Palmer Blog

5 Solar Website Design Tips to Drive Leads

Posted by Drew Palmer on Fri, Jan 27, 2017 @ 04:22 PM

Your solar website's primary goal is simple: to generate enough visitor interest that they reach out and contact your office. Any other elements of the site, such as informing visitors about the benefits of solar energy or various financing options, serve this greater goal. In other words, if a visitor turns into a qualified lead, you've succeeded. We'd like to look at some principles of solar website design that can help to make this goal a reality.

Simplify, simplify, simplify. The business of selling commercial or residential solar panels can be a deceptively complex one. After all, customers need to know about pricing and financing options, tax credits, "how solar works," and the list goes on. The temptation may be there to provide all this information on your site to help reflect your brand's expertise, but beware. You run the risk of only confusing visitors, which is especially problematic because visitors tend to arrive at solar sites without much information about how it all works. Our point: keep navigation as simple as possible and minimize any obstacles of "noise" that would prohibit a visitor from contacting you.

Read More

Tags: web, solar, web design, solar website design

AdWords Campaigns for Solar Companies

Posted by Drew Palmer on Fri, Dec 09, 2016 @ 03:59 PM

For an uninitiated solar company, setting up an AdWords campaign can seem slightly daunting. Once you master the basics, you'll find it's not so difficult after all. For today's purposes, we'll briefly look at the main components of setting up and effectively managing a solar AdWords campaign.

Read More

Tags: solar, inbound marketing, Adwords

'Tis the Season to Use Marketing Automation

Posted by Drew Palmer on Fri, Dec 09, 2016 @ 03:49 PM

Like most business buzzwords, "marketing automation,” means different things to different people. If you're listening to a sales rep, marketing automation can solve all of your problems — all you have to do is install the software! Talk to other people, and their idea of marketing automation is more attuned to a specific tool that accomplishes a standalone task, like automatically sending out tweets.

Read More

Tags: marketing strategy, marketing automation, marketing

Vintage Holiday Advertising

Posted by Drew Palmer on Wed, Nov 23, 2016 @ 01:40 PM

There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your television. You'll see Prohibition-era themed ads for beer, classic cars, and brands of all shapes and sizes trying to capitalize on the "Mad Men" aesthetic. In short, retro works. So why not embrace vintage images for your holiday advertising?

Read More

Tags: advertising, vintage advertising, vintage holiday advertising

How to build a successful marketing campaign for solar companies

Posted by Drew Palmer on Fri, Nov 18, 2016 @ 04:11 PM

Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two eyes, but for us to actually see clearly, both of them must be looking at the same direction. If your solar marketing and sales teams aren’t in agreement, blame fests might repetitively occur, leaving you with minimal sales. 

Read More

Tags: Sales, marketing, solar

Converting eBlast Recipients into Leads

Posted by Drew Palmer on Mon, Nov 07, 2016 @ 05:03 PM

How can marketers transform passive email recipients into active leads? It's one of the most challenging questions in the world of marketing and also one of the most important. And that's because, despite all the advances in marketing technologies, email marketing still delivers the most bang for the buck. Research from Experian found that $1 invested in email marketing could yield a $44.25 return. Not to shabby.

Read More

Tags: email marketing, lead generation, email marketing lead generation, lead conversion, convert leads through email marketing

The Power of Infographic Marketing

Posted by Drew Palmer on Fri, Oct 28, 2016 @ 03:36 PM

Why are infographics powerful? The reason is simple. It allows brands to present interesting data in an effective manner to engage customers and leads.

Read More

Tags: marketing, marketing tips, infographic marketing tips, infographic marketing, infographic tips

How to create landing pages that drive leads for solar companies

Posted by Drew Palmer on Fri, Oct 21, 2016 @ 02:44 PM

The solar industry is poised to become one of the real leaders in the energy sector. 

While the technology continues to mature and prices steadily decline, more consumers are eager to take advantage of clean solar energy.  This has not escaped the attention of the business community, who are just as eager to cash in on growing consumer interest. 

Read More

Tags: landing pages, solar, lead generation

How to Keep Up with Content Creation for the Solar Industry

Posted by Drew Palmer on Mon, Oct 17, 2016 @ 04:40 PM

Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a classic good news/bad news situation. The good news? There's no shortage of great solar content to choose from. The bad news? Well...there's no shortage of great solar content to choose from. This firehose of content can be overwhelming, and solar firms need to resist the urge to try and leverage it all. It's simply impossible.

Read More

Tags: solar, solar marketing tips, solar content creation

Solar Lead Generation Tactics for 2016

Posted by Drew Palmer on Fri, Oct 07, 2016 @ 04:06 PM

If there's one thing that's on every solar company's 2016 wish list, it's leads — new, plentiful, high-quality leads. So let's get right down to it. Here are some inbound marketing-inspired lead generation tactics particularly attuned to the solar industry.

Read More

Tags: solar, solar lead generation, solar lead generation tactics