One of the biggest misconceptions about things like social media and inbound marketing is that they will completely eliminate all the previous marketing approaches. Of course, while some techniques — cold calling comes to mind — will certainly drop in popularity, other approaches will continue to be important components of your marketing toolkit.
The emergence of inbound marketing is good news for solar firms. These companies operate in an industry that r...
If you're like us, you'll be sitting in a lawn chair this fourth of July, hot dog in hand, and looking up at e...
We here at Palmer are fervent believers in the idea that when it comes to creating compelling content for your...
Summer is finally here, and that can only mean two things. One, a much-needed vacation. And two, a much-needed...
If you're an auto dealer using Facebook to grow your brand, generate leads and engage followers, you already u...
The proliferation of social media, smart phones and other assorted gadgets underscores the importance of imple...
In today’s crowded and fast-moving market, a strong logo or clever tagline isn’t enough to set your business apart. A brand needs to stand out,...
While community financial institutions make a daily impact in many people’s lives, they face constant competition with larger financial entities....
In today’s competitive world, healthcare providers need more than just quality patient care to thrive—they need strategic marketing to connect with...
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