Company?

What does your solar brand say about your company?

Twitter Marketing Turns Followers into Customers

Twitter is great for finding out what George Clooney ate for lunch at the famous Beverly H...

Financial Email Marketing: How to Create a Drip System

Is Your Sales Team Struggling?

If they are meeting or exceeding their goals, your answer is likely "No." But any effectiv...

Creating Solar Style Guides

The wild world of social media has altered many previously-held perceptions about content ...

Drive Marketing Optimization By Cutting These Unnecessary Items

It's easy for marketing managers to become overwhelmed by all the buzzwords and trends vyi...

Five Ways for Increasing eBlast CTRs

With so many marketing approaches vying for prospects' attention nowadays, eBlast recipien...

Best Practices in Pinterest Marketing

Pinterest is now the third most trafficked social site behind Facebook and Twitter. The ne...

Unify Your Solar Marketing Messages

Colleges offer semester-long classes on the difference between the "sales" and "marketing"...

LinkedIn for Financial Brands: Lead Generation

LinkedIn is the best social media network for generating leads, particularly for financial...

Making the Most Out of Marketing Conferences

Are marketing conferences worth the time, money, and effort to attend? Well, if you walk a...

The Business Case for Twitter Retargeting

Your inbound marketing strategy is only as successful as your ability to deliver relevant ...

Best Practices in Online Event Marketing

It's every marketers nightmare: holding an event that no one attends. Of course, people wi...

Best Practices in Online Event Marketing

It's every marketers nightmare: holding an event that no one attends. Of course, people wi...

Let Your Busy Season Inform Your Off-Season Solar Marketing Efforts

In a previous post we looked at how solar firms can start planning now for marketing in th...

What Factors Influence Your Page's Google Ranking?

Few things are as mysterious as the Google ranking and search algorithm. It's like the Big...

Is It Time for a Financial Branding Refresh?

In the wake of the recent financial crises, many financial brands have taken a severe beat...

Creating a Process for Nurturing Inbound Leads

Good news: your email inbox includes three new inbound leads. Bad news: now what? 

Ten Great Conference Promotional Items

Conference season is upon us, and that can only mean one thing: swag (also known as promot...

Looking Back on Your Summer Marketing Efforts

It's hard to believe, but we're halfway through the summer season. (It's even more hard to...

Creating an Effective Solar Email Marketing Schedule

Your email marketing blasts — henceforth known as eBlasts — can be a double-edged sword fo...

Do's and Don'ts of Facebook for Business

If you're reading this post, odds are you're a savvy marketing manager who is familiar wit...

Five Marketing Apps You Should Be Using

Marketers constantly tell us that while they understand the value of marketing apps, there...

Keep Your Social Media Marketing Fresh

Has your brand lost its social media mojo? Is the thrill gone? Has it become stale, monoto...

Marketing to College Grads for Financial Firms

When it comes to marketing to college grads, the goal isn't to simply introduce your finan...

Get a Head Start on Your Off-Season Solar Marketing Strategy

We don't want to rush things, but summer is a good time to start thinking about your off-s...

The (Not-So-Secret) Secret for Creating Content for SEO

We here at Palmer aren't inclined to fall back on corny one-liners, but when it comes to o...

Facebook Advertising for Automotive Dealerships

If you wondering how to take your dealership's Facebook presence to the next level, perhap...

The Importance of Marketing Campaign Design Consistency

With so many moving parts in a marketing campaign, managers can be forgiven if there are i...

Nine Awesome Basic Blog Widgets

As a marketing manager at a small business, you want as many people as possible reading yo...

Transitioning Towards Financial Institution Inbound Marketing

If you're a loyal reader of this blog who happens to work at a financial institution, odds...

Best Practices in Instagram Marketing

Small businesses are beginning to realize what the rest of us have known for years: we lov...

Facebook Mistakes To Avoid

There are Facebook mistakes and then there are Facebook mistakes. Posting an unflattering ...

The Importance of an Effective Solar Call to Action

We all know marketing is hard work. But navigating a prospect through the classic purchasi...

How to Increase Daily Twitter Engagement

The best way to expand your Twitter presence, reach new customers and strengthen your bran...

5 Awesome Free Graphic Design Tools

Don't know the difference between Photoshop and Photo Booth? When you hear the word "crop"...

More Than Yelp: Broadening Your Dealership Reputation Efforts

One of the biggest social media trends affecting marketing departments today is the increa...

Optimize Your Lead Nurturing Workflows

Lead nurturing is one of the most critical activities for any marketing department. After ...

Keeping Up with Emerging Marketing Trends

If you feel that your marketing team may be slightly behind the curve in terms of emerging...

How to Create a Comprehensive Inbound B2C Marketing Plan

Most small businesses realize that creating and publishing compelling and unique content i...

Roll Out a Summer Financial Marketing Campaign

With summer upon us, marketing managers at financial institutions should take a well-deser...

Best Practices in Flyer Design

One of the biggest misconceptions about things like social media and inbound marketing is ...

Why Solar Inbound Marketing Makes Sense For Your Firm

The emergence of inbound marketing is good news for solar firms. These companies operate i...

How to Spark Social Media Engagement

If you're like us, you'll be sitting in a lawn chair this fourth of July, hot dog in hand,...

Social Media Marketing Trends: Incorporating Global Events Into Your Strategy

We here at Palmer are fervent believers in the idea that when it comes to creating compell...

Marketing Automation Can Keep Your Strategy On Track This Summer

Summer is finally here, and that can only mean two things. One, a much-needed vacation. An...

Facebook Advertising for Auto Dealers

If you're an auto dealer using Facebook to grow your brand, generate leads and engage foll...

Digital Designs That Convert Visitors

The proliferation of social media, smart phones and other assorted gadgets underscores the...

How to Write a Blog Editorial Calendar – and Why!

That blog your firm set up six months ago is covered in proverbial cobwebs. As a result, m...

Social Media Rules for Financial Advisors

Social media can serve as a tremendously valuable tool for financial advisors to expand th...

10 Things to Cut From Your Modern Marketing Strategy

With summer officially upon us, we now realize we missed our opportunity to write the clas...

Leverage "Big Market" Trends for Your Solar Marketing Strategy

The foundation of a successful inbound marketing strategy is compelling content, and unfor...

Measuring Social Media ROI

Picture it. Your boss calls you into his or her office and says, "I see we have a Facebook...

Current Customers are Key to Your World of Mouth Marketing Efforts

Since the beginning of time (more or less), marketers have attempted to attain marketing n...

Modern Automotive Marketing Techniques

Don't get us wrong, we often feel nostalgic for the good old days, before social media and...

Using Social Media for Your Festival or Event

If you're a business that holds an annual festival or charity event, we have good news and...

Optimize Your Email Marketing with Improved Deliverability

When we think about email marketing, we inevitably think about things like email list segm...

Choosing the Right Language For Your Financial Blog

Your financial blog is the voice of your brand. As a result, this voice needs to be effect...

Effective Landing Page Design

Your landing page should serve one purpose and one purpose alone: it should generate leads...

Best Practices for Your Pinterest Page

Our clients often ask us "Why should our company create a Pinterest page?" The answer is s...

Video Into Your Solar Marketing Strategy: What you need to know

If there's one thing everyone in world of marketing world can agree on, it's this: online ...

How to Pick Social Media Platforms for Your Business

Selecting which social networks your company will be on is one of the most important decis...

Dealership Public Relations 101: The Auto Press Release

In this ever-changing world of social media, marketing managers at car dealerships can be ...

How to Succeed at Social Selling

Good news: there is nothing particularly revolutionary about social selling. The concept i...

Is Facebook Still Relevant?

Is Facebook still relevant? It's a question we've heard many times: do a simple web search...

Social Media for Financial Firms: Ensuring Compliant Real-Time Engagement

The power of social media and real-time engagement seems especially attuned to banks and f...

Five Ways HubSpot Can Boost Your Marketing Efforts

Loyal readers of this blog won't be surprised to learn that we're big fans of HubSpot. The...

10 Reasons Why Your Facebook Ads are Underperforming

To be blunt, the sheer existence of a Facebook ad doesn't mean it will succeed. Perhaps yo...

Five Solar Website Design Tips to Help Generate Leads

Your solar website's primary goal is simple: to generate enough visitor interest that they...

Eight Apps to Boost Your Inbound Marketing Efforts

We're all familiar with the basic tools that can help you execute your inbound marketing s...

Eight Automotive Website Design Tips

We know that websites should be simple, easy to use, and provide visitors with clear navig...

How to Create Segmented Email Marketing Lists

Segmenting your email list is a lot like eating broccoli. It's not fun, but it's important...

Q&A with our Social Media Intern

In today’s job world, being a fresh college graduate can be tough. Finding a job, a career...

The Lowdown on LinkedIn's New Showcase Pages

Creating and rolling out customized content is a huge part of your inbound marketing strat...

Six Signs You Need to Hire an Inbound Marketing Agency

The emergence of social media and inbound marketing has transformed marketing roles at lar...

Financial Brands that Get Social Media Right

Today we'd like to look at some financial firms who are doing a great job at using social ...

Outsourcing Automotive Marketing Activities

"My best salesman shouldn't be Tweeting. He should be on the floor, selling cars."

Embrace the Power of Creative Marketing

Science fiction writer Ray Bradbury once said, "Don't think. Thinking is the enemy of crea...

Customize Your Solar Landing Page Content

There's nothing as powerful as a first impression and that's precisely why your solar comp...

Optimize Your Marketing Proofing Process

Sometimes it can be nice to romanticize the marketing process. We can imagine marketers, w...

Write an Effective Solar Press Release

Press releases are a tremendously useful and versatile part of your inbound marketing stra...

Create CTAs that Convert

Well all know that Calls to Action (CTA) are a critical part to any marketing plan. But pu...

Sourcing Images on a Budget

Sourcing images for a marketing or social media campaign is a classic "Catch-22." On one h...

What You Need to Know About Facebook's Insights Update

If you're a small business using Facebook, the platform's recent update to its analytics p...

Design Shortcuts for Marketers

We're pretty confident that the term "scope creep" resonates with marketing executives eve...

Reach "Top of the Funnel" Customers With Financial Content Offers

The emergence of inbound marketing has altered many elements of the classic sales approach...

Boost Marketing and Sales Cooperation

The marketing/sales relationship is the engine of your business. When both teams are worki...

The Importance of Customized Landing Pages

Savvy marketers understand the importance of personalizing sales collateral based on the u...

Photos Drive Your Auto Facebook Strategy

Good images are an integral part of your auto Facebook strategy. In fact, as Facebook's gu...

The Power of Website Testimonials

If you ask marketers what the single best way to generate leads and sales is, they'll answ...

What Makes a Good Infographic?

What makes a good infographic?  It's a question that's been frequently discussed by graphi...

Solar Branding Questionnaire

Revisiting your brand is like going to your doctor for a check-up: it's critical to the he...

Grow Your Dealership's Facebook Fan Base

When you think it about it, it seems like social media - and Facebook in particular - is c...

How to Run a Social Media Contest

Are your company's social media pages eerily quiet these days? Maybe it's time for a socia...

Handling Client Confidentiality on Social Media

It's an understatement to say that people like to share things about themselves on social ...

Online Advertising Options to Raise Brand Awareness

One of the great things about inbound marketing is that instead of relying on classic outb...

Streamline Your Marketing With an Integrated Solution

The recent Oscar-nominated film "Her" looks at a man who develops a relationship with an i...

Five Ways to Do Real-Time Social Media Engagement

If you're reading this, you may be surprised to learn that this post was written by a robo...

How Your Social Media Strategy Impacts SEO

If the idea of Search Engine Optimization (SEO) continues to frighten, confuse, or annoy y...

Staying Active on Google+ Communities and LinkedIn Groups

We remember, not too long ago, when marketing assistants had to, quite literally, thumb th...

10 "Must-Haves" for Your Financial eBlast

With the emergence of social media, display advertising and mobile computing, it's easy to...

Helpful Hashtags for Auto Dealerships

If your car dealership has a Twitter account, then you probably know the platform can be a...

The Evolution of Marketing - and What it Means for You

If our MBA classes taught us anything, it's that certain marketing concepts never change. ...

Brainstorming Ideas for Creating eBooks

Content offers in the form of eBooks are a powerful low-cost tool for small businesses to ...

AdWords Campaigns for Solar Companies

For an uninitiated solar company, setting up an AdWords campaign can seem slightly dauntin...

Stay on Top of your Marketing Trends

St. Patrick's Day is upon us, and as you whip out your green jacket and funny hat for Happ...

Using LinkedIn to Become an Employer of Choice

When we consider using LinkedIn for business purposes, we immediately think networking and...

Marketing Your Big Dealership Events Across Online Channels

When we talk about dealership marketing, it's important to never let a good promotion go t...

Working With Your Agency to Meet Compliance Regulations

Managing regulatory compliance is difficult work for financial institutions, and it isn't ...

How to Get Your Solar Blogging Strategy On Track

As a solar executive, odds are organizing your blogging strategy may not be your most pres...

The Importance of Analyzing Your Competition

When we hear the term "competitive intelligence" we may instinctively think of Michael Dou...

How to Effectively Communicate with Your Marketing Agency

We all know that communication is key to your relationship with an outside marketing agenc...

Top 3 Posts for Dealership Social Media Pages

Creating a social media page for your dealership business is a must. That being said, grow...

How to Build a Memorable Instagram Presence

It seems like many small businesses have an Instagram nowadays — close to 70 percent of to...

How to Generate Leads Using Pinterest

If you're using Pinterest or thinking about using it, odds are you have some preconception...

What Should Your Solar Advertising Package Include?

Choosing a solar advertising package can be quite tricky. You will have to consider cost a...

3 Things to Look for in an Automotive Marketing Agency

Making the decision to hire a marketing agency isn’t easy. However, it’s a step that must ...

11 Tips for Good Email Marketing

Have you ever attended an event or purchased a product online? Or receive information abou...

The Importance of Claiming Your Bank Branch's Yelp Page

One of the most important things a small business can do to protect their brand is to acti...

How to Successfully Newsjack Content

There's an old saying in the journalism world: "Never let a good story go to waste. "Actua...

The Right Way to Ask for Solar Reviews