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The Importance of Marketing Campaign Design Consistency

With so many moving parts in a marketing campaign, managers can be forgiven if there are instances of design i...

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Nine Awesome Basic Blog Widgets

As a marketing manager at a small business, you want as many people as possible reading your blog. You've crea...

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Transitioning Towards Financial Institution Inbound Marketing

If you're a loyal reader of this blog who happens to work at a financial institution, odds are you're familiar...

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Best Practices in Instagram Marketing

Small businesses are beginning to realize what the rest of us have known for years: we love to share photos. T...

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Facebook Mistakes To Avoid

There are Facebook mistakes and then there are Facebook mistakes. Posting an unflattering photo of yourself si...

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The Importance of an Effective Solar Call to Action

We all know marketing is hard work. But navigating a prospect through the classic purchasing funnel is particu...

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