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How to Create a Comprehensive Inbound B2C Marketing Plan

Most small businesses realize that creating and publishing compelling and unique content is the cornerstone of their inbound marketing strategy. Yet understanding this imperative is one thing; actually operationalizing it across their marketing department is another thing entirely. It can be a complicated endeavor characterized by many moving parts, deadlines and team members. Therefore today...

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Roll Out a Summer Financial Marketing Campaign

With summer upon us, marketing managers at financial institutions should take a well-deserved break. We're thi...

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Best Practices in Flyer Design

One of the biggest misconceptions about things like social media and inbound marketing is that they will compl...

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Why Solar Inbound Marketing Makes Sense For Your Firm

The emergence of inbound marketing is good news for solar firms. These companies operate in an industry that r...

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How to Spark Social Media Engagement

If you're like us, you'll be sitting in a lawn chair this fourth of July, hot dog in hand, and looking up at e...

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How to Incorporate Global Events into Your Marketing Strategy

We here at Palmer are fervent believers in the idea that when it comes to creating compelling content for your...

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Marketing Automation Can Keep Your Strategy On Track This Summer

Summer is finally here, and that can only mean two things. One, a much-needed vacation. And two, a much-needed...

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