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The Importance of Claiming Your Bank Branch's Yelp Page

One of the most important things a small business can do to protect their brand is to actively manage their Yelp page. But this imperative is doubly important for financial bank branch Yelp pages. That's because of the customer-focused nature of banks. Every experience is a Yelp comment in the making: the ease of opening a checking account, a helpful customer service rep, a low auto refinancing...

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How to Successfully Newsjack Content

There's an old saying in the journalism world: "Never let a good story go to waste. "Actually, we may have jus...

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The Right Way to Ask for Solar Reviews

Let’s face it. People generally want to “social proof” before they believe anything they see, hear or watch on...

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How to Make Employees Brand Advocates

Why spend money on a potentially expensive third-party marketing consultant when the solution is right in fron...

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14 Lead Generation Tips for Valentine's Day

Be honest: even if you love Valentine's Day, do you really need more chocolate or some corny Hallmark greeting...

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How a Blog Enhances Your Social Media Strategy

We all know of, or have seen someone sporting a now ancient flip phone. You know – not smart phones? Generally...

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The Importance of Social Media Retargeting

You may have noticed that a few weeks back Facebook posted some extremely impressive profits. Wall Street rejo...

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