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Keeping Up with Emerging Marketing Trends

If you feel that your marketing team may be slightly behind the curve in terms of emerging inbound marketing trends, you're not alone. The world of marketing is a very different place compared to what it was five years ago. Just think about your own experience. You didn't hear of Twitter in 2009. You probably weren't advertising on Facebook. And it's safe to say your marketing staff wasn't...

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How to Create a Comprehensive Inbound B2C Marketing Plan

Most small businesses realize that creating and publishing compelling and unique content is the cornerstone of...

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Roll Out a Summer Financial Marketing Campaign

With summer upon us, marketing managers at financial institutions should take a well-deserved break. We're thi...

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Best Practices in Flyer Design

One of the biggest misconceptions about things like social media and inbound marketing is that they will compl...

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Why Solar Inbound Marketing Makes Sense For Your Firm

The emergence of inbound marketing is good news for solar firms. These companies operate in an industry that r...

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How to Spark Social Media Engagement

If you're like us, you'll be sitting in a lawn chair this fourth of July, hot dog in hand, and looking up at e...

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How to Incorporate Global Events into Your Marketing Strategy

We here at Palmer are fervent believers in the idea that when it comes to creating compelling content for your...

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