When it comes to marketing to college grads, the goal isn't to simply introduce your financial brand to young adults on social media. Anyone can do that. As we all know, young adults grew up on social media. It isn't exactly difficult to figure out that they use most major social networks. The trick, rather, is to find the right demographic of young adults who, thanks to effective marketing,...
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As a marketing manager at a small business, you want as many people as possible reading your blog. You've crea...
If you're a loyal reader of this blog who happens to work at a financial institution, odds are you're familiar...
Nearly half of business-to-business (B2B) marketers (49%) point to integrating influencer content across their marketing strategies as a top trend in...
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