While there is still a place for traditional outbound marketing tactics, inbound marketing is the most important type of marketing.
Here’s why: organically generated leads convert at a higher rate.
So as you’d expect, inbound marketing agencies are popping up every day promising to bring in traffic, convert leads and drive sales — making it critically important to be able to tell the hype from...
Read MoreFor many people, artificial intelligence conjures images from sci-fi movies and post-apocalyptic stories about...
In 2011 Google, Bing and Yahoo got together and created schema markup, part of schema.org, which is simply a “...
Marketing professionals are often talking about the “buyer’s journey,” and this leaves many wondering what thi...
Have you ever checked to see how many “likes” your latest Facebook or Instagram post received? Or how about ch...
You know that awful feeling you get in the pit of your stomach when you screw up in your marketing ad? Yea, I ...
FCCU Wins Best Complete Campaign and Point of Sale Display & Retail Merchandising Awards Thanks to the Pal...
Sitting down to develop a marketing plan for your company can feel overwhelming. As marketers know, the business only gets more complex as time goes...
Despite the rapid evolution of search engines within the last few years, many solar companies continue with old-school SEO, overlooking that the game...
Palmer Ad Agency continues to earn its reputation as the go-to marketing agency for solar companies around the country. In the past few weeks, we’ve...
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