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6 Reasons for Sales to Use Social Media

We'd like you to consider, for a moment, the following sales strategy. We call it "extreme cold calling" (ECC) and it goes like this.  Call a prospect, introduce yourself, and then promptly ask the person on the other line their ten favorite movies, their current city, their age, their hobbies, and, just for the fun of it, the name of their pet. Sounds foolproof, right? 

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How to Analyze Your Web Site Design

Let's engage in a little thought exercise, shall we? Imagine you have great cellphone reception — except in do...

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How to Measure Your Solar Direct Mail Campaign

With people and businesses emailing and flocking to social media every day, some might believe that direct mai...

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6 B2B Companies That Use Pinterest Effectively

Ask businesses about why they're not using Pinterest and you'll get one of three responses. First, ignorance. ...

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9 Ways to Start Your Holiday Marketing

There will come a day when you'll be watching television in, say, late September, and the unthinkable will occ...

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Agencies Who Handle Branding & Advertising

The ongoing drama surrounding the roll out of the website HealthCare.gov reminds us, yet again, bad things can...

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How "Branding as a Lifestyle" Can Help Grow Your Business

"Office Space." It's a classic. Remember Jennifer Aniston's character? She worked at a restaurant (called Chot...

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