There aren't many things that most customers can agree on, but vintage stuff is one of them. Just turn on your television. You'll see Prohibition-era themed ads for beer, classic cars, and brands of all shapes and sizes trying to capitalize on the "Mad Men" aesthetic. In short, retro works. So why not embrace vintage images for your holiday advertising?Read More
Marketing and sales alignment is a must for businesses to succeed. Just think about it like this: we have two eyes, but for us to actually see clearly, both of them must be looking at the same direction. If your solar marketing and sales teams aren’t in agreement, blame fests might repetitively occur, leaving you with minimal sales.
How can marketers transform passive email recipients into active leads? It's one of the most challenging questions in the world of marketing and also one of the most important. And that's because, despite all the advances in marketing technologies, email marketing still delivers the most bang for the buck. Research from Experian found that $1 invested in email marketing could yield a $44.25 return. Not to shabby.Read More
Why are infographics powerful? The reason is simple. It allows brands to present interesting data in an effective manner to engage customers and leads.Read More
The solar industry is poised to become one of the real leaders in the energy sector.
While the technology continues to mature and prices steadily decline, more consumers are eager to take advantage of clean solar energy. This has not escaped the attention of the business community, who are just as eager to cash in on growing consumer interest.
Solar firms looking to create an inbound marketing strategy built on compelling content are faced with a classic good news/bad news situation. The good news? There's no shortage of great solar content to choose from. The bad news? Well...there's no shortage of great solar content to choose from. This firehose of content can be overwhelming, and solar firms need to resist the urge to try and leverage it all. It's simply impossible.Read More
If there's one thing that's on every solar company's 2016 wish list, it's leads — new, plentiful, high-quality leads. So let's get right down to it. Here are some inbound marketing-inspired lead generation tactics particularly attuned to the solar industry.Read More
LinkedIn remains the optimal social networking platform for lead generation for industries like solar. There, we said it. Intuitively, it just makes sense. After all, a majority of LinkedIn users are there to network and not look at photos of kittens. And the data backs up this assertion: HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost three times higher (277%) than both Twitter (.69%) and Facebook (.77%).Read More
Not to toot our own horns, but we are ridiculously ecstatic to see the Game of Loans and Lucha Loans campaigns take home another three awards. Just a few months ago, the campaigns received several awards at CUNA's annual awards banquet, so it's very exciting to see them win even more accolades at the Marketing Association of Credit Union's awards ceremony this year.
A brand exercise is never a wasted effort in business and is crucial to revealing what is unique, critical and valuable about your company.
Our brand analysis follows proven criteria for uncovering those important brand tenets, which will help guide your business throughout its existence.
When evaluating your brand we encourage you to ask these questions, as well as develop your own, in order to arrive at a strong brand proposition for your company. The more questions you can clearly answer, the more you know about your brand. These are the fundamental precepts for determining your company voice, your messaging, and make up the cornerstone of effective advertising and marketing. Without a brand, you are a ship without a sail.Read More